Interesting set of studies about incentives
Rather than giving people cash, pay for things they hate spending money on
That tends to be more motivating
Via The Economist
My new book on behavioural science is now available to pre order in paperback
It looks at sixteen and a half biases that can be applied to marketing
https://t.co/V4VbSeGOEm
If you have a spare 400 seconds* JB's Michael Johnson's recent @PechaKucha presentation on how we branded @COP26 is now online. Take a look/listen here https://t.co/qm7dEpidsW (*20 slides, 20 seconds)