Epsilon

Consumers are expecting more from brands, but the usual marketing partners are hiding behind their walls & delivering less. Let us help you restore the balance.

[Epsilon @EpsilonMktg]

Welcome to the family, @Lotame!

[Publicis Groupe @PublicisGroupe]

Publicis Groupe announces the acquisition of @Lotame, the world’s leading independent end-to-end data solution, present in 109 countries.

https://t.co/J34gr6vOxi

[Epsilon @EpsilonMktg]

The tides of marketing are shifting. With challenges like disjointed channels and reduced media budgets, how can brands stay ahead? Data. In the whitepaper, we explore the importance of a comprehensive data strategy. Download to learn more: https://t.co/iH78voiT12

[Epsilon @EpsilonMktg]

A #CDP should be able to help you shine a light on dark spots in your customer data and journey orchestration.

Learn more about how your CDP should be able to help you see your customers a little more clearly: https://t.co/VVQz1hqqY2

[Epsilon @EpsilonMktg]

#Data has become a key differentiator for marketers, but the abundance and diversity of it can also pose a significant challenge. This is where data mapping comes in. Explore how data mapping works and common best practices in the article: https://t.co/Ppp6EBz83C

[Epsilon @EpsilonMktg]

Our research shows that people's expectations for owned-channel messaging experiences are growing. They're frustrated with too many messages and want brands to listen. Here's what research is revealing about modern #personalization preferences: https://t.co/DjukK8G4sH

[Epsilon @EpsilonMktg]

There's a lot to worry about in the #marketing world, but there's one priority that never changes: keeping your customers happy. Let's get back to basics and talk customer #retention strategies: https://t.co/0fNYssMqf4

[Epsilon @EpsilonMktg]

To truly prepare your brand for what's next in the industry, it's time to drop the cookie—even if Google isn't.

In the article, we explore how the right #martech tools can bring first-party data assets to life: https://t.co/Bt7S43MENg

[Epsilon @EpsilonMktg]

Personalization is the expectation for consumers today, and they definitely notice when you get it wrong.

Learn how the right CDP can pave the way for brands to deliver 1:1 messages that actually resonate with customers: https://t.co/nAKaHQHZB1

[Epsilon @EpsilonMktg]

Embracing the right #martech allows brands to maximize their first-party data to create people-based, personalized advertising across the open web—without relying on #cookies. https://t.co/2nXMrYRakw

[Epsilon @EpsilonMktg]

All eyes will be on the 2024 Summer Olympics next week. In our trends report, we explore how consumer spend has shifted around key events like The Olympics in the past to give marketers clues on how spend may shift this year: https://t.co/IJkadEGzc9

[Epsilon @EpsilonMktg]

How are you planning for the demise of third-party cookies? Our latest research found that 60% of marketers are expanding their first-party data strategies. See the full report for other strategic moves: https://t.co/VO6TFE4nQU

[Epsilon @EpsilonMktg]

Customers can disappear for any number of reasons and leave you wondering why they went dark.

Learn how you can revive dormant customers using a #CDP with identity resolution built into the platform: https://t.co/SE2o6XeEDg

[Epsilon @EpsilonMktg]

The next generation of owned-channel messaging is here.

Achieve true 1:1 personalization across email, SMS/MMS and mobile push with Epsilon Messaging. Our no-code, intuitive UX empowers you to connect with each customer in real time.

See what's new: https://t.co/OCuPz7ed5Y

[Epsilon @EpsilonMktg]

Third-party cookie (3PC) deprecation is closer than ever—yet 75% of marketers are still “very” or “moderately” reliant on them, and more than half don’t feel ready for the change. Do you? Download our research for more insights: https://t.co/VO6TFE4nQU

[Epsilon @EpsilonMktg]

In a #cookieless world, #ad campaigns will thrive off the power of #martech and #adtech together. Tools like #CDPs, #loyalty programs and #cleanrooms can help you build a first-party data strategy that reaches the right customers (without cookies): https://t.co/m9cmyZdRpJ

[Epsilon @EpsilonMktg]

The Summer #Olympics are on deck, followed by a presidential #election that takes us right into a shorter-than-normal #holiday season. This data trends report explores how these events may change how consumers spend their money: https://t.co/t3OOvRwIGi

[Epsilon @EpsilonMktg]

"Looks like you left something in your cart."

You probably have one of these #emails in your inbox right now. When done well, abandonment messaging like this can work—but your brand can take it to the next level and stand out in any inbox. Here's how: https://t.co/oydGGmsQc9

[Epsilon @EpsilonMktg]

In a recent @Adweek webinar, leading rural lifestyle retailer @TractorSupply explores how they fine-tuned a loyalty program that supports over $10B in sales. Let's dive into the partnership ⬇️ https://t.co/Kx0gjdaQwC

[Epsilon @EpsilonMktg]

Connected customer experiences are the goal for most marketing organizations, but that’s an unrealistic dream for brands without marketing orchestration. 🎻🎼 https://t.co/YhdTM4ZfpR

[Epsilon @EpsilonMktg]

Feeling stuck behind walled gardens? The right #martech can help you get unstuck.

With a data #cleanroom, marketers can achieve better measurement and understand their customers on a deeper level. Let's dig in: https://t.co/qoo2ACiDE7