Freedom of Movement

Premium South African lifestyle brand.

[Freedom of Movement @fombrand]

Designed to be luxuriously comfortable and stylish, at the same time. With our ladies linen blended summer wear, you'll effortlessly transition from sun-soaked days to breezy summer nights. #fombrand #apparel #linenrange #SS23 #summer #fashion #style #reel #southafrica

[Freedom of Movement @fombrand]

Back by popular demand, our recycled cross-body Rovers in Black, Olive and Butter are back in-stock. A convenient companion to keep your valuables safe.⁠
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#fombrand #style #bags #roverbags #recycledrange #lifestyle #design

[Freedom of Movement @fombrand]

Dive into a world of chic elegance and vibrant allure with our SS23 ladies' collection.

#fombrand #SS23 #ladiesfashion #design #style #ladiesstyle #ladieswear #summer #summerstyle #lifestyle #brand #southafrica

[Freedom of Movement @fombrand]

Introducing our brand new range of FOM sunnies. ⁠
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#fombrand #fomsunnies #sunnies #style #fashion #summer #eyewear #lifestyle #pooldays #beach #design #SS23 #reel

[Freedom of Movement @fombrand]

Our Ladies' Linen Blend Drawcord Pants effortlessly transition from casual to chic. Get them online or in-store. ⁠
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#fombrand #apparel #clothing #style #fashion #ladiesstyle #ladiesfashion #ss23 #summer #lifestyle

[Freedom of Movement @fombrand]

We are really excited about the launch of our first-ever FOM cooler bag. Pre-order this bad-boy today to get 15% off!⁠
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#fombrand #fomcooler #cooler #accessories #beachdays #picnic #adventure #lifestyle #summer #SS23

[Freedom of Movement @fombrand]

Hello, beach & pool days! 💦 Our FOM swimming shorts are back and better with a new premium stretch fabric. #swimmingshorts #fombrand

[Freedom of Movement @fombrand]

A versatile and harmonious blend of form and function, where every item has been thoughtfully designed to keep you free and moving. ⁠
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#fombrand #apparel #fashion #style #footwear #brand #design #ootd #reel #video #summer #SS23 #southafrica

[Freedom of Movement @fombrand]

Get ready to flip, flop, and frolic your way through sunny days. The FOM flop equals a whole lotta comfort 🩴⁠
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#fombrand #footwear #shoes #summer #comfort #SS23 #pooldays #beachdays #outdoors #lifestyle #style #ladieswear #menswear #southafrica

[Freedom of Movement @fombrand]

Designed to be luxuriously comfortable and stylish, at the same time. With our ladies linen blended summer wear, you'll effortlessly transition from sun-soaked days to breezy summer nights.

#fombrand #apparel #linenrange #SS23 #summer #fashion #style #reel #southafrica

[Freedom of Movement @fombrand]

A minimalist tekkie with a touch of colour for summer. What more do you need to round off your summer fits.⁠
#fombrand #sneakers #fomtekkies

[Freedom of Movement @fombrand]

The perfect bag for summer. Durable and versatile for work days, easily transforms into the perfect mom bag and is big enough to use as a beach bag. Made from recycled polyester, our travel tote is designed to keep up with your on-the-go lifestyle.

[Freedom of Movement @fombrand]

Our ladies' linen range is available to shop online & in-store!
#fombrand #apparel #ss23

[Freedom of Movement @fombrand]

The FOM x Resoborg Heritage Tee. #fombrand #apparel #heritage #artist

[Freedom of Movement @fombrand]

The summer sandals you've been waiting for! All styles are available online & in-store 🌞⁠
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#fombrand #style #lifetsyle #apparel #footwear #sandals #ladiesfashion #fashion #lifestyle #brand #reel #lifestylebrand

[Freedom of Movement @fombrand]

Elevate your summer wardrobe with our latest summer drops 🏝️

#fombrand #apparel #fashion #style #lifestyle #brand #reel #outdoors #mensfashion #local #southafrica #reeloftheday #ootd

[Freedom of Movement @fombrand]

South African artist Ndumiso celebrates the Ndebele people’s creative brilliance of using geometric shapes and colour to tell stories in this FOM x Artist Heritage Tees collaboration

[Freedom of Movement @fombrand]

Hello Spring! Discover the possibilities that await with our brand-new SS23 range: a collection for living. Stylish, comfortable, and functional. ⁠#fombrand #SS23

[Freedom of Movement @fombrand]

In celebration of @sandtoncitymall's 50th birthday, today only, we're giving our first 50 customers who spend R1 500 or more a FREE FOM gift. Visit our store U87A, Upper level.⁠
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#fombrand #footwear #apparel #sandton #southafrica #shopping #retail #brand

[Freedom of Movement @fombrand]

An essential accessory 🧢 as we enter the sunnier months! Meet our FOM Caps for Spring. Which one do you like best?

#fombrand #apparel #caps #headwear #fashion #menswear #ladieswear #lifestyle #reel #spring #summer #lifestylebrand #southafrica