You build the product. We build the business around it.
Monetization · GTM · Growth · Positioning
Partnering with fintech and consumer app founders. DM us →
There are thousands of apps built by brilliant people that will never get a meeting at a16z.
Not because the product is bad.
Because there’s no business behind it.
Not building software. Building the business side for people who are.
@FirstSignal_ partners with indie founders who’ve built great products but need help with monetization, positioning, and growth. Revenue share, no upfront cost.
If you’re in this thread and your app is live but not making money, that’s what we solve.
Not building software. Building the business side for people who are.
@FirstSignal_ partners with indie founders who’ve built great products but need help with monetization, positioning, and growth. Revenue share, no upfront cost.
If you’re in this thread and your app is live but not making money, that’s what we solve.
We partner with indie founders and handle the business side they don’t have time for or don’t know how to do. Positioning, pricing, go to market strategy, partnerships, distribution.
No upfront cost. Revenue share. We only win when the product starts making money.
Most founders in this thread are great builders stuck on problem 1, 2, or 3. That’s the gap we fill.
The hardest part of building an app isn’t the code.
It’s the pricing page. The first outreach email. The partnership pitch. The positioning.
Most solo devs never get to those problems — not because they can’t, because nobody showed them how.
Really. But we’re selective. We look for products with real users, a clear problem being solved, and a founder who’s open to letting someone else drive the business side.
We’re not doing this for every app that hits our DMs. The model only works when the product is already good and the founder is serious about growing it.
That’s exactly what we’re saying. We build the go to market, positioning, and growth strategy for indie apps at no upfront cost to the founder. We work on a revenue share, so we only get paid when the product starts making money.
The founder has the product. We bring the business side. Both parties eat when it works.
To every dev posting their side project in Reddit threads hoping someone notices:
The product isn’t the problem. The go-to-market is.
You shouldn’t have to be great at marketing AND engineering. That’s what partners are for.