Joanna Wiebe

The original conversion copywriter and creator of Copyhackers. Old-school copywriting for new-school copywriters.

[Joanna Wiebe @copyhackers]

Hot take: worry less about what AI is doing to an industry... and innovate *your own role* to amplify your awesome with AI.

[Joanna Wiebe @copyhackers]

Yes, I "replaced" two people with AI. PS: They're doing more interesting work now.

[Joanna Wiebe @copyhackers]

Any other dead giveaways that AI wrote the thing?

[Joanna Wiebe @copyhackers]

Can you improve this headline?

[Joanna Wiebe @copyhackers]

Content is broken. Get with the new rules for 2026.

[Joanna Wiebe @copyhackers]

B'bye starving artist - here's how to never go hungry as a writer.

[Joanna Wiebe @copyhackers]

Write faster and better.

[Joanna Wiebe @copyhackers]

What's your writing missing?

[Joanna Wiebe @copyhackers]

I had no idea what copywriting was when I was first hired as a copywriter.

[Joanna Wiebe @copyhackers]

It's free. And it's within your control.

[Joanna Wiebe @copyhackers]

I have been absolutely DEMANDING that my friend Gia, who has a million ideas but can't seem to write them out, use this AI.

I absolutely adore it.

For those who've discovered it, this will come as no surprise - but if you're a writer or marketer who's been disappointed with AI... check this out.

[Joanna Wiebe @copyhackers]

"The shaman is spitting vodka out the door and smacking me with a giant bundle of dried rosemary!" That's the story my friend April tells about our visit to a shaman in Mexico.

Is it entirely accurate? No.

But it's WAY better than the "accurate" telling.

Don't let facts get in the way of good drama when you're storytelling.

[Joanna Wiebe @copyhackers]

A scalable 8-figure business = launches / campaigns plus evergreen funnels you drive good, fresh traffic to.

None of those things are easy or cheap.

❌ Launches take tons of time, plus money for ad spend, affiliates, etc.
❌ Evergreen funnels take expertise to set up - that ain't cheap.
❌ Good, fresh traffic is so expensive - you either pay for it directly (i.e., ads) or you pay for it indirectly (i.e., time to make organic work) or you indirectly pay for it (i.e., hire agencies that are genius + pricey).

So you have to make good money in order to afford these things.

Which no one wants to hear. But it's a fact, one I learned over 15 years building, failing, building again, winning a bit, and slogging up that mountain.

People who want to build a business need to charge more. That means raising your rates a) with the same audience (hard) or b) with an upmarket / up-problem audience (easier).

By running launches and evergreen funnels - and sending paid and organic traffic to them - I'm able to... wait for it... afford to run more launches with more funnels with more traffic... by hiring people who are better at it than I am. #scale

In 2025, I reinvested in my business to:

✅ Hire an evergreen webinar strategist
✅ Hire an upsell specialist
✅ Hire a YouTube agency
✅ Hire another ad agency

You don't make millions to buy lambos. At least, I don't. You make good money so that it becomes easier to make *more* good money. You can't live in Canada or the US on a million-dollar launch - but you can build a sustainable business with that.

[Joanna Wiebe @copyhackers]

You get to choose what services to sell to clients.

Choose the service where you solve an expensive problem - an enduringly, painfully expensive problem.

Not blog posts (one and done) but SEO + GEO (ongoing traffic problems).

Not sales pages (one and done) but "money pages" (ongoing revenue problems).

[Joanna Wiebe @copyhackers]

Grab a pen! 🖊️ Your boss / clients *need* to see you with a pen in your hand.

[Joanna Wiebe @copyhackers]

In the game of persuasion, small tweaks to how you show up can mean the difference between a $1K and $10K project.

[Joanna Wiebe @copyhackers]

@amyhoy what do you mean @amyhoy - you don't think someone who looks like JD Vance should decide *at a federal level* what happens to every black+woman's reproductive system, health, access to opportunities and family planning?????

[Amy Hoy @amyhoy]

thank you!

i have sold literally millions & millions of dollars of stuff with my copywriting so… you are correct! i am a great copywriter

[Joanna Wiebe @copyhackers]

@TheCopyHacker ha! love it

[Joanna Wiebe @copyhackers]

I was 7 years into my career before I even heard about John Caples. ***That is too late.***

This is how I wish I'd learned to write copy - by breaking down John Caples's classic ad: "They Laughed When..."

[Benedikt Deicke @benediktdeicke]

Today, we’re releasing our visual workflow builder, that exposes these building blocks to all our customers ✨

While it’s “just” a new presentation layer on existing systems, it’s a huge step forward for Userlist as a product 🚀