DigitalHealthCo

The Digital Health Coalition, a 501c3 nonprofit, serves as the collective voice for the discussion of the issues relevant to digital marketing of healthcare.

[DigitalHealthCo @digitalhealthco]

Next Best Action: The DHC Group Video Series with PulsePoint and Chris Neuner

What's in the Marketing Crystal Ball? is the last video in this mini series that highlights the data shift in measuring a successful campaign.

[DigitalHealthCo @digitalhealthco]

Next Best Action: The DHC Group Video Series with PulsePoint and Chris Neuner

The Power of Immediate Digital Signals is the third video in this mini series that highlights the power of data.

[DigitalHealthCo @digitalhealthco]

Next Best Action: The DHC Group Video Series with PulsePoint and Chris Neuner

Making Media Bi-Directions is the second video in this mini series that highlights the use of next best action in personalizing media.

[DigitalHealthCo @digitalhealthco]

Next Best Action: The DHC Group Video Series with PulsePoint and Chris Neuner

The Ingredients for Next Best Action is the first video in this mini series that highlights the use of data to decide your next best action.

[DigitalHealthCo @digitalhealthco]

The race to "data-driven" cannot be won with data alone - people and systems are the critical determinants of successful, sustainable data-driven operations. Read @northhighland's blog to learn how to optimize your position in the race to "data-driven". https://t.co/WPCD8fGWWQ

[DigitalHealthCo @digitalhealthco]

In 2022, 80% of all prescription drug claims were processed by three pharmacy benefit managers. Leverage the power of an #omnichannel approach to tackle the #healthcare giants. Read EVERSANA INTOUCH's blog to learn more: https://t.co/Scr6rpRbmw #digitalhealth #pharmamarketing

[DigitalHealthCo @digitalhealthco]

Pharma marketers: it’s time to address the high cost of prescriptions. @HealthlineMedia gives you six insights into #pharma adherence, affordability, and inclusivity that will make an impact. Read their key insights here: https://t.co/DjAAWXjkCK #digitalhealth #pharmamarketing

[DigitalHealthCo @digitalhealthco]

4 ways you can use audience data to take your targeting capabilities to the next level. Underscore Marketing's EVP, Chris Tuleya, helps you discover the untapped value streams for your #oncology, or rare disease, media campaigns. https://t.co/C7OUUitH2L #digitalhealth

[DigitalHealthCo @digitalhealthco]

Congratulations to one of our DHC members, @medpagetoday, for taking home 14 awards at the 25th annual Digital Health Awards. Make sure to extend your congratulations and check out the incredible work that earned their recent accolades: https://t.co/zH0GyzVY6l

[DigitalHealthCo @digitalhealthco]

3 in 5 patients report having little to no knowledge of patient support programs (PSPs), even though #pharma companies are investing billions of dollars into them each year. Download @PhreesiaLifeSci's report to read how to expand awareness of PSPs: https://t.co/NjGhuggo5E

[DigitalHealthCo @digitalhealthco]

@DIRECTV Advertising and @veevasystems partnered to leverage audience segments for an unbranded disease awareness campaign, delivering a 25% life in new patient starts. Download the case study to see what made this campaign so successful. https://t.co/G6slJ03Tjy #digitalhealth

[DigitalHealthCo @digitalhealthco]

Our recent project is designed to help you answer the question, "what can you be doing from a digital perspective to improve overall patient and HCP experiences to optimize treatment access and adherence"? Listen to industry experts share insight on next steps.

[DigitalHealthCo @digitalhealthco]

@Sermo's recent study found that 73% of global oncologists believe that #chatgpt could aid in translating complex medical information into layman's terms. Discover more #oncology trends and their real time barometer data: https://t.co/9XvPpSx17T #digitalhealth

[DigitalHealthCo @digitalhealthco]

Patients can't be expected to continue with therapy if they don't understand how the treatment affects their condition or why it's prescribed. Read @patientpoint's
recent article to understand how point-of-care marketing increases medication adherence. https://t.co/aXmjDJ02No

[DigitalHealthCo @digitalhealthco]

North Highland shows you how reinforcing talent systems generates greater "people ROI". Read the blog to learn how you can evolve people management to match pharma’s pace of change: https://t.co/uGgktRG2XH #digitalhealth #pharmamarketing

[DigitalHealthCo @digitalhealthco]

Combine 3 marketing tactics - positioning, storytelling, and targeting - to stand out in an increasingly competitive #oncology market. Read Eversana Intouch's blog post on #healthcaremarketing to learn how you can stand out: https://t.co/LkASxj3PjX #digitalhealth #pharmamarketing

[DigitalHealthCo @digitalhealthco]

Join @PhreesiaLifeSci’s webinar on Wednesday, June 28 at 1PM ET as three Phreesia leaders discuss patients’ perceptions around #vaccination and what can be done to reach them in a polarized climate.

Register Now: https://t.co/bApb7xQDmE

[DigitalHealthCo @digitalhealthco]

Join @PhreesiaLifeSci’s webinar on Wednesday, June 28 at 1PM ET as three Phreesia leaders discuss patients’ perceptions around #vaccination and what can be done to reach them in a polarized climate.

Register Now: https://t.co/bApb7xQDmE

[DigitalHealthCo @digitalhealthco]

Many people can't afford the high cost of prescription drugs. Read @Healthline's Rx Cost Series as they explore the impact of educating consumers on cost-saving opportunities to improve access for all. https://t.co/D6NS1cX7jN #digitalhealth #pharmamarketing #inclusivity

[DigitalHealthCo @digitalhealthco]

A sign of something larger: the FDA’s recent draft guidance for oncology medicines.

Read Syneos' article about the FDA’s recent changes to guidance for oncology medicines mean for the life sciences industry. https://t.co/Z5pmJibaHS #pharmamarketing #digitalhealth