Frank White

Celebrating the triumph of Black culture and creativity with stories, music, luxury apparel and wellness products.

[Frank White @frankwhiteco]

@vagmole email us

[NAACP @NAACP]

Say her name. Today marks 8 years since Sandra Bland was found dead in Waller County jail.

She should still be alive. We will continue to fight for #justice and #policeaccountability in her honor.

[Copyrite @Copyrite]

Fu*k around and find out is definitely a person!

[Charlie Wilson @CharlieWilson]

We named The GAP Band after Greenwood Archer & Pine streets because we all knew what happened to the thriving Black community of Greenwood in Tulsa, OK during the 1921 Tulsa Race Massacre.

[Nathan Baugh @nathanbaugh27]

Students at NYU asked the creators of South Park the million-dollar question:

“What makes a good story?”

They gave one of the best explanations of story I’ve heard:

“If we can take the beats of your outline, and the words ‘and then’ belong between those beats… you got something pretty boring.

What should happen between every beat you’ve written down is the words ‘therefore’ or ‘but.’”

They go on to say, “That gives you the causation between each beat, and that makes a story.”

Point 1:

There’s an idea in storytelling called ‘Promise, Progress, Payoff.’

Essentially, a story is a neverending cycle of promises that are paid off over the span of the story.

It’s a cycle of expectation and resolution. Cause and effect. Conflict and progress.

Point 2:

A story isn’t a bunch of random events thrown together.

A story is a series of but / because / therefore moments.

A famous example:

• Harry discovers he's a wizard. Because of this, he goes to learn magic at Hogwarts.
• But then he learns Voldemort wants to kill him and rule the world.
• Therefore, he must find a way to defeat him.

Point 3:

‘And’ implies a simple continuation.

‘But / Therefore’ give prior events meaning through causation.

‘But’ implies conflict. ‘Therefore’ implies progress.

I’m reminded of a Hemingway quote:

“Prose is architecture, not interior decoration.”

Great writing is intentional. It doesn’t wander. It builds upon itself.

***

I hope you enjoyed that! If so, follow @nathanbaugh27. I study the best storytellers ever and share what I learn.

[The Hollywood Reporter @THR]

Son of Late Rapper Notorious B.I.G. Uncovers Father’s Legacy in New Time Studios Doc (Exclusive) https://t.co/KaxYBER53V

[Frank White @frankwhiteco]

@DrifterShoots @Vans 🔥🔥

[Frank White @frankwhiteco]

Our exclusive @Lexus x @FrankWhiteCo Merch and NFT collection is available now Only available at @FrankWhiteCo. https://t.co/QdOjLcrjk4

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[Frank White @frankwhiteco]

Available now, the exclusive @LexusUSA x @FrankWhiteCo Merch and NFT collection! Curated to honor my father’s love of fashion and culture.
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[Frank White @frankwhiteco]

“It felt good being back in Bed Stuy. And even better to come through in an All-New #LexusLX 600.. Come see how we’re continuing the legacy.” - @cjordanwallace
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[Frank White @frankwhiteco]

Introducing Notorious Radio exclusively on @SiriusXM. Hear music from B.I.G’s entire catalog, artists & celebs inspired by B.I.G, and exclusive specials. Stream on the SXM App now through June.

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[Frank White @frankwhiteco]

Our exclusive @LexusUSA x @FrankWhiteCo merch and NFT collection is available now! Only available at @Complexland. #ad #LexusLX #LexusXFrankWhite #ComplexLand @frankwhiteco

[Frank White @frankwhiteco]

Register for @Complexland and get your exclusive @Lexus x @FrankWhiteCo merch and NFTs.

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[Frank White @frankwhiteco]

CJ Wallace at The Empire State Building for Biggie's Crown Lighting @frankwhiteco https://t.co/qgVL1sg7DC

[Frank White @frankwhiteco]

@cjordanwallace https://t.co/2y5M0Jb6cY

[Frank White @frankwhiteco]

Happy Birthday Christopher Wallace @frankwhiteco https://t.co/5sXoBOe1My

[Frank White @frankwhiteco]

😂 shoutout to @JayREllis and the whole @insecurehbo team @IssaRae @YvonneOrji

[Frank White @frankwhiteco]

Happy birthday to the incredible and legendary @mslaurynhill!

#frankwhiteco https://t.co/ud437ucFYG

[Frank White @frankwhiteco]

We want to know! Tell us in the comments below.

#frankwhiteco https://t.co/3bTWz7LCVX

[Frank White @frankwhiteco]

Just posted a photo https://t.co/6n6aOlaHln