Every two months, our Pulse Reports tracked shifting consumer sentiment, uncovering the key themes that shaped the year. Our Year in Review brings these insights together in one place.
Download the report here: https://t.co/8PqAQkChVa
More insights coming in 2025 - stay tuned!
Pulse Report | Discover how social connections, workplace dynamics, and community engagement are evolving in Ireland. Dive into the insights from our latest survey of 1,000 adults. Read the full report here ๐https://t.co/m3Isf0VFKl
Pulse Report | How is economic uncertainty in 2024 shaping Irish consumer behaviour? Our latest insights reveal key trends in sentiment and spending. Discover the key takeaways and what they mean for businesses in the full report ๐https://t.co/UtwUZJHuKy
PODCAST | This week on #InsideMarketing we talk to Niamh Boyle of The Reputations Agency about reputation's role in business success. Discover insights from the Ireland RepTrak 2024 report and learn to build a strong reputation for growth. In partnership with @IrishTimesSales
PODCAST | This week on #InsideMarketing, Lisa Browne of ESB joins dentsuโs Dave Winterlich to explore marketing a successful energy brand. Tune in for insights on brand building, customer support, and community sponsorships in turbulent times. In partnership with @IrishTimesSales
PODCAST | This week on Inside Marketing, CEO Brid O'Connell talks to dentsu's Dave Winterlich about what Guaranteed Irish means in a globalised world - Support the G, and the G will support us!
REPORT | In this Pulse wave, 1,000 Irish adults shared their 2024 holiday plans. About 75% plan to travel, with 1-in-3 already planning and 4% having gone. However, 26% either lack plans or can't afford a holiday due to living costs https://t.co/uwGWhhRrKy
A huge congrats to Carol on being awarded the TAMI for AV Planner of the year! ๐ Your hard work and industry impact shine through! Proud of you ๐
We are delighted to award the TAMI for AV Planner of the year to someone who has made a significant contribution to their business and to the industry as a whole. Congratulations to Carol Holmes from @dentsuIE
We are delighted to award the TAMI for AV Planner of the year to someone who has made a significant contribution to their business and to the industry as a whole. Congratulations to Carol Holmes from @dentsuIE
At dentsu, we prioritise brand safety by backing Buyers.Json and DemandChain Object to combat malicious ads. These tools offer transparency on ad publishing entities, ensuring ad suppliers can see all involved parties. Learn more here: https://t.co/13qe9YDhhY
Wrapping up the week with another reason to celebrate! Our teams have been nominated for SIX @mediaawards_IRL
Media Campaign Large
Best Use of AV
Media Campaign Launch
Best Use of Cross-Platform Out of Home
Best Research Initiative
โจProud of you and we wish you all the best!!
๐จ Proud colleagues alert ๐จ Our wonderful teams have been nominated for not one, not two, but THIRTEEN European Search Awards this year!! A huge well done to our SEO and PPC teams, such an incredible achievement and we wish you all the best in Prague #EUSearchAwards
Since 2021, dentsu has been part of IAB Ireland's Brand Safety Gold Standard Certification initiative that ensures brand safety, prevents ad fraud, enhances user experience, and ensures GDPR and ePrivacy compliance. We successfully passed its audit and remain certified for 2024๐
๐๐ A big congrats to our wonderful Anne McNamare on being named Newsbrands media planner of the month for her work with Holland & Barret!
https://t.co/ejCHbNw5rz
PODCAST | Baiba Matisone's research on planning frameworks reveals a surprising trend: many strategists wear two hats, brand and creative, leading them to use unsuitable frameworks. Tune in now for the full episode in partnership with @IrishTimesSales
Podcast | What global marketing trends does 2024 have in store? Artificial intelligence is coming down the tracks - and fast. Dan Calladine, head of media futures at dentsu, shares his insights on how marketeers can stay ahead. In partnership with @IrishTimesSales
PODCAST | Advertising needs to reclaim its entertainment roots, suggests Paul Feldwick, highlighting its shift from showbiz to science on this weekโs episode of Inside Marketing. Tune in now to hear the full episode in partnership with @IrishTimesSales.
The latest episode of #insidemarketing is out now!
Dave Winterlich is joined by Peter Field whose research on long term brand building versus short term activity has changed the way we look at effectiveness throughout the industry.
Available on all platforms!
@dentsu