Earnworthy

Helping local businesses grow with strategy, funnels, and automation since 2015.

[Nicholas Scalice @nscalice]

Hey marketers, have you heard of the AIDA model?

Let's take a look at what it is, how it works, and how it can help you generate more leads and sales—all with real-world examples!

THREAD 🧵👇

[Earnworthy @earnworthy]

Email automation is like having a personal assistant. Just ensure it doesn't send the wrong message at the wrong time. You wouldn't want to wish someone 'Good morning!' at midnight.

[Earnworthy @earnworthy]

Customer loyalty is like a good casserole, it needs time to simmer. Cultivate it with great service and a dash of appreciation.

[Earnworthy @earnworthy]

SEO is a marathon, not a sprint. Lace up those keyword-laden shoes and get ready for a long but rewarding run!

[Earnworthy @earnworthy]

DKIM, SPF, DMARC: No, these aren't just random acronyms. They're your email's passport to better deliverability.

[Earnworthy @earnworthy]

Don't sell products, solve problems. And maybe sell a few products while you’re at it.

[Earnworthy @earnworthy]

In marketing, consistency is key. It's like going to the gym. No, you can't just 'do a lot of marketing' once a year and call it good.

[Nicholas Scalice @nscalice]

Struggling to craft irresistible marketing offers?

Here's my foolproof way to supercharge conversion rates.

Enter the HAMMER Offer Framework—

THREAD 🧵👇

[Earnworthy @earnworthy]

Chatbots: the solution to having no night shift and customers who apparently never sleep.

[Earnworthy @earnworthy]

Turn your customers into evangelists. They're your best marketing channel. And you don't even have to provide them with a company car.

[Earnworthy @earnworthy]

Data-driven decisions are like using GPS. It might not prevent all wrong turns, but it'll sure help you reach your destination faster.

[Earnworthy @earnworthy]

Marketing is like telling a story. And your audience should always be the hero. Unless they want to be the villain – that’s cool too.

[Nicholas Scalice @nscalice]

One of the best marketing books I've ever read is "This Is Marketing" by Seth Godin.

Hidden inside this gem is a mini-degree in marketing, branding, and customer psychology.

Here are 10 quotes from the book that may change your approach in all 3 areas—

THREAD 🧵 👇

[Earnworthy @earnworthy]

Analyze your failures as much as your successes. It's like learning to cook – sometimes you need to burn a few pancakes.

[Earnworthy @earnworthy]

Think of webinars as infomercials you actually want to watch. Just please, no chopping onions.

[Earnworthy @earnworthy]

When it comes to content, think quality over quantity. Unless we're talking about donuts. Then always choose quantity.

[Earnworthy @earnworthy]

The marketer’s motto: Always be optimizing. And always be making coffee. The two pretty much go hand in hand.

[Nicholas Scalice @nscalice]

Feeling overwhelmed by the vast range of features in @ActiveCampaign?

You're not alone!

In this thread, we will deep dive into 10 specific features of ActiveCampaign that you need to check out—

THREAD 🧵👇

[Earnworthy @earnworthy]

FOMO isn’t just for party invites. Use it in your marketing and have customers regretting they didn’t click sooner.

[Earnworthy @earnworthy]

Retargeting ads: because sometimes 'till checkout do us part' turns into 'I left you at the cart'.