Geoff Linton

Serial entrepreneur and Chartered Marketer. Over 30 years of experience in data, digital, and MarTech.

[Geoff Linton @Geofflinton]

Excited to share my latest article, published by @CdnMarketing - check it out if you're interested in how #AI can elevate your #Marketing efforts! https://t.co/KFDnCO66ux

[Geoff Linton @Geofflinton]

It's great to see the government is focusing money on #AI applications and infrastructure. Hopefully this helps accelerate more pilot tests and high value use cases! Lots of potential in the #marketing world
https://t.co/kBvM05etNK

[Geoff Linton @Geofflinton]

@Tekside_io is making blog content scalable and cost-effective! Read more about our hybrid model combining #AI insights and human expertise #ArtificialIntelligence #Innovation #Marketing https://t.co/nEx98l2ECb

[Geoff Linton @Geofflinton]

@Tekside_io is changing the way that companies can write blog content. Our hybrid model combines AI insights with human expertise. #ArtificialIntelligence #Innovation #Marketing Read more: AI-Driven Blog Content at Scale https://t.co/dUFgmE7vCL

[Geoff Linton @Geofflinton]

https://t.co/TRF5mcWV7B has an #innovative approach to #MarketResearch, driven by #AI. With real-time sentiment analysis and unique messaging matrices, we're at the forefront of marketing innovation https://t.co/7rkFqnQ8Cs

[Eric Unger @EricONCA]

My new workspace and the office of @northdesigns. Proud to be a partner at Connect Digital Hub here in #Guelph 🙌

Friends / clients / partners are welcome to stop by for a day of coworking. @geofflinton

[Geoff Linton @Geofflinton]

@EricONCA @northdesigns @DowntownGuelph Great to have you in the space, Eric!

[Geoff Linton @Geofflinton]

Many #marketers spent 2023 as spectators of #AI. Read more about my thoughts on why agencies need to take that crucial first step, deepen their understanding, and embrace external guidance to integrate #AI into their strategies. https://t.co/uO3bWdsWyG via @LinkedIn

[Geoff Linton @Geofflinton]

Canadian companies need to start proactively planning their #AI team. Small boutique consultants can be invaluable partners to help #marketers focus on an overall AI #strategy and key use cases /via @globeandmail https://t.co/DQC4Q9wl3z

[Geoff Linton @Geofflinton]

Another 2,000 apps were added in the last 6 months and there are now over 13,000 solutions on the #martechmap. #GenAI propelled about 73% of the rapid increase. It's interesting to see the categories with the biggest increase in new #AI tools!

[Scott Brinker @chiefmartec]

Major trends in martech for 2024: the real changes underway in a 99% platitude-free report https://t.co/wlvK0H9gCz #martech

Including — yes — and update on the still rapidly evolving martech landscape.

[Geoff Linton @Geofflinton]

Given the acceleration of #AI in #marketing, there is a looming battle in the C-Suite with who should lead #AI strategically. Make sure you have a clearly defined CMO role in your organization, crystallize the #strategic vision of #AI, and how to govern this huge opportunity!

[Geoff Linton @Geofflinton]

Experts are expecting #AI adoption to triple in the next 3 years. Tekside's multi-disciplinary AI collaboration team is keeping our finger on the pulse. Here’s a perspective to give you some context on the state of AI! https://t.co/C8TzhQn93p @CdnMarketing #marketing

[Geoff Linton @Geofflinton]

Great to see Guelph’s Beer Bus is getting a profile in the Globe and Mail's report on business! This is another example of the vibrant nature and fun company in Downtown Guelph. Our 2 Wyndham location can be seen behind the photo of the bus.

https://t.co/YMZCxkXimo

[Geoff Linton @Geofflinton]

Thanks @globaldma for publishing my latest article on the importance of #email benchmarking! It was a pleasure to work with my global colleagues on this important benchmarking project.

[Global Data and Marketing Alliance @globaldma]

Over 47% of #email marketers say measuring #performance is 1 of their top challenges

Check out our latest piece by @Geofflinton on the importance of measuring metrics & #marketing benchmarks to improve performance + understand #ROI

https://t.co/9zd6LL6URS @CdnMarketing

[Geoff Linton @Geofflinton]

Great job by the @GDMA international task force! This dashboard is the latest in #email #benchmarking and compiles #data from 13 ESPs across 69 countries. How do your metrics compare? Thanks @CdnMarketing & @SaraClodman for the opportunity to work on this important initiative

[Global Data and Marketing Alliance @globaldma]

Our 2023 International #Email #Benchmark is now live! Great opportunity speaking yesterday at the @DDMA Summit in #Amsterdam

Check out the interactive dashboard with key metrics and trends in #EmailMarketing in #Europe, #NorthAmerica & #LATAM

More at https://t.co/6qmfDvFNlt

[Geoff Linton @Geofflinton]

Thank you Mayor @Camguthrie & Councillor @orourke_ward6 for visiting the Connect Co-Working Hub. We appreciate your support for building businesses that bring good paying office jobs to #DowntownGuelph. A vibrant downtown needs a combination of retail, residential & office space!

[Geoff Linton @Geofflinton]

Inside the new CONNECT Hub Co-Working space:
✅ New office furniture with sit-stand desks
✅ Flexible space - shared meeting and conference rooms, hot desks & 10 private offices
✅ Located across from Guelph Train/Bus Terminals
✅ Parking

Book at tour: https://t.co/3uM72QfERn

[Geoff Linton @Geofflinton]

I’m thrilled to announce the new CONNECT Hub Co-Working space! Located in the heart of #DowntownGuelph, our newly renovated space has dedicated offices, amenities, and flex space for meeting and events. Visit https://t.co/3uM72QfERn to learn more and book a tour today!

[Geoff Linton @Geofflinton]

I had the pleasure of co-writing this article with fellow @CdnMarketing MarTech Council member @connieklam. We discuss considerations for selecting maturity models, and how marketers can pinpoint their level of #MarTech maturity https://t.co/Y03olW6XqI #MaturityCurve

[Geoff Linton @Geofflinton]

Do you have a strategy in place for your #MarTech? Get the conversation started with these 30+ thought-starters @CdnMarketing @fallenninja https://t.co/Jjtv2k1hAI