Leveraging insights from 30,000 global consumers and 20 experts, our #ConsumerVision2035 report outlines the forces reshaping technology, culture, consumers, and brands.
https://t.co/xc3lRKDml8
In this edition you will discover:
💡 Our thinking on a sustainable approach to business transformation
🏆 EMEA wins at Cannes Lions
🙌 The Gleam Manifesto
🌈 Dentsu & friends campaign
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Stay up to date with what’s happening at dentsu across EMEA with our latest Now to Next series, where you can discover the recent insights from our experts, work we love and wins. (1/2)
Discover more here: https://t.co/HuoV2DL8l6
#NowtoNext
With #COP27 kicking off earlier this week, dentsu's Global Environment Manager, Guste Saduikyte shares what action she hopes to see from policy makers to help businesses accelerate #decarbonisation.
Read more on the blog: https://t.co/G99CIVRC32
THOUGHT LEADERSHIP | Our newest report, 2023 Media Trends, conveniently groups key 2023 trends within three overarching categories reflecting core themes of Content, Commerce and Community. Download this ultimate marketers guide here. https://t.co/wzoVdky02P… #media#trends2023
We're proud to work with brands like @coopuk who're helping to create a more sustainable world.
Our @DentsuCRTV team worked on "Withdraw From This", supporting Co-op's mission to make consumers more aware that who they #bank with is an #ethical choice & impacts the world. #COP27
THOUGHT LEADERSHIP | Discover the ten trends for 2023 in our newest report, 2023 Media Trends. For the second year running, we have collectively gathered the insights and predictions of our global media agencies - download today and get ahead of the trends. #media#trends2023
NEW THOUGHT LEADERSHIP | For the second year running, we have collectively gathered the insights and predictions of our global media agencies into the ultimate 2023 Media Trends guide for marketers worldwide. Download your copy today! https://t.co/wzoVdky02P
#media#trends2023
We're taking our #media#decarbonisation initiatives to the next level!
In early 2023, #CarbonEmissions data will be integrated into dentsu's proprietary CCS Planner system, enabling brands to model the carbon impact of media campaigns.
Read more on the next phase of our journey.
Brands can gain a lot of value from participating in the gaming economy. However, to find their place in #gaming culture & resonate with #gamers, brands need to focus on the value they bring.
Read more in For the Game. https://t.co/XNT7ZnHsbS
#dentsugaming#gamingindustry
Clean rooms allow brands to connect their #data & collaborate with media & data partners globally, in a totally privacy centric way with no first-party data sharing. Read The #Cookieless World 2022 Update.
https://t.co/qubOq2t9jp
#digitaladvertising#advertising#cookies
Building empowered diverse employee communities is how we invest in our people. Through our 250+ mentorship programs, 70% of participants collaborated with 10 or more new colleagues & 45% have made internal career moves. Read more in our #DEIReport: https://t.co/1T4qILyvrU
#Gamers do not live solely for #gaming & are big consumers of all sorts of media. In our newest report, For the Game, we leverage our unique intelligence to share insights into gaming audiences & help brands navigate the #gamingindustry. https://t.co/ylBG1p7Vep
#dentsugaming
Committing to fostering diverse future talent, dentsu has globally implemented 1900+ career accelerator programs. Thus far, 35% of participants have advanced their careers through promotion, progression or lateral moves. Read more in our #DEIReport: https://t.co/6ZmlSBpZ3z
We identified 3 considerations for #brands around #data management, #audience activation & performance measurement in our newest report, The #Cookieless World 2022 Update.
Explore them now, along with other useful tips & a checklist. https://t.co/f5cuOrbbIC
#digitaladvertising
Get Your Game On | In celebration of our latest gaming research, we’ve launched a new game! You’re on a quest to hit your target gamer audience. Play it now and then download the report For The Game to learn how to connect more authentically with gamers. https://t.co/vi6s2gBUnF
Diversity, equity and inclusion are at the heart of dentsu’s strategy across all markets globally. We are proud to show our findings in our latest #DEIReport: https://t.co/tbV9EQunW5