I have a new job. I will now lead Global Brand Strategy for McDonald's.
For those who do not know me, I use @X to share news and behind the scenes about the brand, but more importantly to get live feedback and hear from fans directly. The good, the bad, the not good enough yet.
I mostly heard from US fans in the past - thank you. Of course, I want this to continue, but now I also want to get insights and feedback from McDonald's fans all around the world, whether you're in Japan, China or really anywhere! Please feel free to comment and say hi! I speak French, English and Spanish, but you can reply to me in any language if easier for you and I will use the translation tool from Grok. If you think the feedback won't make a difference, I can tell you the return of the Snack Wrap, Szechuan sauce, Hi-C or the come back of the Changeables Happy Meal in the US all happened because of what we've heard here.
I will also share more campaigns from countries around the world in the near future.
If you have never come across my profile before, I started my career at McDonald's in France as an intern and joined the US market as a Social Media Manager in February 2020. First mission was to reset our social media strategy and make us a modern brand. I then took over all US campaigns starting in 2024 with cool moments like the return of the Snack Wrap, Kai Cenat Chicken Big Mac, Minecraft, KPOP Demon Hunters and other fun things.
Thank you to everyone here who's ever interacted with me. Grateful for the feedback and advices we get here everyday. I aspire to be a decent marketer and a CMO one day, and every time I get to read one of your comments, I feel like it is getting me closer to that goal.
I cannot stand the idiots on the right who are demoralizing our own side.
If the Democrats take Congress they will use every bit of leverage they have to stop deportations.
If they take the White House in 2028 they will re-open the borders.
Losing is NOT AN OPTION
They told us immigrants were doctors and engineers - they weren’t.
They told us immigrants were refugees and evacuees - they weren’t.
They told us immigrants were women and children - they’re not.
It’s been lie after lie upon lie.
Everyone seeing what’s happening in Spain today and forgetting this was the United States under Joe Biden and Kamala Harris.
Zero border security. Millions of unvetted migrants still inside our country.