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[DesignRush @designrushmag]

“I would say just stop firing out press releases for the sake of doing it.”

Steve Turner explains why CEOs need stronger PR proof before asking for media coverage, and how better stories, media fit, and earned media can support brand credibility and sales.

Watch → https://t.co/vG60e8JUpH

More insights: https://t.co/3Z5Am1QMyY

@StLouisPR #PRStrategy #MediaRelations #DesignRushPodcast

[DesignRush @designrushmag]

https://t.co/K5LZrYBLuY

[DesignRush @designrushmag]

Disney put Mickey Mouse on an F1 helmet.

Designed by the official voice of Mickey. Built by Bell Racing. Signed by 20+ drivers at Silverstone.

Now it's going to auction, and every dollar funds Make-A-Wish.

Two fandoms, one object, and a bidding war for the right reason.

The full story 👇

[DesignRush @designrushmag]

People trust people. Not ads.
Reddit just made that its entire marketing strategy. 👥

While other platforms fight for attention with bigger budgets, Reddit leaned into the one thing money can't manufacture: genuine recommendations from real humans.

The most underrated asset in marketing has always been word of mouth. Read the breakdown at https://t.co/14t7VzxabT

#Reddit #BrandStrategy #MarketingStrategy #Redditor #MarketingMove

[DesignRush @designrushmag]

https://t.co/sBEirAZesi

[DesignRush @designrushmag]

A Reese's Puffs jingle from 2009 is now a real song on Spotify.

The track never died, TikTok kept it alive for 17 years.
So General Mills gave it to GloRilla, built a pool inside a giant cereal bowl, and shot a full music video with Lyrical Lemonade.

The internet did the A&R work. The brand just had to listen.

The full story 👇

[DesignRush @designrushmag]

Ranking #1 used to mean 28-35% CTR.
With AI Overviews in the mix, that same spot now pulls 12-15%.

HigherVisibility's (@highervis) Targeted Growth System® tracks revenue and pipeline, not vanity rankings

Find out more about their methodology here: https://t.co/mQ0BciIr7R

[DesignRush @designrushmag]

https://t.co/v6pDCsZLQN

[DesignRush @designrushmag]

Pringles just made hot dog buns that taste like Pringles.
Sour Cream & Onion. BBQ. Honey Mustard. Sold in the can.

Nobody asked for this. Nobody complained about regular buns.

But the bun was the last unclaimed inch of the hot dog, and Pringles just took it.

The full story 👇

[DesignRush @designrushmag]

https://t.co/LQhirwx6QU

[DesignRush @designrushmag]

Nike is dropping an Air Max 95 in orange, green, and red on July 11.

That's Free Slurpee Day.
The insoles say "strolling down to the corner store."

7-Eleven just took them to federal court, and honestly, the funniest part is Nike didn't even try to hide it.

The full story 👇

[DesignRush @designrushmag]

https://t.co/PZZDckiaAU

[DesignRush @designrushmag]

Hyundai sent a humanoid robot onto the World Cup pitch at halftime.

It ran Haaland's celebration. Then Kane's. Then Son's.
Then it carried the match ball to the referee to restart the second half.

Live. In front of 80,000 people. With the entire world watching.

Most halftime stunts are forgotten by full time. Nobody's forgetting this one.

Full breakdown 👇
@Hyundai @BostonDynamics @FIFAWorldCup — #BrandStrategy #SportsBiz

[DesignRush @designrushmag]

https://t.co/reHr4PKIke

[DesignRush @designrushmag]

Cristiano Ronaldo is 41 years old.
WHOOP says his body is 29.

That one number does more for a wearable brand than any spec sheet, any clinical study, or any TV ad ever could.

670 million Instagram followers just learned what WHOOP measures, because they wanted to know Ronaldo's score.

Full breakdown 👇

@WHOOP @Cristiano — #BrandStrategy #SportsBiz

[DesignRush @designrushmag]

Position #1 on Google doesn't guarantee you exist to an AI answer engine.

Boostability's (@Boostability) David Malmborg says the real currency now is “entity depth,” a structured footprint that earns AI citations and brand mentions, not clicks.

His warning: AI-generated content spam kills the exact signals you need.

Read the full breakdown here: https://t.co/0KY2OzJUuQ

[DesignRush @designrushmag]

https://t.co/mXDdIIGmir

[DesignRush @designrushmag]

PlayStation announced it's going digital-only by 2028.
KFC Spain immediately said they're going digital too, sauces as downloadable content, a Fried Chicken Pass, and a subscription plan.

Domino's said it "makes about as much sense as us changing to digital pizzas."

Neither brand has anything to do with gaming. Both got hundreds of thousands of views.

That's not creativity. That's reflexes.

Full breakdown 👇

@KFC @Dominos @PlayStation — #BrandStrategy #MarketingStrategy

[DesignRush @designrushmag]

We had to climb to the top to say it.
#BrandStrategy

[DesignRush @designrushmag]

https://t.co/fkx0jJP6Op

[DesignRush @designrushmag]

A couple climbed the Empire State Building spire and proposed.

Within hours, Canva, Duolingo, KitKat, DoorDash, and 6 other brands had already made it their own.

The problem: half of them had no real reason to.
Speed gets you in the door. Relevance is what earns the attention. There's a difference.

Full breakdown of who did it right and who just posted 👇

#BrandStrategy #MarketingStrategy