FA

[FA @freddyanzures]

sometimes you gotta pop out and show 'em https://t.co/tCpUYpV3iG

[FA @freddyanzures]

15 years ago, working from home was a little less permissible than it is now, given the mission of the company at the time. But on this day in 2011, the day after we unveiled the 4S and the original design for Siri, I thought to take a moment to reflect on what we'd accomplished.

I was in my sketchbook, developing alternatives for a storyboard of some human interface that would eventually land in everyone's hands. As is my practice, I let music and film set my imagination somewhere in the future. That day it was Back to the Future Part II (1989) on my Sony TV. Those self-lacing Nikes and that hoverboard captured my imagination before I even knew what industrial design was.

I looked up from my sketchbook just as Marty, 30 years out of 1985, wanders through Hill Valley on October 21, 2015, and stops at Blast from the Past, an antique shop selling his own present back to him. And there in the window, under a little card that read "Antique Computer circa 1984," it was. The Macintosh. The one Ridley Scott introduced in Orwellian fashion during the Super Bowl that year, two years after he and visual futurist Syd Mead imagined the Los Angeles of 2019 in Blade Runner (1982).

Around then, Hartmut Esslinger was giving Cupertino's design language its quantum leap. Hartmut founded frog, the firm where I started my professional design career in 1999, and then in 2004, the Mac's 20th anniversary, I joined the Human Interface group. I couldn't help feeling a connection to that machine in the window.

And then (((Tri-tone))) a notification on another product I have a connection to — turning 20 next year — caught my attention…

Steve Jobs, 1955-2011

Born the same year Marty went back to the future the first time around.

[FA @freddyanzures]

making props real

[FA @freddyanzures]

energy becomes memory becomes 🔁

[FA @freddyanzures]

company is something you keep before it’s something you start

[FA @freddyanzures]

slow down to show up

[FA @freddyanzures]

@generalcatalyst 👏🏽👏🏽👏🏽 @HipCityReg

[FA @freddyanzures]

happy easter egg @lllucas 🗣️🎙️✨

[Lucas Newman @lllucas]

@UcfSO @Aurelien_Gz this one was designed by the incomparable @freddyanzures and I built the app. this was actually the third design we went through because SJ wanted it to look like “a larry king mic”. I managed to sneak in an easter egg where tapping the mic would pop the vu meter. very nostalgic!

[FA @freddyanzures]

apply yourself

[HP @HP]

At #HPImagine, we shared a vision of work where technology does the heavy lifting in the background—connecting people, spaces, and ideas so teams can focus on what matters

We introduced HP IQ as the intelligence built for that new reality: a workplace AI layer that brings together HP AI PCs, meeting spaces, and edge devices into one coordinated experience.

By running AI closer to where work actually happens, on devices, in rooms, at the edge, HP IQ helps teams move from juggling tools to simply working. It’s part of how HP is rethinking the future of work: not just faster or smarter, but more meaningful for the people behind every screen.
🔗 https://t.co/AeshF6ieLU

[FA @freddyanzures]

authenticity is content now

[FA @freddyanzures]

free to be quiet

[FA @freddyanzures]

@asallen 🔓

[FA @freddyanzures]

the memory is the motivation

[FA @freddyanzures]

when it hits, it lasts

[FA @freddyanzures]

the breakthrough is in the breakdown

[FA @freddyanzures]

@ivanhzhao cc: @McLinstitute

[FA @freddyanzures]

the advantage of doing something different if you have done it before is that you can do it again

[FA @freddyanzures]

the life of creation is the memory of recreation

[FA @freddyanzures]

a tension to pay
attention today

[FA @freddyanzures]

@HipCityReg @sandbar 👀