Michael

Future Futurist

[Michael @eales]

Something we keep coming back to: the leaders who navigate change best aren't the ones with the clearest plan. They're the ones who stay readable to their teams when things get uncertain.

[Michael @eales]

'We need a new strategy' is sometimes true. More often, the strategy is fine and the organisation just hasn't been built to carry it. Worth checking which one you actually have.

[Michael @eales]

A lot of our early conversations aren't about strategy at all. They're about what's making it hard to move. You have to clear that before anything else lands.

[Michael @eales]

Most leaders we meet know exactly what needs to change. The gap isn't insight, it's the conditions to act on it. That's a different problem to solve.

[Michael @eales]

Strategy doesn't stall in the boardroom. It stalls in the conversation nobody wanted to have three months earlier. That's the work.

[Michael @eales]

Bad strategy rarely fails at execution. It fails when the assumptions shaping it go unchallenged in the leadership team or boardroom. #badstrategy

[Michael @eales]

The senior leaders we work with rarely lack good ideas. What they're navigating is an organisation that's structurally set up to resist those ideas. Strategy is easy. Permission structures are not.

[Michael @eales]

'Alignment' is the most overused word in strategy. When everyone agrees too quickly, that's not alignment — that's avoidance. Real alignment is uncomfortable and slow. Worth knowing the difference.

[Michael @eales]

A lot of strategy work ends at the slide deck. What we actually spend most of our time on: helping leaders hold their nerve when the organisation pushes back. That's where change lives or dies.

[Michael @eales]

The hardest part of any transformation isn't the strategy. It's the moment a senior leader has to publicly act differently from how they've always acted. Everything else is just scaffolding.

[Michael @eales]

Launching a fragrance in 2025 is a brand play, not a product play. The bottle, the name, the story — that's the product. The scent is almost secondary. Wild how far identity has outpaced utility in consumer goods.

[Michael @eales]

@RobertRMorris @ethics_centre @SimonLongstaff @drcolekat

[Michael @eales]

@vgr @eeevdp

[Michael @eales]

@JaredFossey @luckykat you and @JaredFossey need to talk :)

[Michael @eales]

@stspeternpauls @jennyradesky @mediatrician this is my kids school. Would love to introduce some of the things we’ve been talking about!

[Michael @eales]

@vgr 2026: Listening to learn overtakes reading to learn #auditoryverbaltech
2028: NLP/ML and #gesturebasedtech make sensory immersion and cognition seamless
2030: Big tech sensory wars and biohacking beyond accessibility dominate headlines
2031: Neuralink is free #wearetheproduct

[Michael @eales]

@ShaanVP @RomeenSheth Professional services firms have been building and buying aggressively. @ezyjules has been tracking the borg like progress of such firms consuming digital and creative talent for some time now. Start here: https://t.co/aMtYJPOUnD

[Michael @eales]

What does a Change Maker look like? They’re not paid actors or famous faces; they're people helping to make real change happen.

Today, the team from the Container Exchange (COEX) welcomed six new honorary Change Makers, from beyond the coalface of the C…https://t.co/66L18HvPQU

[Michael @eales]

@mattallen Output... I like where this is going

[Michael @eales]

Creativity that creates commercial outcomes.