FreeWheel, A Comcast Company

The platform that makes premium video advertising work.

[FreeWheel, A Comcast Company @FreeWheel]

Registration is now open for this year’s edition of Cannes Lions at the FreeWheel Beach!

Join us across the week for a series of standout content sessions featuring an incredible lineup of speakers.

Don't miss out: https://t.co/7tD8H5sHtX

[FreeWheel, A Comcast Company @FreeWheel]

Programmatic efficiency starts with proximity to inventory.

Less duplication.
Cleaner supply paths.
Better transparency.

More in our latest blog: https://t.co/qUnnZbZZby

[Marketecture @marketecturetv]

AI is changing how marketing actually gets done.

David Dworin, Chief Product Officer, @FreeWheel, with Mike Treon, Head of CTV Strategy, PMG, breaks down how agents, automation, and real workflows are driving performance gains.

https://t.co/2ROhixDV6g

[AdTechGod @AdtechGod]

Where Premium CTV Meets Smarter Activation

Jon Mansell from @FreeWheel and Dru Sil from Stagwell join @JeremyBloomHere and @sam_khoury1 from @marketecturetv at @PossibleEvent to discuss how premium CTV activation is evolving through supply path innovation, AI enabled workflows, and closer connections between agencies and publishers.

Three takeaways from the episode:
• FreeWheel and Stagwell are rethinking premium CTV access through curated supply and streamlined activation
• AI powered workflows are helping bring more automation and intelligence to planning, buying, and measurement
• Supply path optimization and direct publisher access are becoming key drivers of performance and efficiency

#PreachontheBeach | @marketecturetv | The Advertising Forum | Filmed at @PossibleEvent

[FreeWheel, A Comcast Company @FreeWheel]

Back again! We’re excited to announce that the FreeWheel Beach will be returning to Cannes Lions Festival of Creativity in June.

We’ll showcase recent industry advances, predict what’s next in advertising, and soak up the sun on the French Riviera.

https://t.co/eHtr3nZ0I9

[FreeWheel, A Comcast Company @FreeWheel]

FreeWheel today launches Context Engine, a new AI-driven feature within FreeWheel’s Streaming Hub that helps advertisers align ads to relevant premium video content with greater ease, precision, and scale.

https://t.co/kF24Kfzu06

[FreeWheel, A Comcast Company @FreeWheel]

More engaging. Less intrusive.

Pause ads are changing the viewer experience.

Now the focus shifts to making them scalable across programmatic.

Here's how FreeWheel is addressing this challenge: https://t.co/jxNNLbR604

[FreeWheel, A Comcast Company @FreeWheel]

Miami, we’re coming back.

FreeWheel will be at POSSIBLE, and this year we’re bringing something new: the FreeWheel Loft at the Eden Roc.

Request a meeting to connect with the team, and let’s talk about what’s next in streaming advertising: https://t.co/UqkPIU59XQ

[FreeWheel, A Comcast Company @FreeWheel]

Insights from our latest Video Marketplace Report:

🦾 Agentic workflows gain momentum
📈 +21% growth in programmatic advertisers
📺 CTV continues to dominate
🔑 Metadata is key to optimization

See what’s shaping premium video: https://t.co/MLObxpMDNm

[FreeWheel, A Comcast Company @FreeWheel]

We're heading down to the Future of TV Advertising Sydney this week!

Mark McKee will be delivering a talk on how technology is accelerating the rate of change for the global premium TV ecosystem.

See you there—Weds March 25 @ 9:40 AM AEDT: https://t.co/i3Z9wqXrvT

#FTVASydney

[FreeWheel, A Comcast Company @FreeWheel]

At yesterday’s Broadpeak & CTS Executive Forum, Laurence d’Août, VP, Sales, International, led an insightful panel discussion examining the evolving state of measurement within TV advertising.

[Mediashotz @mediashotz]

It's all about #AI agents this week as @FreeWheel pilots a new AI agent infrastructure with @pmgworldwide , aimed at automating and optimising premium #video ad transactions.
#adtech #aiagent
https://t.co/YibwdvVK4f

[adland ® @adland]

David Dworin, CPO at @FreeWheel & Mike Treon, Head of CTV Strategy at @pmgworldwide take the stage about how AI media buying tools are already improving marketing performance.

[Marketecture @marketecturetv]

David Dworin, CPO at @FreeWheel & Mike Treon, Head of CTV Strategy at @pmgworldwide take the stage about how AI media buying tools are already improving marketing performance.

[FreeWheel, A Comcast Company @FreeWheel]

Today we announced new AI agent infrastructure for premium video advertising, piloted by @pmgworldwide.

Powered by our MCP server and Intelligence tools, it enables automated negotiation, optimization, and execution across streaming transactions.

More: https://t.co/AskLFXtbKS

[FreeWheel, A Comcast Company @FreeWheel]

Voice of the Viewer, our latest research piece conducted by the FreeWheel Viewer Experience Lab, explores how advertising is shaping streaming behaviour across Europe:

https://t.co/RliQG9bxOD

[Paul Gelb @PaulGelb]

Agents + Freewheel is currently best positioned to dominate the future programmatic DSP market share by a significant margin.

[Marketecture @marketecturetv]

How Building With AI Sharply Improves Marketing Performance

In this session our speakers explain how a new generation of AI media buying tools are already providing a competitive edge for marketers who lean in.

- @dworin , Chief Product Officer, @FreeWheel
- @miketreon , Head of CTV Strategy, @pmgworldwide

📅 March 10–11
📍 The Glasshouse, NYC
🌐 https://t.co/nCmlllOTW5

[FreeWheel, A Comcast Company @FreeWheel]

Join us in congratulating FreeWheel’s Chief Product Officer, @dworin, on receiving special recognition for Leadership in Converged Media from the Convergent TV Awards!

David’s vision and leadership continue to drive innovation and help shape the future of our industry.

[Andy Plesser @Beet_TV]

When every video publisher claims “premium,” does anything still stand out? As consolidation tightens the CTV marketplace, this 𝗕𝗲𝗲𝘁 𝗥𝗲𝘁𝗿𝗲𝗮𝘁 𝗦𝗮𝗻 𝗝𝘂𝗮𝗻 panel unpacked the effects of convergence, including (l-r) Soo Jin Oh, @FreeWheel; John Rogers, @Roku; Marcy Greenberger, @UMWorldwide; Adam Shlachter, @wppmedia and moderater @LouPas, AJL Advisory. #BRSJ2026 #BeetSJ https://t.co/wlknMXh2zq