DSMN8 | The #1 Employee Advocacy Platform

We help brands cut through the noise by turning employees into trusted voices on social media. How active is your team? Find out 👀 👉

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

The 2026 Employee Advocacy Benchmark Report is officially live! 📢

If you’re managing a program or planning a launch this year, this is THE resource you need to see where the industry is heading.

Grab your copy here: https://t.co/KjNUDaNzjg

#B2BMarketing #SocialMediaMarketing

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

Most orgs treat employee advocacy as a distribution channel, switched on after campaigns are already live.

The result? Employees sharing last quarter's messaging while the brand page has moved on.

Fix that 👇

https://t.co/EXNUOTlna2

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

Your employees' posts outperform your brand page.

@G2dotcom's Jenny Gardynski joined us to share how G2 builds employee advocacy on LinkedIn.

✅ Social kits that don't feel like templates
✅ Exec buy-in
✅ AI without sounding like AI

Watch here 👇

https://t.co/PGfXhgUqLa

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

"Our employee advocacy program generated the equivalent of $$$$ in paid LinkedIn advertising last quarter."

lands differently with leadership vs

"We got this amount of views."

Free calculator, no sign-up needed 👇

https://t.co/I2TCyhBUf5

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

How to build an employee-generated content program:

→ Set a clear objective
→ Governance before launch
→ Build a content ecosystem
→ Train for confidence, not just compliance
→ Measure what matters

Full guide (Barclays, BT & Hilton examples):

https://t.co/BdTvWatMsu

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

"Should I post carousels or video on LinkedIn?"

The better question: what outcome are you trying to drive?

We put the format debate to 10 experts and analyzed 110,000 posts:

https://t.co/0qwa8S91Yz

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

3 executives with 5,000 connections each = 15,000 potential readers.

500 employees with 1,180 connections each = 590,000.
That's a 39x reach multiplier.

Why employee advocacy is the missing layer in your thought leadership strategy:

https://t.co/swflKPrWk1

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

LinkedIn is the top-cited domain for professional queries across ChatGPT, Gemini, Copilot, and Perplexity.

The content driving those citations? Posts from individual people.

Employee advocacy isn't just a social strategy; it's an SEO and GEO strategy.

https://t.co/DtUE1n9WHz

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

LinkedIn is the top-cited domain for professional queries across ChatGPT, Gemini, Copilot, and Perplexity.

The content driving those citations? Posts from individual people.

Employee advocacy isn't just a social strategy; it's an SEO and GEO strategy.

https://t.co/DtUE1n9WHz

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

@GoldenbergLior It's incredible, Anna has done such a great job! 🙌

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

Zero to 500+ employee advocates in two months.

$357K in earned media value.

Aptean's Anna Laura McGranahan on making employee advocacy actually scalable👇

https://t.co/2bWRuupdM4

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

Most employee advocacy programs default to image posts.

We analyzed 110,000 LinkedIn posts across 6 formats and found that's leaving a lot of impact on the table.

The programs that know which format to use for which goal are the ones pulling ahead:

https://t.co/XWZLIx4SzI

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

Zero to 500+ employee advocates in two months.

$357K in earned media value.

Aptean's Anna Laura McGranahan on making employee advocacy actually scalable👇

https://t.co/2bWRuupdM4

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

The best signal that an employee advocacy program is working for sales?

When reps start hearing "I've seen your content" before a first meeting.

It changes the entire dynamic of a cold conversation.

Here's how to build it systematically:

https://t.co/FzO7NdCW5B

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

Reminder that LinkedIn's Social Selling Index score is free and updates daily ⏰

It tells you exactly which parts of your LinkedIn presence are weak.

What the four components actually measure, and how to move the needle:

https://t.co/v3nnPsL9md

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

We provide employee advocacy software.

So naturally, we use it ourselves!

Here’s how each team uses DSMN8, from marketing and sales to customer success and senior leadership:

https://t.co/q6fMGxITpU

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

Most employee-generated content programs don't fail because of bad content.

They fail because there's no structure behind them.

A burst of posts when leadership mentions it → then silence.

Here's how to build one that sticks👇

https://t.co/0aZOz2s521

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

Scaling employee advocacy in financial services without slowing creators down?

🎙️ Beatrice Edera Panariello (Aviva Investors) shares how to balance compliance + global growth and turn employees into digital leaders.

Watch now

https://t.co/CQPLbHwfQE

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

“Marketing can shape the narrative, but it cannot manufacture credibility.”

This is why social media works best when it's a shared responsibility across the whole organization, not just a marketing deliverable.

https://t.co/RmppLVzCx0

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

The LinkedIn algorithm rewards people, not pages.

👉  Company pages make up 5.37% of the average LinkedIn feed.

👉  Personal posts generate 9x more engagement than company content.

How to build your 2026 strategy:

https://t.co/KYLWa0tXgu

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

Most LinkedIn advice tells you what to post.

It doesn't tell you why.

Format should follow goal. Reach, clicks, reactions, conversions: each one has a different answer.

The framework from 110,000 posts 👇

https://t.co/XWZLIx5qpg