Jeff Kershner

Automotive Industry Change Agent

[Jeff Kershner @dealerrefresh]

At the Crossroads: Leadership and Survival in Small-Market Dealerships - A reluctant anonymous post with concern of the future for the industry - https://t.co/m8mDcQs9Xr

[Jeff Kershner @dealerrefresh]

Wow, someone was slick and registered "MANUFACTURERwindowstickerDOTcom" URLs for just about every brand sold in the States. - https://t.co/NPl2D9XgAf

[Jeff Kershner @dealerrefresh]

The 2025 Cox Automotive Car Buyer Journey Study: Report Summary - https://t.co/8iXzXFsS6F

[Jeff Kershner @dealerrefresh]

ONLY 7% of car buyers report purchasing ENTIRELY online. During the Covid years, dealers and OEM's scrambled and tech providers clambered to offer a "Digital Retailing" solution. Here we are 5+ years later - WHAT HAPPENED? https://t.co/T06Ttkwifq

[Jeff Kershner @dealerrefresh]

24% of car shoppers decided to buy sooner in 2025 due to the fear of tariffs. Check out more top takeaways from the 2025 Cox Automotive Car Buyer Study - https://t.co/iBo2vL3nD1

[Jeff Kershner @dealerrefresh]

LEASING?? 29% of new buyers considered both leasing and buying options, an ALL-TIME HIGH - More takeaways -> https://t.co/iBo2vL3nD1

[Jeff Kershner @dealerrefresh]

AI Shows Promise in Helping Further Improve Vehicle Buying - 25% of new-vehicle buyers engaged AI tools in the shopping process. More top AI take-aways -> https://t.co/iBo2vL3nD1

[Jeff Kershner @dealerrefresh]

AI Shows Promise in Helping Further Improve Vehicle Buying - 25% of new-vehicle buyers engaged AI tools in the shopping process. More top AI take-aways -> https://t.co/iBo2vL3nD1

[Jeff Kershner @dealerrefresh]

ONLY 7% of buyers report purchasing a vehicle ENTIRELY online - More top take-aways from the 2025 Cox Car Buyer Journey - https://t.co/iBo2vL3nD1

[Jeff Kershner @dealerrefresh]

81% of new-vehicle buyers were highly satisfied with their dealership experience when purchasing their next vehicle. For more top takeaways
- https://t.co/iBo2vL3nD1

[Jeff Kershner @dealerrefresh]

ONLY 7% of car buyers report purchasing ENTIRELY online. During the Covid years, dealers and OEM's scrambled and tech providers clambered to offer a "Digital Retailing" solution. Here we are 5+ years later - WHAT HAPPENED? https://t.co/T06Ttkwifq

[Jeff Kershner @dealerrefresh]

🤣 🤣 Someone asked in the chat the other day if we had any dealer add-ons. The AI thought they were asking about accessories and said basically, "Sure we've got lots of them!" - https://t.co/bxxsbef8aZ

[Jeff Kershner @dealerrefresh]

At the Crossroads: Leadership and Survival in Small-Market Dealerships - A reluctant anonymous post with concern of the future for the industry - https://t.co/m8mDcQs9Xr

[Jeff Kershner @dealerrefresh]

ONLY 7% of buyers report purchasing a vehicle ENTIRELY online - More top take-aways from the 2025 Cox Car Buyer Journey - https://t.co/iBo2vL3nD1

[Jeff Kershner @dealerrefresh]

The 2025 Cox Automotive Car Buyer Journey Study: Report Summary - https://t.co/8iXzXFsS6F

[Jeff Kershner @dealerrefresh]

24% of car shoppers decided to buy sooner in 2025 due to the fear of tariffs. Check out more top takeaways from the 2025 Cox Automotive Car Buyer Study - https://t.co/iBo2vL3nD1

[Jeff Kershner @dealerrefresh]

🤣 🤣 Someone asked in the chat the other day if we had any dealer add-ons. The AI thought they were asking about accessories and said basically, "Sure we've got lots of them!" - https://t.co/bxxsbef8aZ

[Jeff Kershner @dealerrefresh]

At the Crossroads: Leadership and Survival in Small-Market Dealerships - A reluctant anonymous post with concern of the future for the industry - https://t.co/m8mDcQs9Xr

[Jeff Kershner @dealerrefresh]

ONLY 7% of car buyers report purchasing ENTIRELY online. During the Covid years, dealers and OEM's scrambled and tech providers clambered to offer a "Digital Retailing" solution. Here we are 5+ years later - WHAT HAPPENED? https://t.co/T06Ttkwifq

[Jeff Kershner @dealerrefresh]

The 2025 Cox Automotive Car Buyer Journey Study: Report Summary - https://t.co/8iXzXFsS6F