Deft Research

The go-to source for health consumer insights. Be sure to follow us to never miss a new study or brief.

[Deft Research @DeftResearch]

~75% of Age-Ins with a parent enrolled in Medicare Advantage expect to choose MA themselves.

#DeftResearch #Age-Ins #MA

[Deft Research @DeftResearch]

🍩 Happy National Donut Day!
A quick (and slightly sweet) stat: The U.S. produces roughly 10 billion donuts every year.
That’s a lot of morning meetings!
Sometimes it’s the simplest things—like a box of donuts—that bring people together.
#NationalDonutDay

[Deft Research @DeftResearch]

Age-Ins with MA-enrolled parents are nearly 1.75x more likely to expect they’ll enroll in MA themselves. Your current members are already shaping your next enrollment class. How will that impact your pipeline?
Learn more today: https://t.co/aTZaFkZEAi

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Most MA carriers submit bids in June—but don’t see member impact until October, when it’s too late.
Deft’s MPSI predicts member response by plan, county, and state—before you submit to CMS.
Make smarter market moves while it still matters.
Learn more: https://t.co/7qaSGUX9md

[Deft Research @DeftResearch]

55% of Age-Ins who rate their parent's insurer favorably plan to enroll there. But for detractors, it’s only 20%. Your current members are building—or burning—your future pipeline. Request our 2026 Medicare Age-In Study SIP today to learn more 👉 https://t.co/XEtWUHEjPV

[Deft Research @DeftResearch]

Nearly 4M Boomers hit Medicare this year. Huge opportunity!
Deft’s Age-In Market Assessment shows exactly where to focus with county-level enrollment + prospect insights.
See it in action 👉 https://t.co/CncwpxAM9H

[Deft Research @DeftResearch]

Millions of Americans will age into Medicare this year. Most plans will market to them the same way they market to everyone else. That’s a missed opportunity. 👇

[Deft Research @DeftResearch]

MA preference among age-in consumers just hit its lowest point since COVID. Our 2026 Medicare Age-In Study reveals who’s coming next—and what it takes to win them.
💡Request the free SIP today. https://t.co/B9v2TfHyft

#HealthInsurance #MarketResearch #DeftResearch

[Deft Research @DeftResearch]

Did you know??⁉️

[Deft Research @DeftResearch]

We hope you have a safe and happy Memorial Day!

#DeftResearch #MemorialDay #HonorAndRemember

[Deft Research @DeftResearch]

21 years, big shifts.
MA is now the majority path. The ACA reshaped the market. Growth-at-all-costs gave way to margin pressure.
What hasn’t changed: our commitment to data-driven insights that help you make better decisions & serve your clients.
We’re just getting started 🎉

[Deft Research @DeftResearch]

What are the Top 4 things generic research doesn't tell you about C-SNP and D-SNP member enrollment?
1. C-SNP and D-SNP members make enrollment decision differently
2. The agent and caregiver relationship is crucial
👉Watch the video to discover what #3 and #4 are!

[Deft Research @DeftResearch]

George Dippel was able to speak at the ICHRA conference last week in Nashville! He dove into our latest ICHRA Study focusing on employers and benefits consultants and what they see when it comes to the potential individualization of health insurance.
Great work George!

[Deft Research @DeftResearch]

ACA plan shoppers aren’t using as many resources as you’d think.
Most rely on:
🔵 Federal/state Exchanges
🔵 Carrier sites
🔵 Google
🔵 And increasingly… AI tools like ChatGPT

For a decision impacting health, finances, and peace of mind, the journey is surprisingly narrow.

[Deft Research @DeftResearch]

ICHRA is growing—but not without friction.

After a 27% ACA premium shock in 2026, adoption didn’t slow. It accelerated.
But employers and brokers are moving forward with more questions than answers.

📊Check out our new study, just released today! https://t.co/n0HJbUnqmQ

[Deft Research @DeftResearch]

Our Health Segmentation Classification works two ways: map your current members to serve them better, and map your market before AEP so you’re ready for who’s coming. One framework. Both populations.

👉 Visit https://t.co/csoaOmc9NJ to learn more.

[Deft Research @DeftResearch]

In 2024, 1 in 14 MA seniors said coverage got worse. In 2026, it’s nearly 1 in 6—and rising. 2️⃣ years of benefit erosion is compounding. Our 2026 Onboarding Study shows what it means for retention and Stars. Request our free SIP today. https://t.co/jxVTSnakq3

[Deft Research @DeftResearch]

With employer healthcare costs rising at their highest rate in over a decade, some employers may be thinking “Why are we paying for this at all?”
In a year where we’re seeing upwards of 10% cost increase, ask yourself: “What would make our employer clients stay?”
#DeftResearch

[Deft Research @DeftResearch]

OEP switching fell to 10% in 2026↘️—not because members were happy, but because better options had vanished. Nearly 1 in 6 MA seniors say coverage got worse. That resignation shows up in CAHPS.
👉Request the free SIP from our 2026 Onboarding Study: https://t.co/1gWfhOsXiD

[Deft Research @DeftResearch]

Evaluating Medicare market potential isn’t easy.
Are your enrollment projections actually accurate—or just based on eligibility?
New Medicare data is out. Deft’s Market Assessment delivers county‑level insights to power smarter decisions. 🔗 https://t.co/AATqfLNSov
#DeftResearch