Gavin Reynoldson

Founder at GenUp Digital. We build brands that become the obvious first choice - wherever your customers search, scroll or discover.

[Gavin Reynoldson @GavinReynoldson]

Are you an ambitious service business looking to drive more growth in 2026? We want to work with you to help you hit those targets. We’re a small team of highly communicative, organised and data driven experts who love helping clients hit their business goals. Book a session!

[Gavin Reynoldson @GavinReynoldson]

Speaking another language or at least having an interest in one opens up many opportunities to meet new people and learn new things. #marketingtips #russian

[Gavin Reynoldson @GavinReynoldson]

Everyone told me I had a stamina problem. That I finished too fast. 😳 Turns out they were right. If your Google Ads are burning through budget before lunchtime your patients are searching for you in the evening and finding your competitors instead. Ad scheduling. Turn it on.

[Gavin Reynoldson @GavinReynoldson]

If you don’t know your patient acquisition costs you won’t be able to grow your business. #marketingtips #clinic #wellness #medspa

[Gavin Reynoldson @GavinReynoldson]

Most private clinic owners have never turned this on — and every day it's off is a patient choosing someone else. Go to your Google Business Profile. Turn on messaging. Set a welcome message. 30 seconds. Done. You just made it easier for a patient to choose you over every other

[Gavin Reynoldson @GavinReynoldson]

Most private clinic owners are making every marketing decision blind. They know their monthly spend. They know their treatment prices. But they have no idea what it actually costs them to get one new paying patient through the door. The clinics that grow consistently all have

[Gavin Reynoldson @GavinReynoldson]

Is your aesthetics clinic running Google Ads? Then watch this before you look at next month's bill. 👇 The #1 mistake I see in almost every clinic account I audit isn't a bad headline or a low budget. It's broad match keywords — and it's silently burning through thousands every

[Gavin Reynoldson @GavinReynoldson]

Are you getting clients from AI search? 🤖 Most businesses aren’t even showing up when potential clients ask ChatGPT, Perplexity or Google AI who to hire. That’s about to become a serious problem. The businesses that get this right in the next 12 months will have a massive edge.

[Gavin Reynoldson @GavinReynoldson]

There are two types of marketing agency. Most people don't know which one they are. E-commerce agencies grow with their clients. More sales, performance fees, no ceiling. It's a genuinely scalable model. Service business agencies work differently. You fill the diary, job done.

[Gavin Reynoldson @GavinReynoldson]

Most businesses only ever experience phase one of marketing and never understand why it didn't work. Phase one is the investment phase. You're spending money to collect data, build campaigns, and find out what actually works. That phase rarely generates results. That's not

[Gavin Reynoldson @GavinReynoldson]

Joseph

[Gavin Reynoldson @GavinReynoldson]

The search journey has changed — and most small businesses are still playing by rules that no longer exist. Your customers are searching on TikTok, Instagram and YouTube. They're asking ChatGPT instead of Googling. And when they do go to Google, AI is answering their questions

[Gavin Reynoldson @GavinReynoldson]

The customer journey has changed dramatically in the past 12-24 months. Potential customers now search across multiple social channels and AI instead of just going to Google. If you want your business to be visible over the next 12 months you need to start investing in

[Gavin Reynoldson @GavinReynoldson]

AI is changing how people find businesses — and most business owners have no idea it's already happening. ChatGPT, Perplexity, and Google's AI Overview are recommending businesses to your potential customers right now. If you're not showing up, someone else is. Follow for

[Gavin Reynoldson @GavinReynoldson]

Most businesses jump straight into social media posting, paid ads, and content creation — hoping it'll bring in leads. But there's a step most skip that would actually make all of that work better. Before you focus on demand generation (getting your brand in front of new

[Gavin Reynoldson @GavinReynoldson]

On May 19, 2026, at its annual Google I/O developer conference, Google announced what it described as the biggest upgrade to its Search box in over 25 years — and for businesses, the implications are huge. For nearly three decades, Google Search worked the same way: you type a

[Gavin Reynoldson @GavinReynoldson]

The customer search journey has changed and if you don’t start making changes for it now you will be left behind #marketingtips #smallbusinesstips

[Gavin Reynoldson @GavinReynoldson]

Are you making this Google Ads Mistake? #googleads #google #paidsearch #marketingtips

[Gavin Reynoldson @GavinReynoldson]

If your enquiries have dried up this month, I want you to hear this. It’s probably not your service. It’s not your prices. It’s not even the economy. It’s that nobody can find you. Most service businesses get busy, stop marketing, then wonder why it goes quiet. And the ones that

[Gavin Reynoldson @GavinReynoldson]

If I started a service business from scratch tomorrow, here’s exactly what I’d do. First — I’d get my Google Business Profile set up and fully optimised. Day one. Non-negotiable. Second — I’d build one simple landing page. Not a full website. Just one page that explains what I

[Gavin Reynoldson @GavinReynoldson]

Do this right now. Open Google and search for your own service in your city. If you’re not in the top 3 results — or worse, you’re not on the first page at all — your competitors are taking clients that should be yours. Every single day. That’s not a Google problem. That’s a