Commerce-UI

We build modern ecommerce. For 8+ years we’ve worked with top-level designers and brands to move their concepts from design stage to code.

[Commerce-UI @commerce_ui]

Our new website for @ladygaga is live!🟢

The platform creates an incredible space for Gaga to showcase her projects, upcoming events and connect even more deeply with her millions of Little Monsters worldwide.

Full case study coming soon!
Digital Design: Yung_studio

Stack: @shopify Hydrogen, @sanity_io @MuxHQ

[Commerce-UI @commerce_ui]

@maggiefost Congrats!

[Commerce-UI @commerce_ui]

4 x The Webby Awards for @ladygaga website in 2026 🏆

🏆 Webby Winner — Websites Music
🏆 People's Voice — Websites Music
🏆 People's Voice — Mobile Visual Design
🏆 People's Voice — Mobile Responsive Design

@Shopify Hydrogen + @sanity_io .

It's been a fantastic ride seeing how we all here push the digital experience on the web, constantly introducing new homepages, 3D music subpages, interactive tour moments where fans can upload their content, or horizontal timelines.

Kudos to Lady Gaga's team and, of course, Yung Studio, responsible for the design part.

[Commerce-UI @commerce_ui]

Pre-made @Shopify theme. Faster. Cheaper.

12 months in:
— Bloat no one wants to touch
— Performance degrading.
— A look shared by 1,500 other stores
— A content team scared to change anything
— A data model fighting your business logic

We wrote down why we don't build on pre-made themes and when they actually do make sense.

Read here: https://t.co/ETZ1n8GI8U

[Commerce-UI @commerce_ui]

@Shopify can handle the B2B. Proof for disbelievers.
@harleyf @benjaminsehl @liam_at_shopify

[Commerce-UI @commerce_ui]

Most people think @Shopify can't handle complex B2B.False. 🔴Here's what we built for Lupine Lighting and why the "Shopify can't do B2B" era is dead.
[Thread]🧵

[Commerce-UI @commerce_ui]

Read more: https://t.co/J0eYFPc7aP

[Commerce-UI @commerce_ui]

@benjaminsehl Liquid doesn't have to be boring 😇 thanks!

[Commerce-UI @commerce_ui]

Our full case study is here: https://t.co/J0eYFPc7aP

Website: https://t.co/XgZfAX0YhV

[Commerce-UI @commerce_ui]

We just shipped one of the most complex @Shopify Liquid builds we've ever done — for Lupine Lighting Systems, a 35-year-old German performance lighting brand. Here's what made it challenging (and interesting).
[Thread]🧵

[Commerce-UI @commerce_ui]

And the design? "What if darkness becomes the interface, and light becomes the product?" The "Shine On" toggle lets customers see real illumination scenarios on the PLP. This explains the strength of the product. Show, don't tell - as a branded interaction.