Kuriโs revenue blowing up ๐ฅน
Instead of making small incremental changes, we went premium-first: hard paywall w/ trial.
After years of hard work, with very little cash, that feels honestly pretty weird ๐ซ
ยกWow, first feature on french TV for @CookWithKuri last night! ๐ณ
I wasnโt informed, replay not available yet, friend of friend sent me this. ๐คฏ
The culinary world can do a lot more to encourage people to make plant based foods their default. Apps like @CookWithKuri and efforts like @defaultveg are showing that we can nudge eaters toward healthy plant based meals without taking away choice. @epicurious can do more.
Eating habits can change for the better as well.
In 2022, 87% of recipes cooked with Kuri (@CookWithKuri) were meatless. This is a significant shift for a population that is largely omnivorous (70% of our user base).
Average carbon footprint per serving: 900g of CO2e.
If eating less meat is among your new year resolutions, try @CookWithKuri.
Recipes are fantastic, the app is clean & easy to use, and itโs completely free. Features galore: meal planning, collaborative shopping list, add your recipes.
4.9/5 (3k ratings)
https://t.co/V4QUqiVONz
Cooking with good music & a quality podcast enhances your cooking experience by 120%, new study I just made up finds.
Kuri's Spotify playlist is dropping later today in the app. Featuring episodes from @ClimavoresPod ofc!
https://t.co/XYttlbwOm1
@paulg Weโve packed all this data into a cooking app @CookWithKuri that looks at the carbon footprint of each recipe (and not where itโs from) and suggests low-carbon, seasonal, nutritious meals. Also, effortless shopping lists. https://t.co/AkGYugsLWZ
Stoked & humbled to see @CookWithKuri featured on @TechCrunch today -- thank you @Haje ๐ฑ
"Kuri is a new iOS app that helps you eat better while helping save the planet, one plate at a time."
https://t.co/AkGYugsLWZ
We canโt wait for governments and corporations to fight the climate crisis for us. Each of us can do our small part to slow the acceleration of climate change ๐
This @ezraklein is just ... *chef's kiss*
"Donโt think about consumption โ even your consumption โ as individual. Think of yourself as a node for social, political and moral contagion."
1/n
Great coverage of @WRIFoodโs findings on the influence menu design on eatersโ choices.
We find similar, exciting results with @CookWithKuri implementing a similar strategy: 80% of meals cooked by omnivores are meatless, with a carbon footprint 60% lesser than the average meal ๐ฑ