Cub Studio

Animation from Brighton. The motion by the ocean. The toast of the coast. Represented in 🇺🇸🇲🇽🇨🇦 by C&C by @closerandcloserco

[Cub Studio @cubstudio]

Our new Rugby League World Cup titles for Sky Sports.

Men’s. Women’s. Wheelchair. One World Cup. 🏉

Made by Cub Studio.

#RLWC #RugbyLeague #SkySports #CubStudio

[Fraser Davidson @FrazDav]

Well, that’s a wrap on my GAA crest redesign project.

What started as a bit of fun and a mild obsession with how unnecessarily complicated some of these crests are turned into a much bigger undertaking than I’d anticipated.

Simple enough concept. Strip away the clutter and create bold, modern sports logos without losing the history and identity behind them.

Some worked better than others, and I’m sure I’ve upset a few people along the way.

Anyway, here’s the full collection, before and after. Thanks to everyone who’s followed along!

#GAA #LogoDesign #SportsBranding

[Fraser Davidson @FrazDav]

A quick idea I had for a project going from flat illustrations to a 3D scene. #Illustrator > #Cinema4D > #AfterEffects by way of the somewhat hideous Adobe AI #turntable feature. The rotation of the camera around the scene drives the frame number of the characters.

[Fraser Davidson @FrazDav]

Any Brighton based after effects / character animation freelancers available this week?

[Fraser Davidson @FrazDav]

Antrim’s logo looks like your nan’s kitchen shelving unit. Plates, mugs and commemorative coins she’s collected over a lifetime of local travel.

But in amongst all the stuff is a mega lion with a cross.

And if you get nothing else from this project, you’ll know I’m going with a massive heraldic lion over a ruined tower every single time.

So I’ve cleared the shelves, kept the lion and let him have the run of the place till nans back.

#GAA #Antrim #AntrimGAA #Branding #LogoDesign

[Fraser Davidson @FrazDav]

Donegal’s crest has a problem.
It’s really quite good.

A big hand and a cross, great colours and a truly excellent wave patter. Inconsiderate when you’re trying to make a series about the insane complexity of GAA crests.

So this is less of a rebrand and more of high five.

Same idea, stronger grip
Sorry, Donegal. I tried.

#Donegal #GAA #DúnnaNGall #LogoDesign

[Fraser Davidson @FrazDav]

A logo designed to replace the current Munster brand, drawing on more of its historic iconography while keeping the stag at the heart of the identity.

[Fraser Davidson @FrazDav]

CORK 🔴⚪

The flimsy justification I have used for this project not being a hate crime against the Irish people.

My mum’s whole family are from Cork, by which I mean a tiny village just east of Skibbereen famed for its many pubs and its elite rowers.

The existing Cork crest has a lot going on, so this one was really about getting rid of most of it.

Let me know how much baby you feel went with the bathwater here.

#GAA #CorkGAA #Rebrand #LogoDesign #SportsBranding #Cork

[Fraser Davidson @FrazDav]

A rebranded Dublin GAA.

Given the size of the county, feels like an excellent way to make a large number of foes at once.

Original has castles, a ship, a raven, a book, fire, waves and what I think is a temu Comic Sans.

So I’ve committed an act of vandalism and stripped it back.

Same symbols. Same history. Just rebuilt as a bold, modern sports mark designed to work on a jersey, a phone screen, or from the back of the Hill.

Come at me.

#GAA #DublinGAA #ÁthCliath #Dublin #GaelicFootball #Hurling #SportsBranding #LogoDesign @jbosack

[Fraser Davidson @FrazDav]

Our work featured on Stash!

Cub Studio Explores Putting Gone very Wrong in “Mini Golf” https://t.co/ionVJ2q1gI

[Fraser Davidson @FrazDav]

First up: Galway.

I’ve stripped the crest back to its most distinctive elements - the Galway Hooker, the lion and the sea, and rebuilt them as a simpler, more integrated sports mark in order to make friends on the internet.

Same history. Less heraldry. Fewer heraldries?

1 down. 31 to go. Always keen to know how Im a bad person for doing this, let me know in the comments. And remember, it’s OK, they definitely wont use this logo in real life.

#Gaillimh #GalwayGAA

[Fraser Davidson @FrazDav]

I’ve become slightly obsessed with the GAA.

More specifically, the county crests.

So, as a completely unsolicited design exercise, I’m reimagining them stripping each county back to what makes it distinctive and rebuilding it as a bold, modern sports mark.

My mum’s from Cork, so this is completely legit.

Don’t @ me.

#GAA #GaelicGames #GAAFootball #Hurling #SportsDesign #LogoDesign #Branding #Ireland

[Cub Studio @cubstudio]

@mangorugby @IanFlemDesign What would you change?

[Fraser Davidson @FrazDav]

I’m not usually prone to footballing outbursts, but days like these don’t come around very often.

So, with England taking on Argentina in today’s World Cup semi-final, I spent a couple of hours putting together this rough little tribute to Jude Bellingham. Built in Cinema 4D, animated with Mixamo, finished in After Effects, and set to one of the greatest football songs never written… Hey Jude.

Good luck, England.

#ThreeLions #England #WorldCup #JudeBellingham #MotionDesign #Cinema4D #AfterEffects #SportsDesign #Animation #Football #MotionGraphics #Design

[Cub Studio @cubstudio]

@KitaiSupply Thank you!

[Cub Studio @cubstudio]

The 2026 Cub Studio reel!

[Fraser Davidson @FrazDav]

I wanted to document a little of my process recently.

This is just the creation of a single mark, but I wanted to show the iteration and consideration that goes into every stage. A logo isn’t just the final outcome. The research, exploration and constant decision-making are the craft that hones a mark.

Here’s a behind-the-scenes look at creating this Cincinnati Bengals-inspired crest.

Who should I take a crack at next?

#LogoDesign #BrandIdentity #SportsBranding #GraphicDesign #BehindTheDesign

[Fraser Davidson @FrazDav]

Three specialist reels apparently weren’t enough…

So here’s the one that pulls everything together. One reel to rule them all.

12 years of Cub Studio in under two minutes. Sport, storytelling, character, branding and everything in between.

Featuring an intro by the one and only Des Tandankles.

#Animation #MotionDesign #MotionGraphics #Design #CreativeStudio

[Fraser Davidson @FrazDav]

A little bit of #behindthescenes on another @cubstudio reel intro! #motiongraphics #animation #dodgechallenger

[Fraser Davidson @FrazDav]

Five years ago I started learning box modelling. Somehow it turned into action figure line and a ridiculous love letter to the Golden Era of Wrestling.

Some of the designs are now officially licensed Mat Maniacs action figures!

Who was your favourite wrestler of the golden era?