Onome deBBie Akwara

Closing the Gap Between Strategy & Lived Experience.
Experience-Led Strategy & Transformation Leader

[Onome deBBie Akwara @debbieakwara]

Let’s wrap the month of March with a quick quiz, shall we?

WHICH CUSTOMER MANAGEMENT DISCIPLINE IS MOST CRITICAL FOR DRIVING BUSINESS GROWTH?

What do you think?
Cast your vote below 👇
Tomorrow I'll be sharing where businesses get this wrong ❌.

[Onome deBBie Akwara @debbieakwara]

https://t.co/1Uyl5NsT14

[Onome deBBie Akwara @debbieakwara]

https://t.co/1Uyl5NsT14

[Onome deBBie Akwara @debbieakwara]

Clinical outcomes can remain stable while patient trust declines.

Every unexplained cost, prolonged delay, unavailable service and communication gap shapes how patients judge the institution even when treatment succeeds.

https://t.co/4NuJPY5fx7

[Onome deBBie Akwara @debbieakwara]

Clinical outcomes can remain stable while patient trust declines.

Every unexplained cost, prolonged delay, unavailable service and communication gap shapes how patients judge the institution even when treatment succeeds.

https://t.co/4NuJPY5fx7

[Onome deBBie Akwara @debbieakwara]

https://t.co/1Uyl5NsT14

#deBBieAkwara
#Becoming

[Onome deBBie Akwara @debbieakwara]

https://t.co/1Uyl5NsT14

#deBBieAkwara
#Becoming

[Onome deBBie Akwara @debbieakwara]

https://t.co/1Uyl5NsT14

#deBBieAkwara
#Becoming

[Onome deBBie Akwara @debbieakwara]

https://t.co/1Uyl5NsT14

#deBBieAkwara
#Becoming

[Onome deBBie Akwara @debbieakwara]

https://t.co/1Uyl5NsT14

#deBBieAkwara
#Becoming

[Onome deBBie Akwara @debbieakwara]

https://t.co/1Uyl5NsT14

#deBBieAkwara
#Becoming

[Onome deBBie Akwara @debbieakwara]

After 10 years working in banking and 8 years advising institutions, I believe African banks need to move beyond managing touchpoints to deliberately managing relationship depth.

Over the next few weeks, I’ll share the thinking behind Beyond CRM.

https://t.co/CbteO7KaI1

[Onome deBBie Akwara @debbieakwara]

After 10 years working in banking and 8 years advising institutions, I believe African banks need to move beyond managing touchpoints to deliberately managing relationship depth.

Over the next few weeks, I’ll share the thinking behind Beyond CRM.

https://t.co/CbteO7KaI1

[Onome deBBie Akwara @debbieakwara]

My 1st consumer research report was in 2016, focused on why Nigerians chose one petrol station over another.
10 years later, I see a body of work built through curiosity, local evidence & customer voice.
Experience Management in Africa has always been my fieldwork.
#deBBieAkwara

[Onome deBBie Akwara @debbieakwara]

My 1st consumer research report was in 2016, focused on why Nigerians chose one petrol station over another.
10 years later, I see a body of work built through curiosity, local evidence & customer voice.
Experience Management in Africa has always been my fieldwork.
#deBBieAkwara

[Onome deBBie Akwara @debbieakwara]

Experience is not a report.
It is a leadership discipline.

My 5-year healthcare experience management study is now available.

Download:
https://t.co/4NuJPY5fx7

#deBBieAkwara #HealthcareExperience #PatientExperience

[Onome deBBie Akwara @debbieakwara]

Experience is not a report.
It is a leadership discipline.

My 5-year healthcare experience management study is now available.

Download:
https://t.co/4NuJPY5fx7

#deBBieAkwara #HealthcareExperience #PatientExperience

[Onome deBBie Akwara @debbieakwara]

A hospital can have rising revenue & strong referral intent while experience data tells a different story.
That is one insight from my 5-year healthcare study. Launching 15 June 2026: The Case for Experience Management as a Strategic Lever for Growth in Healthcare.
#deBBieakwara

[Onome deBBie Akwara @debbieakwara]

A hospital can have rising revenue & strong referral intent while experience data tells a different story.
That is one insight from my 5-year healthcare study. Launching 15 June 2026: The Case for Experience Management as a Strategic Lever for Growth in Healthcare.
#deBBieakwara

[Onome deBBie Akwara @debbieakwara]

More of the OPEN LETTER

[Onome deBBie Akwara @debbieakwara]

2 months ago, I wrote an OPEN LETTER to the President of Nigeria.

My message is that Governance is not only about policies, reforms, & speeches.

It is also about the lived experience of citizens.

Citizens are not statistics.
Citizens are people.

#CitizenExperince #Nigeria