Norway’s squad photo is the World Cup image everyone is talking about
Their first World Cup appearance since 1998 called for Viking-themed squad portrait by David Yarrow, while supporters have unveiled a rowing routine to bring the same spirit to the stands.
This week's best campaigns round-up is out 🏆
ft. Argos, Coca-Cola, BMW, KFC Sweden, IKEA, Uber and Google Maps
Plus a long read on why 'Brand America' is broken — and what it's doing to the World Cup.
read it here > https://t.co/BWkovzCwy8
This bike ad nailed the look that says it's time for a new one
K-Citymarket, one of Finland's largest hypermarket chains, has turned a parenting milestone into a summer bike campaign, created with TBWA\Helsinki
https://t.co/rWfjl1u6tj
Argos puts a Smeg fridge in a giant toy box
The retailer's new out-of-home campaign, 'More than toys', packages premium home products (a sofa and a fridge) as oversized toys
story > https://t.co/6SBRgfnHDp
Oatly opens 'bike-thru' cafe in Amsterdam
The pop-up lets riders pedal through a dedicated lane, collect a signature drink and continue into the city without dismounting.
Story > https://t.co/O2IDDyaKfG
World Cup tickets are pricey, so Air Transat offered fans another route
Air Transat is turning rising World Cup ticket prices into a travel campaign by comparing match admission with return flights to the countries fans support.
A simple but brilliant piece of heritage communication.
This transparent display overlays a reconstruction over the surviving ruins.
No app, no headset. Just glass, print, and the right angle. Low-tech, high-impact storytelling. More of this, please.
https://t.co/d1EI2gczsH
OpenTable's ‘BillBoard’ tots up the unpaid debt to mothers.
The app suspended a towering receipt installation inside a Melbourne shopping centre for Mother’s Day that tallies a lifetime of unpaid maternal labour...
see the activation > https://t.co/crjt5WLpF5
Behind the scenes on the latest Apple AD 👏
A YouTube Short reveals how its MacBook Neo launch film was made, showing the practical props, physical models, camera tricks and CGI behind the finished spot.
Design of the day ★★★★★
Brazilian Amazon gets a new brand identity built from the curves of its river using satellite imagery to form an alphabet from the basin’s waterways.
story > https://t.co/iNNLVokBzG
De’Longhi turns its coffee machines into tiny cafés
Brought to life with Simon Weisse, the visionary model-maker known for his miniature work for filmmakers including Wes Anderson.
https://t.co/WYtzMUf4po
Icelandair seeks 'really bad' photographer for global campaign.
The campaign seeks to prove that even the worst snapper can take great photos of Iceland.
❤️ this idea > https://t.co/NczxRCmyvj
Tens of millions in free marketing… for a stolen truck of Kit Kats
Nestlé may have lost a truckload this week, but the internet had other ideas. What could have been a supply chain headache turned into a global marketing moment leading the news agenda.
https://t.co/V3Nr7zJULb