FPP

Making it easy for shoppers to choose our clients' brands.
Always Making Fantastic Simple.

[8th Wall @the8thwall]

🔥 This in-store activation is hot hot hot!

@FPP & CPM created an AR experience for @PepsiCo’s new Extra Flamin’ Hot range that portals shoppers to a fiery chip aisle, encouraging interaction to learn about the new flavors 🌶💥

Powered by #8thWall.

[FPP @fpp]

Looking for inspo?💡 Our weekly round up of #shoppermarketing spotted in the wild 👀

· Pepsi-Co Flamin' Hot AR Activation in Asda 🔥
· Asda partnership with Diageo to offer in-store screens 🥃
· Flora plant-based recipes made easy to purchase 🌿

#marketing #shopperunity

[FPP @fpp]

To provide customers with more details about the environmental impact of their shopping baskets, Oatly, the plant-based beverage company, is requesting that all food and beverage firms post the climate footprint of their products: https://t.co/DedHtJ1RAt

[FPP @fpp]

Industry research has shown that almost a third of UK consumers plan to reduce their spending on Christmas items; therefore, retailers may feel the impact of the cost-of-living crisis during the upcoming festive period: https://t.co/PMDCtUym6k

[FPP @fpp]

In all Sainsbury's locations nationwide, Leon is introducing two new microwaveable rice pouches this month. This is the first time that the health-conscious fast food company has added microwave rice to its selection of groceries:  https://t.co/5fnt0MzjoU

[FPP @fpp]

Aldi has announced its plan to open 12 new stores by the end of this year and has already released the list of their locations. By the end of 2023, Aldi will have 1,020 stores in the UK after opening its 1,000th store in September: https://t.co/jBiYqCbG4X

[FPP @fpp]

French jam maker Bonne Maman has added a Hazelnut Chocolate Spread to its Australian line. The spread is made with natural ingredients and is palm oil-free: https://t.co/pWnaqICPzs

[FPP @fpp]

Global demand for seafood as a protein source is projected to grow by 14% by 2030, but the supply is not keeping up. Plant-based #seafood sources may help but face challenges like price and customer acceptance: https://t.co/kCQz097roy

[FPP @fpp]

CBD brands have received new lower daily dosage guidance, resulting in the maximum daily dosage being exceeded by beverage products from Trip and Goodrays: https://t.co/WBY1pBtx5l

[FPP @fpp]

Ben & Jerry’s introduces improved oat-based recipes for its non-dairy ice cream range. The brand’s existing non-dairy flavours worldwide will be reformulated to switch from their current almond base to the new and improved #oat base: https://t.co/wXtdLWoY9r

[FPP @fpp]

Tesco's acquisition of Manx supermarket Shoprite has put local food producers at risk, warns Isle of Man's Chamber of Commerce. The sale caused uncertainty for suppliers to Shoprite's nine stores: https://t.co/o5aeiPmk9n

[FPP @fpp]

Krispy Kreme aims to increase its customer base rather than focusing on repeat business. It is the 20th anniversary of its UK launch, and its CMO thinks that the brand still has room for expansion if it can enhance its visibility: https://t.co/d2zZVkbZsg

[FPP @fpp]

Danone North America has announced its new growth strategy centred around the STōK Cold Brew brand. Its new flavoured offerings provide coffee-shop quality drinks for consumers to enjoy at home: https://t.co/8AEGfgj72E

[FPP @fpp]

Danone North America has announced its new growth strategy centred around the STōK Cold Brew brand. Its new flavoured offerings provide coffee-shop quality drinks for consumers to enjoy at home: https://t.co/8AEGfgj72E

[FPP @fpp]

In the US, Coca-Cola will discontinue Aha sparkling water as sales decline, citing consumer preferences and the growth potential in its premium brand, Topo Chico: https://t.co/32vOs9MrmC

[FPP @fpp]

Brands and retailers are quickly adapting to the air fryer boom. Tesco announced it will provide air fryer cooking instructions on some own-label products, with a major rollout coming soon: https://t.co/OItuTdqwba

[FPP @fpp]

In its quest to become the UK's largest supermarket, Asda has acquired 132 sites from Co-op for £438m and converted 11 to Asda Express convenience brand. The remaining 105 convenience stores and petrol station forecourts will be converted by Q1 2024: https://t.co/yP6q8QpYFb

[FPP @fpp]

UK soft drink company Britvic has acquired the Extra Power energy drink brand from GlobalBev, along with three other soft drink brands: Flying Horse energy, Juxx juice, and Amazoo acai smoothie: https://t.co/hjdm8cxjzJ

[FPP @fpp]

Weetabix updated its product packaging to highlight its sustainable and environmental credentials. The new packaging showcases the fact that the company sources home-grown wheat within 50 miles of its mills in Burton Latimer: https://t.co/0KYKGZjIoO

[FPP @fpp]

Waitrose has announced it is 'committed' to expanding its ‘dine in’ food concepts, following its new Japan Menyū range comprising 26 products: https://t.co/iF8Rxy7Rpf