Deepesh Agarwal

Helping brands win on #Amazon #flipkart #nykaa #blinkit #zepto
Built & scaled ₹200Cr+ marketplace business
Sharing what actually drives sales (not just ads)

[Deepesh Agarwal @deepeshagarwal]

If your Nykaa strategy is a copy-paste of your Amazon strategy, you’re leaving conversion on the table. Beauty shoppers behave differently on a beauty-first platform.
#ecommerce #nykaa #amazon #d2c

[Deepesh Agarwal @deepeshagarwal]

If you could improve only ONE metric next month, what would it be?

A. Traffic
B. Conversion Rate
C. Ad Efficiency
D. In-stock %

My pick: In-stock %.

You can’t sell what customers can’t buy.

What’s yours?

#Marketplace #Ecommerce #D2C

[Deepesh Agarwal @deepeshagarwal]

Quick commerce is creating a new consumer mindset:

“I need it now.”

Not tomorrow.
Not next week.

Brands that understand urgency will win the next phase of ecommerce. #quickcommerce #india

[Deepesh Agarwal @deepeshagarwal]

Big sale events don’t build brands.
Consistency does.

Sales only amplify what already exists:
Demand, ratings, pricing & supply chain.

#Amazon #Flipkart #ecom

[Deepesh Agarwal @deepeshagarwal]

Revenue can impress.
Margins tell the real story.

The strongest marketplace brands are not always the fastest growing ones.

They’re the ones surviving after discounts stop.

#Marketplace #d2c #ecom #qcom #trick #hacks #india #trending #online

[Deepesh Agarwal @deepeshagarwal]

Everyone talks abut 10min delivery.
few talk abut 10min decision making.
In Qcom, growth doesn’t come from adding more SKUs. It comes answering faster:

• What sell today?
• Where it sell?
• What NOT be stock?

Execution speed is the new moat
#QuickCommerce #Ecommerce #D2C

[Deepesh Agarwal @deepeshagarwal]

Recent Problem: New SKU launch. Zero sales in week 1.

Team wants to double ad budget.

Reality: Only 2 reviews live.
No A+ content. Weak images.

Pause ads.

Fix the listing. Then relaunch.

#AmazonIndia #D2CIndia #NewLaunch #d2c #india #hack #tip

[Deepesh Agarwal @deepeshagarwal]

Problem: Pre-sale week. Team is still fixing creatives.

Reality: Stock cover is only 1.1x.

Sale goes live in 3 days.

Stock first. Creatives last.
You can’t sell what isn’t there.

#AmazonIndia #D2CIndia #EcommerceOps #d2c #india

[Deepesh Agarwal @deepeshagarwal]

Most brands don’t need more SKUs.
They need more focus.

Reality:

- 60-70% revenue comes from top 2–3 products
- Reviews get split across SKUs
- Ads become inefficient

More SKUs ≠ more growth.
Better focus = better scale.

#Ecommerce #AmazonSeller #D2C

[Deepesh Agarwal @deepeshagarwal]

Problem: ACoS jumped to 34%.
Team wants to cut all bids.

Reality: Reviews dropped to 3.8★.
Same traffic. Lower conversion.

Fix the reviews.
Not the bids.

#AmazonAds #D2CIndia #ACoS

[Deepesh Agarwal @deepeshagarwal]

Flipkart: 800+ dark stores.

Amazon: pushing hard into QC.

Blinkit, Zepto & IM now have two giants on their turf.

For D2C brands - more platforms = more fill rate battles, more margin pressure.

QC just got harder. And more important. At the same time.

#QuickCommerce #D2CIndia

[Deepesh Agarwal @deepeshagarwal]

D2C brands obsess over ACoS.

Almost none track TACoS.

That’s why so many Amazon businesses look profitable until they’re not.

TACoS = ad spend ÷ total revenue

Optimise for this. Not vanity ACoS.

#AmazonIndia #D2CIndia #AmazonAds #EcommerceMarketing #india #ecom #online

[Deepesh Agarwal @deepeshagarwal]

Quick Commerce is not a sales channel.
It’s a replenishment engine.
Shampoo. Conditioner. Hair oil.
These are repeat-purchase SKUs.
Once a customer reorders twice on Blinkit,they rarely switch.
The LTV math is exceptional. If you get ops right.
#QuickCommerce #D2CBrands #Haircare

[Deepesh Agarwal @deepeshagarwal]

Nykaa is not just a sales channel.

For a natural haircare brand, it’s the highest-intent buyer you’ll ever find.

Stop chasing GMV there. Start building brand.

#NykaaIndia #D2CIndia #HaircareIndia #ecom #online #india #d2c

[Deepesh Agarwal @deepeshagarwal]

Most D2C brands on Amazon optimise for ACoS.

The smart ones optimise for TACoS.

One tells you ad efficiency.
The other tells you brand health.

Know the difference.

#AmazonIndia #D2CIndia #EcommerceIndia #ecom #OnlineBusiness

[Deepesh Agarwal @deepeshagarwal]

Fill rate is a more important metric than ROAS for Quick Commerce.

You can’t sell what isn’t on the shelf.
Fix ops. Then fix ads.

#QuickCommerce #D2CIndia #Ecommerce #india #ecomtips

[Deepesh Agarwal @deepeshagarwal]

@surirahulsuri Agree!!!

[Deepesh Agarwal @deepeshagarwal]

@SrBachchan Very nice!!!

[Deepesh Agarwal @deepeshagarwal]

@VLCCpersonal @VLCCindia https://t.co/5vfauUm7IW

[Deepesh Agarwal @deepeshagarwal]

@VLCCpersonal https://t.co/5vfauUm7IW