ETR

ETR is an enterprise technology market research firm that delivers actionable, transparent, and unbiased insights.

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ICYMI: ETR joinin Futurum could reshape the business decision and intelligence landscape. Join the executive team for a live discussion on what this planned acquisition means.

Register here: https://t.co/q7YczfHXuo

Thursday, June 18, 2026 at 11AM ET

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AI has dropped the cost of an enterprise-grade phishing attack to $20 and compressed response timelines from days to minutes. ETR's State of Security panel breaks down what that means for your vendor stack. https://t.co/1FQ0h8MANx

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35% of enterprise tech buyers are past monitoring tariffs. They're actively adjusting. Hardware is surging with pre-buying as the driver, and the hardware/software pricing gap is widening. Unpack the full tariff playbook. https://t.co/m7Cp4HroO8

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What happens when ETR's spending data meets Futurum's analyst expertise? Join us June 18 at 11AM ET for a live discussion on what Futurum's planned acquisition of ETR means for decision-grade intelligence and what stays the same.

Register: https://t.co/kSq4qx2RT0

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Futurum Group has entered into a definitive agreement to acquire ETR. The methodology, the panel, and the data integrity aren't changing. What changes is what becomes possible. ETR CEO Brad LaScolea shares what's ahead. https://t.co/p2A7PU0ZBP

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The shift happened fast. January had the strongest tech budget confidence in years. By spring, it was gone. The Spring 2026 Macro Views Survey captures where that confidence went & what tech leaders are actually doing about it.

Gain access to the data at https://t.co/iMuGATcqWg

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ICYMI: @TheFuturumGroup has entered into a definitive agreement to acquire ETR.

Hear directly from our CEO Brad LaScolea and Futurum CEO Daniel Newman on what this means for Futurum, ETR, and the future of technology intelligence. https://t.co/wTsK7nwA6I

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Three names show up at the top of the CRM stack: Salesforce, Microsoft, & ServiceNow. They're each winning a different way: Microsoft on product, Salesforce on presence, ServiceNow on momentum.
Review highlights of the breakdown in our Observatory: https://t.co/XLJiB5CYAx

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Big news: ETR is joining @TheFuturumGroup.

The combined platform pairs ETR's predictive signal with Futurum's analyst depth across 11 practice areas — the what & why of enterprise tech spending. Same panel. Same methodology. Deeper coverage.

Read more: https://t.co/DN9YJ34s6Q

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2026 IT spending growth dropped to 3.6% — a full point below January's 4.6%. The decline spans every cut: enterprise size, title, region, vertical. But buyers aren't freezing spend. They're auditing it.
https://t.co/K5ZkHPfYDM

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ETR's 2026 Observatory for Observability Tools surveyed over 300 technology leaders, revealing a fragmented market with room for many thriving vendors. Find out who slipped the most this year. https://t.co/TRBp4VyDGU

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For the first time, LLM & GenAI protection has overtaken cloud security as the top enterprise security budget priority. The State of Security Study shows 59% plan to grow GenAI spend vs. 54% for cloud. Learn what else the study reveals. https://t.co/fG6tqphvSf

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AI's share of IT budget is climbing ~two points per year, and workflow software is showing the first displacement signals.

ETR EVP James Uzzalino unpacked the data on Eagle Alpha's AI-mageddon webinar.
Read the breakdown: https://t.co/FO0APfnEcU

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ServiceNow leads CRM on spending momentum. The bigger story: AI isn't driving vendor change. It's reinforcing incumbents. The ETR Observatory for CRM summary explains why the platform you pick today is your AI execution layer at renewal. https://t.co/eCiIdnbpwa

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Enterprises evaluating CCaaS platforms aren't waiting for vendors to solve AI. They're layering in custom solutions to cover what native AI can't. An ETR panel unpacks what is quietly redrawing the CCaaS map. Hear why no CCaaS vendor has cracked AI yet. https://t.co/RIQ9PbgwqN

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Claude's enterprise adoption more than doubled in a year — from 21% to 48%.
Grok? 4% to 7%.

ETR's Erik Bradley shared the latest data with @WSJ, alongside SpaceX's striking decision to rent compute to Anthropic. https://t.co/DLLBWZxk8x

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IT spending growth just reversed — from 4.6% in January to 3.6% in April — even as hardware pricing hit a dataset high of 5.5%. See what's driving it in the Spring 2026 Macro Views, from 1,709 technology leaders: https://t.co/WP2Y2Lqtla

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If you've ever wanted to read a complete ETR Observatory report, this is your moment. We normally don't give these away. We're opening the Observatory for CCaaS to everyone, one time only. Get before it's gone. Read the summary and access the full report. https://t.co/J81H00AqIX

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37% of orgs have AI agents deployed. Only 3% have production governance controls. 20% have none at all. The gap between deployment and oversight is the defining security risk of this moment. See exactly where the gap breaks down. https://t.co/PLsgeJvxDN

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An ETR Insights panel digs into what's actually blocking enterprise AI progress: organizations hiding behind data quality concerns are often masking a deeper problem. No clear AI strategy. Read the panel interview summary: https://t.co/oAZBdkk1A5