Diamonds Direct

Your local family jeweler, now at Sundial St. Pete, Downtown St. Petersburg, FL!

[Diamonds Direct @diamondsdirect]

Who loves our new huggies with diamond chain dangles? 🙋‍♀️🙋‍♀️🙋‍♀️ This pair features diamonds that are laser-drilled and hooked together for minimal metal and 100% diamond!

[Diamonds Direct @diamondsdirect]

🆕NEW🆕 Both of these necklaces are great alone or stacked together. They each have a bolo closure for complete custom length for every outfit. They come in white, yellow, or rose gold—and have complementary earring options that pair well without being too matchy-matchy. WIN-WIN!

[Diamonds Direct @diamondsdirect]

Rose petals and rubies ❤️🌹 Happy Valentine’s Day! We are OPEN 12pm-5pm today!

[Diamonds Direct @diamondsdirect]

We’re here until 7pm Sat. 2/13 and we are OPEN tomorrow 12pm-5pm for any last minute Valentine’s Day gifts!! 🌹🍸💎 Cheers to V-Day 2021

[Diamonds Direct @diamondsdirect]

Another look at that rare pink diamond we posted last week. Raise your hand if this is on your V-Day Wish List! 🙋‍♀️🙋‍♀️🙋‍♀️

[Diamonds Direct @diamondsdirect]

💝💎💐 We’re hoping to share lots of Valentine’s Day proposal AND gift pictures from clients! Don’t forget to tag us in your V-Day posts ☺️😘

[Diamonds Direct @diamondsdirect]

A Michele watch makes for a perfectly romantic Valentine’s Day gift. Great as an every day or special occasion timepiece. Have us engrave the back for a special touch! 💝💐

[Diamonds Direct @diamondsdirect]

We’ll take our Valentine’s Day candy in the form of diamonds, thank you! 😅❤️💎 These Charles Krypell rings are available by order and can still get here on time for the big day!

[Diamonds Direct @diamondsdirect]

💐💍 A handful of diamonds and flowers for Valentine’s Day!

[Diamonds Direct @diamondsdirect]

We are all decorated for Valentine’s Day! Show us your V-day decorations! 💕🤍💎 Ring pictured is Simon G.—one of our favorite styles, too! DM for details.

[Diamonds Direct @diamondsdirect]

Love this sweet Simon G ring... and this morning’s sweater weather!

[Diamonds Direct @diamondsdirect]

One lucky lady just said “YES!” to this beauty! 😍💎🙌 @ Downtown St. Petersburg https://t.co/mwnIy2jNli

[Diamonds Direct @diamondsdirect]

Anyone else craving ice cream with rainbow sprinkles?! 🌈🍦🍭 (Rainbow Necklace: $59.95. Ice Cream Necklace: Custom Order Pricing by Cone Size 😉) @ Saint Petersburg, Florida https://t.co/K4zc6cg9iv

[Diamonds Direct @diamondsdirect]

Diamond earrings are ALWAYS a good idea! You can’t go wrong with these by Charles Krypell 💎

[Diamonds Direct @diamondsdirect]

We adore how @_princess_siennacapri styled our pearls with her outfit! How precious is she? 😍

[Diamonds Direct @diamondsdirect]

Committed to grace, excellence, and your story. Style: LR1083.

[Diamonds Direct @diamondsdirect]

What makes Simon G. special lies not only in our stunning designs, but also in the careful attention to detail. Our jewelry is built to last a lifetime and beyond. Style: MR1922

[Diamonds Direct @diamondsdirect]

Whether you want to celebrate a special occasion or “just because”, the Simon G Mosiac Collection is the perfect way to express your love. Style: MR2833

[Diamonds Direct @diamondsdirect]

Inspired by the beauty and details of nature, the Garden Collection had us dreaming of Spring. Featured Styles: LR1090, MR2606, MR1426-B 💎

[Diamonds Direct @diamondsdirect]

Comment if you would rock this stunner! Featured Style by Simon G: LP2304 ✨