EMARKETER

EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.

[EMARKETER @eMarketer]

🗣️The wait is over...AI Search is here!

Designed to navigate EMARKETER's extensive content, AI Search cuts your research time from hours to minutes and delivers context-driven answers that integrate seamlessly into your workflow.

See AI Search in action: https://t.co/ZmbL6eoG08

[EMARKETER @eMarketer]

Your customer watched on CTV, browsed on a phone, and bought in a store. See why identity has become the constraint on AI-era marketing in a new EMARKETER report, made possible by @LiveRamp.

Download Today: https://t.co/VuMpOrtbVQ

#IdentityResolution #AgenticAI #CustomerData

[EMARKETER @eMarketer]

You won the impression. But what happens next? In a new article, Snapchat for Business’s Mary Ann Belliveau explains why Chat requires a different creative approach and how brands can turn attention into meaningful action.

Read here: https://t.co/suCacg7KP3

#DigitalAdvertising

[EMARKETER @eMarketer]

Physical stores still account for the vast majority of retail sales, but their role is evolving beyond the transaction.

See how HUGO BOSS brought Formula One into its flagship stores in this sponsored article by Empathy Lab by EPAM: https://t.co/IbjTTKZiGz

[EMARKETER @eMarketer]

Your #commercemedia investment may be growing. But are your capabilities keeping pace?

Take our Commerce Media Maturity Quiz to see how your organization stacks up and where to focus next ➡️ https://t.co/NQuyYzs2kl

[EMARKETER @eMarketer]

We were thrilled to welcome Elina Vilk, President and Chief Business Officer of @davidsbridal, to the Reimagining Retail podcast today! Tune in: https://t.co/cT5cWCn7ZN

Made possible by @verve_inc.

[EMARKETER @eMarketer]

How much can marketers trust iROAS? The answer may depend on how it’s calculated. Learn more in this sponsored article by Albertsons Media Collective’s Liz Roche: https://t.co/qN882emCq7

[EMARKETER @eMarketer]

In this sponsored article, Verve’s Oscar Chow digs into new data on how travel decisions take shape in AI and where brands have an opportunity to influence consideration: https://t.co/kLYTMdYJ3G

#AI #TravelMarketing #ConsumerInsights

[EMARKETER @eMarketer]

For Gen Alpha, social media isn’t just social anymore.

Access our new infographic for a snapshot of the forces shaping the next generation of social media users and what marketers need to rethink. https://t.co/UER0AfrNkC

#GenAlpha #GenZ #socialmedia #marketing

[EMARKETER @eMarketer]

⏳ Our biggest event of the year, The Future of Digital Summit, is just one week away! Space is filling up fast – secure your ticket: https://t.co/fNYu6FSz5Q

#EMARKETERSummit #FutureofDigital

[Marketecture @marketecturetv]

Just TWO WEEKS remain until the leaders who are building what's next across the ad industry convene in Chicago.

Prices go 🆙 tomorrow (9/9) - register now to lock in the current rate: https://t.co/ERJUtONTeM

Sessions we're looking forward to include:
Is Your Brand Invisible to LLMs? What It Takes to Win in the AI Scrum
Stephanie Paterik | @eMarketer

Sports Influence Looks Different Now: Where Creators and Fandom Meet
Michelle Niblock | @PublicisGroupe
Joe Ochoa | Creator TV
Caleb Pearson | Sabio

Debunking the Data Onboarding Myths our Industry Still Believes
Ian Maier | @HightouchAI
@Jackelyn_Keller | Marketecture Media

[EMARKETER @eMarketer]

Thrilled to have Heather and Molly taking the stage next week at our Future of Digital Summit!

Space is filling up fast – secure your ticket: https://t.co/L5mRknLWgp

#EMARKETERSummit #FutureofDigital

[VML @vml_global]

VML and WPP Enterprise Solutions are taking the stage at the @eMARKETER Summit in NYC on Sept 15.

🎙️ Heather Physioc, VML: AI & discoverability | 10:25 AM EST
🎙️ Molly Schonthal, WPP ES: AI shopping agents & commerce | 11:55 AM EST

Learn more: https://t.co/fUc6RIJlU9

[EMARKETER @eMarketer]

In today’s podcast episode, we discuss the main takeaways from #Meta’s landmark trial over kids and social media addiction, the safety features it plans to roll out, and what could change as a result.

Tune in: https://t.co/PgCuTTdqus

Made possible by @verve_inc

[EMARKETER @eMarketer]

On September 15, EMARKETER analysts and leaders from brands and agencies will tackle some of the biggest questions heading into 2027.

👉 Take a look at the full agenda and get your ticket before we sell out!  https://t.co/fNYu6FT6Vo

#EMARKETERSummit #FutureofDigital

[EMARKETER @eMarketer]

Commerce media ad spending will reach $83.71 billion in the US this year, according to our June 2026 forecast.

Learn what industry leaders see ahead—and how your #commercemedia strategy can keep pace. https://t.co/pS1QQj3D6D

[EMARKETER @eMarketer]

🛍️ On today’s podcast, we discuss what “kidulting” actually means, why toy companies are paying so much more attention to this consumer now, and what non-toy brands can learn from this trend.

Tune in: https://t.co/wG9PJCcm9W

Made possible by @verve_inc

[EMARKETER @eMarketer]

Something new is coming to EMARKETER PRO+...

Soon, teams will have three new ways to bring trusted EMARKETER data into their AI workflows.

Learn more: https://t.co/zkgzLKRwI7

#EMDeepDive #EMConnect #AI #AISolutions

[EMARKETER @eMarketer]

See what research from Ovative Group and Northwestern University Kellogg School of Management reveals about the need for greater transparency and consistency in a sponsored article by Albertsons Media Collective’s Liz Roche: https://t.co/eOOVZQ1Iqa

[EMARKETER @eMarketer]

📺 In today’s podcast episode, we discuss what YouTube has evolved into, how it’s transforming TV ad buying, and how YouTube TV is shaping digital pay TV.

https://t.co/JDFMfqxN8y

Made possible by @Awin_US

[EMARKETER @eMarketer]

Our biggest event of the year, The Future of Digital Summit, is just two weeks away! Complimentary passes are still available for brand professionals. Apply here: https://t.co/IUpZ8pnDIx

#EMARKETERSummit #FutureofDigital

[EMARKETER @eMarketer]

Making physical retail more productive isn’t just an operations challenge.

See how Joe & The Juice put that idea into practice in this sponsored article by Empathy Lab by EPAM: https://t.co/whM7f2KfVM

#Retail #CustomerExperience #DigitalTransformation