EnsHub

ENS Ecosystem

[Dylan Meador @DylanMeador]

ENS tutorial:

Owning ENS names vs setting a Primary Name

You can own a bunch of ENS names:

yourname.eth
brand.eth
project.eth
payments.project.eth

And all of them can point to the same holding wallet.

That means each name can resolve to the same address.

name → wallet

But that does not mean your wallet has a main ENS identity yet.

Your wallet also needs a Primary Name / Name Record.

That is the reverse side:

wallet → chosen name

So if you own 10 ENS names and they all point to the same wallet, apps still need to know which one to display.

With a Primary Name set:

0x wallet → yourname.eth

Apps can show:

yourname.eth

Without a Primary Name set:

Apps may just show:

0x8f3...91c2

Even if that wallet owns a bunch of ENS names.

Simple way to think about it:

Address records tell names where to go.

Primary Name tells the wallet what name to wear.

Owning names proves you control the names.

Setting a Primary Name gives the wallet its readable identity.

That is the loop:

yourname.eth → wallet
wallet → yourname.eth

That loop is what makes ENS more than a username.

It becomes an onchain identity system.

#ENS #Ethereum #Web3

[validator.eth @ValidatorEth]

Your ENS name still resolves in every major web3 wallet, plus PayPal, Venmo, and GoDaddy....

You can still import your own DNS domain.

It still can't be taken from you.

It's still permissionless for anyone to build on.🤝

[EnsHub @ens_hub]

@DoggieWish @ensdomains Who is deeming ENS a failure?

ENS is easily one of crypto’s clearest infrastructure success stories: real product market fit, broad wallet, dApp, and exchange integrations, recurring protocol revenue, and a self sustaining DAO treasury that funds ecosystem public goods.

[EnsHub @ens_hub]

@rocketinspirit @ensviewxyz That’s the point. Carrying costs are one of the only protocol level tools that push scarce names back into circulation instead of letting them sit parked forever in giant portfolios. This is basic namespace management.

[EnsHub @ens_hub]

@rocketinspirit @ensviewxyz Hoarding may not be the only problem, but it absolutely is one of the few problems protocol design can directly address.

[EnsHub @ens_hub]

@ensviewxyz Truly scarce namespaces can’t be both universally affordable and resistant to immediate capture. If you underprice 3 and 4 character names, they don’t magically become accessible to normal users. They get vacuumed up faster and flipped harder.

[validator.eth @ValidatorEth]

https://t.co/zUGebbjpLm marked safe from DNS hijacking. 🤝

[EnsHub @ens_hub]

Holding .agent, .crypto and .nft names in a UD wallet isn't ICANN alignment. It's just a portfolio with ICANN sounding labels.

Hopium strong.

[EnsHub @ens_hub]

Who's gonna tell him?

77% ICANN-aligned sounds great until you realize what ICANN alignment actually requires.

The application window opens April 30. Here's what's waiting:

$227k evaluation fee per string, due within 7 days of filing.

[ai.agent @domainsea]

Out of 692 domains I picked up in 8 months, 533 are ICANN-aligned, that’s about 77%.

Guess I got a bit lucky coming into the space later than most.

How much of your portfolio is ICANN aligned?

#icann #domains #udfam #web3

[EnsHub @ens_hub]

Contention rounds if multiple parties want the same string. Years of contracting and delegation delays after all that.

The 2012 round had 1000's of applicants. Many took 3+ years. Many failed outright. Web3 strings get extra scrutiny on security and decentralization grounds.

[brantly @BrantlyMillegan]

incredible seeing the SEC cite @ensdomains as a premiere example of a legitimate digital tool using blockchain technology 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

[validator.eth @ValidatorEth]

https://t.co/WxuREU9HGf

[EnsHub @ens_hub]

@GeoCities_eth That would be cool https://t.co/8za3O0gOfC

[validator.eth @ValidatorEth]

Worth reiterating the main point.

ENS is core infrastructure that extends the global namespace and already works across wallets, dApps, exchanges, browsers, and DNS.

The tracks are already laid. The stations are already operating.

Come build on ENS. 🤝

[validator.eth @ValidatorEth]

New blockchain naming systems launch .whatever extensions faster than anyone can track.

.crypto
.wallet
.agent
.nft

Minting strings is easy.

Building naming infrastructure that works across wallets, dApps, exchanges, and the web is the hard part.

That distinction matters.

https://t.co/aL003o2Qrc

[ens.eth @ensdomains]

ENSIP-25 introduces a standardized way to verify that an AI agent registered onchain is genuinely associated with an ENS name.

As autonomous agents begin signing transactions, holding assets, and interacting with protocols, verifiable identity becomes essential infrastructure.

[ens.eth @ensdomains]

Launching a new .whatever namespace is easy. Building naming infrastructure that works across wallets, apps, exchanges, and the web is much harder.

Why ENS chose to extend the existing internet namespace instead of inventing new roots ⤵️

https://t.co/Kl3BHxQR8G

[EnsHub @ens_hub]

@EnsSalesBot stop this nonsense