DMEXCO

A Meeting place for key players in digital business, marketing and innovation. September 18 & 19, 2024 #DMEXCO24 Imprint/Privacy on Website

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DMEXCO goes Global! 
For the first time, #DMEXCO expands beyond Cologne to Southeast Asia! Together with eCommerce Expo, DMEXCO ASIA will debut at Tech Week Singapore on October 8-9, 2025.
A landmark event for leaders in #DigitalEconomy, marketing and innovation. 🚀 Stay tuned!

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Authenticity meets creativity!
Ana Johnson, one of Germany’s most renowned influencers, stands out with her beautifully crafted videos and posts that showcase her unique creative vision. Her key to success? Always stay true to yourself! 💡 Watch her panel: https://t.co/cRg1wmWF6c

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✨ Happy New Year! We are starting 2025 full of energy and anticipation and can hardly wait to discover the latest marketing trends and innovations with you.
Stay tuned - we'll soon be sharing the first exciting news about this year's #DMEXCO! 🚀 #NewYear #MarketingTrends

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What a incredible year it's been! As 2024 wraps up, we want to say "Thank you!" for our dedicated community!
We're looking forward to shaping an fantastic 2025 together! Happy Holidays and cheers to the new year! ✨

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From Hip-Hop's roots to brand impact: Niko Backspin, CCO of Serviceplan Culture, shares how culture agencies champion authentic storytelling, respect subcultures, and connect brands like Porsche with communities.🚀 listen now: https://t.co/JgDRSKG7UT #HipHopCulture #Authenticity

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2024: A Year of Transformation for #RetailMedia
Our new DMEXCO columnist Patricia Grundmann highlights in her first column how new standards like eCPM & ROAS and tools like the Market Guide have laid the foundation for 2025. Let’s build on it! 🌟 https://t.co/iQZt0RfrWV

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Discover the Secrets to Success!💡
What are the number one conversion hacks from marketing leaders like Maike Abel, Brendon Kraham and Kerstin Köder? Discover 14 insider tips from our DMEXCO podcast guests and learn how to elevate your strategy! 🚀 https://t.co/w7OvcckZvJ

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Is your content ready for the AI era? Thilo Kölzer’s DMEXCO column explores how AI and zero-click searches are reshaping marketing. Are websites becoming obsolete? What’s next for content in this new world? Don’t miss it 👉 https://t.co/xMFrzswl9w #DMEXCO #AITrends

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"Hip-Hop used to knock on the door, now we own the house!" - Niko Backspin 🙌
In this episode of #WhatsNextAgencies, Kim Alexandra Notz talks with Niko Backspin about the rise of culture agencies and their role in authentic storytelling. 🚀 Tune in: https://t.co/iBoQtaJhpX

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We’re thrilled to welcome Corinna Hohenleitner to the DMEXCO Columnists team! Her first column explores 5 key takeaways from DMEXCO 2024 of Retail Media —a must-read! https://t.co/MReD4Hr6Ia

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Trend-based marketing isn’t just luck! 🚀 At #DEX24 in Zurich, Isabelle Rogat showed how 50% of trends can be planned through events like the Superbowl and why reinterpreting trends creates the biggest brand impact. Many thanks to IAB Switzerland for an inspiring event!

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Welcome Evgeny Popov to the DMEXCO Columnists team! In his debut article, “The Future of Privacy and Addressability,” he explores balancing data protection and personalization in digital marketing. Don’t miss it: https://t.co/seRKjbIOEy! 🔒🎯 #DMEXCO

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At #VideoDays 2024, Verena Gründel took the stage to moderate two exciting panels! 🚀 Bridging the #CreatorEconomy with digital marketing, she explored trends like AI, authentic brand-creator fits, and strategic storytelling. What a powerful exchange of ideas! 💡 #DMEXCO

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A new future for search?🔎 Verena Gründel speaks with Google’s Brendon Kraham in the latest #DMEXCO #Podcast about #DigitalSearchEvolution, AI-marketing, and balancing privacy with personalization. Discover insights into tools like Google Lens. 🎧Tune in: https://t.co/CYM14XJ9WH

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Discover the top trends for 2025: Retail Media evolves with data & in-store potential, agencies embrace creativity & sustainability and tech trends like Web3, AI & VR redefine the future. Dive into our blog posts for key insights shaping 2025! 🚀✨

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Imagine a world where anyone can become an on-brand content creator. 🔮
In the latest podcast #WhatsNextAgencies, co-hosted by #DMEXCO, Kim Alexandra Notz chats with Burkhard Müller (CDO MUTABOR) about AI’s impact on creating brand content in a few clicks: https://t.co/bkjvTxTg3k

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"Back to the roots" 🌱✨ Elisa Gregori from #Perrier took the stage at #DMEXCO24 to show why #Creativity and #Storytelling are key to standing out. Catch her insights on building a brand with true character in our #DMEXCO on-demand library: https://t.co/WDQhKbhZTW

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Can digital ads be #privacy-friendly and effective? 🌍 Ogury’s CEO thinks so! In the latest #DMEXCO24 #Podcast, Verena Gründel meets Geoffroy Martin to discuss the key challenges in reinventing #DigitalAdvertising without #Cookies. 🍪🎧 Tune in: https://t.co/g4iqnis6nn

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You need something to binge watch during the cozy time?

Our tip: All sessions of DMEXCO 2024 available for free! 🎉 You can watch them again in our on-demand library: https://t.co/WDQhKbhZTW

Dive back into the best moments and bring the DMEXCO inspiration back to life! 💡✨

[DMEXCO @dmexco]

What a great time at this year's This is Marketing! Thanks to Luisa Knopf and Marcel Knopf for the invitation. ✨
A quote from Dain Walker that resonated: “A brand is not just a logo, colors, and fonts.”

Have u been there? 💫

#Marketing #Performance #Networking #ThisIsMarketin