Digital i

Digital i’s unrivaled data quality puts you in the room with viewers across the globe, so you know everything about what, where, when, why, and how they watch.

[Digital i @Digital_i_]

1⃣ Ad-tier splits
2⃣What new subscribers watch first
3⃣What brings a viewer back

Three things we help platforms and studios see beyond their own dashboards.

Working with our data is the closest thing to observing your audience's behaviour, without ever being in the same room.

[Digital i @Digital_i_]

England vs Norway drew 21.4M viewers on @ITVX, 79.0% of everyone watching TV at the time.

2-1 win sends England through to face Argentina in the semi-final, 15th July on @BBCOne

Drop your guess: what's the reach going to be for the semi-final? 👇

[Digital i @Digital_i_]

England beat Mexico 3-2 in the early hours of Monday morning. 10.4 million people in the UK watched on @BBCOne. That is 78.5% of everyone watching TV during the match.

How are we feeling about the quarter-finals? 👇
#ENGvsMEX #England #JudeBellingham #WorldCup2026 #FIFAWorldCup

[Digital i @Digital_i_]

The last two quarter-final spots are being decided today. 🏆

First up, #Argentina vs #Egypt at 5pm. Can Egypt cause one of the upsets of the competition? Cast your vote.

#DigitaliKickOff #FIFAWorldCup2026 #ARGvsEGY #Argentina #WorldCup2026

[Digital i @Digital_i_]

@LiamHamilton16 England making it as dramatic as possible 😅 Kane never lets us down though.

[Digital i @Digital_i_]

England through 🏴󠁧󠁢󠁥󠁮󠁧󠁿

@HKane 75th minute. 86th minute. Two goals. Job done. 17.6M in the UK watched on @BBCOne 64.9% of everyone watching TV at the time.

How many of you were sweating before that header?

#ENGvsCOD #England #ThreeLions #FIFAWorldCup2026 #DigitaliKickOff

[Digital i @Digital_i_]

#Germany out. #Netherlands out.😳The World Cup 2026 is not playing around.

Now it's England's turn🤞One game. No second chances.

England storm their way to the last 16?

#DigitaliKickOff #FIFAWorldCup2026 #ENGvsCOD #England #ThreeLions #WorldCup2026

[Digital i @Digital_i_]

England plays Panama tomorrow at 10pm! ⚽🏴󠁧󠁢󠁥󠁮󠁧󠁿

Not a football fan? Perfect opportunity to hijack the TV screen for a #SaturdayNight

While the rest of the country watches the match, what are you streaming instead? Vote 👇

#Streaming #Netflix #DisneyPlus #PrimeVideo #WorldCup2026

[Digital i @Digital_i_]

England drew 0-0 with Ghana. 😬🏴󠁧󠁢󠁥󠁮󠁧󠁿

18.1 million people in the UK watched on @BBCOne last night. That is 61.3% of everyone watching TV during the match.

We did not get three points. How are we feeling? 👇😞

#DigitaliKickOff #FIFAWorldCup2026 #EnglandvsGhana #BBCOne #ENG

[Digital i @Digital_i_]

England's second group game tonight. We're calling 3-1. Kane on the scoresheet. 🏴󠁧󠁢󠁥󠁧󠁢󠁥󠁧󠁢󠁥

What's your prediction? We'll be back tomorrow with the BARB overnight reach numbers.

#ENG #ENGCMR #WorldCup2026 #ThreeLions #FIFAWorldCup #USMensSoccer #USMNT 

[Digital i @Digital_i_]

Argentina vs Austria tonight ⌛⚽ The world champions are in town. Can Austria cause a shock?

Cast your vote👇

#DigitaliKickOff #FIFAWorldCup2026 #ARGvsAUT #Argentina

[Digital i @Digital_i_]

We promised numbers. Here they are. 🇺🇸🇦🇺 USA 2-0 Australia on home soil. 10.1M people in the UK watched, 36.5% of everyone watching TV at the time.

The hosts delivered. Who called it? 👇
@BBCOne @BBC

#USAvAUS #USMNT #Soccer #FIFAWorldCup2026 #DigitaliKickOff

[Digital i @Digital_i_]

The World Cup is back on US soil for the first time since 1994 🇺🇸

Tonight is the showdown between USA and Australia

On Monday, we'll share how many people tuned in to watch the match in the UK on @BBCOne @BBC

Who are you backing?⚽

#USAvAUS #USMNT #Soccer #FIFAWorldCup2026

[Liam Hamilton @LiamHamilton16]

BBC1 celebrates 100th birthday of broadcaster, naturalist & ‘national treasure’ David Attenborough with live 90’ tribute show from the Albert Hall - 100 Years on Planet Earth. 3.5m tuned in, biggest audience of the day on Friday. Ratings data @Digital_i_ https://t.co/AnhBdjbhOH

[Liam Hamilton @LiamHamilton16]

New Channel 5 crime series, ‘Major Crimes Unit’, launches well with 800k at 9pm Monday as several other PSB’s struggle in the slot, 400k for #VirginIsland on Channel 4 while on BBC1 500k & 325k watched a double bill of continuing drama #Mint. Ratings data courtesy of @Digital_i_

[Deadline @DEADLINE]

Analysis: BBC, Sky & Netflix Dominate YouTube UK Reach But Niche Channels Drum Up Loyalty https://t.co/lM3Y9y5Nhr

[Liam Hamilton @LiamHamilton16]

Lawrence Shankland scores #Hearts winner v @RangersFC to edge closer to 1st top flight league title in over 60 years - & 1st non Old Firm win in 41 years - in front of 600k viewers on Sky Sports, biggest audience of SPL season. 👏 Ratings data @Digital_i_

[Deadline @DEADLINE]

Netflix might be the most popular streamer in Australia, but that doesn’t mean subscribers are tuning in for local content.

According to analytics firm Digital i, a whopping 96.4% of Netflix viewing time was spent on non-local content during 2025, a marked difference to other core Asia-Pacific markets for the streamer. U.S. films and TV programs were much preferred, the report showed https://t.co/1P1tEYCV0a

[Liam Hamilton @LiamHamilton16]

Big day for C4 with grand finale of #Crufts (@sunsetandvine), 1.5m - ‘Bruin’ best in show - #PotteryThrowdown climax (@LoveProductions), 1.6m + highlights of 1st @F1 race, 1.2m & 850k for @Channel4News combining for 11% all day share, 2 times sunday average. Data from @Digital_i_

[Digital i @Digital_i_]

Today at #MIE26 in Miami, our CRO Ash Stedman takes the stage to unpack:

🔴 Why viewers are gravitating to #YouTube
🔴 Where YouTube behaves like an #SVOD platform - and where it doesn't
🔴 The content and genres that can pull audiences back