Joanna Wiebe

Built 2 x $15M online businesses. 📣 Author of The Copyselling System. Find your bottleneck 👇

[Joanna Wiebe @copyhackers]

Tiffany has a color.
Hershey's has a shape.
Apple has white earbuds.

What does your brand have that someone could spot across a room?

[Joanna Wiebe @copyhackers]

The best compliment your copy can get:

"That sounds exactly like me."

(From a customer, not your boss.)

[Joanna Wiebe @copyhackers]

A billionaire who lives like a billionaire is boring.

A billionaire who dresses like a mechanic is interesting.

People pay attention to the gap between what they expect and what they get. So create the gap.

[Joanna Wiebe @copyhackers]

Tiffany has a color.
Hershey's has a shape.
Apple has white earbuds.

What does your brand have that someone could spot across a room?

[Joanna Wiebe @copyhackers]

The best compliment your copy can get:

"That sounds exactly like me."

(From a customer, not your boss.)

[Joanna Wiebe @copyhackers]

Unpopular opinion:

Most creative feedback is a feeling wearing a blazer.

• "Make it pop."
• "Can it feel more premium?"
• "I don't love it."
• "Something's off."

(I love these people. I also make them phrase it as a question.)

[Joanna Wiebe @copyhackers]

If you wanna date an entrepreneur, you need to be ok with being their peace.

[Joanna Wiebe @copyhackers]

Unpopular opinion:

Most creative feedback is a feeling wearing a blazer.

• "Make it pop."
• "Can it feel more premium?"
• "I don't love it."
• "Something's off."

(I love these people. I also make them phrase it as a question.)

[Joanna Wiebe @copyhackers]

If you wanna date an entrepreneur, you need to be ok with being their peace.

[Joanna Wiebe @copyhackers]

It is so much better to give the bonuses than to receive the bonuses.

[Joanna Wiebe @copyhackers]

Small things that grow a personal brand faster:

- Replying to comments with video
- Never overproducing anything
- Trial reels, so people who don't follow you yet see you
- The same message as a story, a talking head and a text post

(Volume beats polish. Every time.)

[Joanna Wiebe @copyhackers]

How to become a $10k/mo copywriter in 2022:

• Pick a niche
• Sell email sequences
• Send 100 cold DMs per day

How to become a $10k/mo copywriter in 2027:

[Joanna Wiebe @copyhackers]

@shahriarhosaiin @natecurtiss_yt she is!

[Joanna Wiebe @copyhackers]

It is so much better to give the bonuses than to receive the bonuses.

[Joanna Wiebe @copyhackers]

Small things that grow a personal brand faster:

- Replying to comments with video
- Never overproducing anything
- Trial reels, so people who don't follow you yet see you
- The same message as a story, a talking head and a text post

(Volume beats polish. Every time.)

[Joanna Wiebe @copyhackers]

Want more like this?

Follow @copyhackers. Every day, I share tips on copy, branding and building a cult-like audience.

[Joanna Wiebe @copyhackers]

How to become a $10k/mo copywriter in 2022:

• Pick a niche
• Sell email sequences
• Send 100 cold DMs per day

How to become a $10k/mo copywriter in 2027:

[Joanna Wiebe @copyhackers]

If you've been sending 100 cold DMs a day, try this instead.

Learn the principles, then let AI handle your red-pen work.

Have any questions? Let me know below.