DesignRush

B2B Media platform driving brand discovery & growth with trends, agency rankings, marketplace & best designs.

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[DesignRush @designrushmag]

Google gave Steph Curry a job. The ad made him interview for it.

The real story: a long-term Performance Advisor role that includes testing products and giving AI feedback.

4 slides on the campaign, and the business behind it.

Full story below ↓

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@kyrosts Hi Kyros! Thank you for reaching out. We've already unpublished the review. Could you please share your email address so our team can get in touch with you directly?

Thank you for your patience and understanding.

[DesignRush @designrushmag]

ForeFront Web turns 25.

Scott Kasun started it in 2001 as a one-person side business, and it now serves clients in 45 states.

Its next focus is AI search visibility, which includes tracking whether clients appear in AI-generated answers, along with deeper expertise in healthcare, senior housing, and B2B.

Check out their services: https://t.co/FqgnERybkH

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Learn more about their services here: https://t.co/mQ0BciIr7R

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Forecasting demand is only half the advantage.

The other half is a marketing strategy that adjusts as fast as the data does.

HigherVisibility’s Adaptive Targeting builds that into the Targeted Growth System®.

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https://t.co/hgqB0APP75

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The streaming referee just became a player.

JustWatch TV launched in 11 markets, adding free viewing, rentals and a paid ad-free tier.

Now the guide recommends rival services while running one of its own.

That makes trust part of the business model.

Full story below ↓

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Your authority could be limiting your team's best ideas.

Dr. Todd Dewett explains why executives should ask for input before sharing their own solutions.

Watch the full conversation: https://t.co/iq4eEc4wjV

#leadership #management

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A 10% raise isn't always enough to make employees leave.

Dr. Todd Dewett explains how strong team cultures help executives retain talent beyond compensation.

Watch the full conversation: https://t.co/NKIgXpkoC6

#leadership #employeeretention

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https://t.co/LATa1GMkor

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GTA’s next merch drop might belong in your fridge.

A Florida brewery has filed labels for Pißwasser, Patriot and No Mames Vice City.

No launch confirmed. But turning game lore into shelf space? That’s the marketing story.

Full story below ↓

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How Feastables, content and creator partnerships fit into the same business model:
https://t.co/Y2QliLZoXK

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MrBeast’s chocolate made money while his media business lost it.

Reported 2024 figures:
Feastables: $20M+ profit.
Media: nearly $80M loss.
The videos create demand. The products monetize it.

Inside the business behind the views ↓

[DesignRush @designrushmag]

@CocaCola didn't create the 🥤 emoji.

It made a real Coke cup look exactly like it.

The campaign generated a reported 630 MILLION social impressions.

They didn't own the emoji. They made people associate it with Coke.

Genius marketing or just a gimmick?

[DesignRush @designrushmag]

https://t.co/PTW23XCr1L

[DesignRush @designrushmag]

Snap put Iron Man in the org chart.

Robert Downey Jr. is now SPECS’ honorary Chief Customer Experience Officer, helping shape content, AR experiences and hardware.

A familiar face for a product people still need convincing to wear.

Full story below ↓

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https://t.co/Jv92FBpxnt

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GoDaddy wants entrepreneurs to tattoo their businesses.

But winners can skip permanent ink and keep the prize, if they wear temporary ink for the photos.

Walton Goggins fronts it. The rules reveal the strategy.

Full story below ↓

[DesignRush @designrushmag]

Even our logo wanted its Victoria's Secret moment. 💎

We couldn't say no.