1/6 Most credit cards segment by spend category. Travelers get travel cards. Foodies get dining cards. We built ours around something more fundamental: homeownership. Here’s why it’s the most underappreciated edge in consumer credit today. 🧵
6/6 We wrote the full thesis. Every data point, every chart, every model. Read it at https://t.co/LsUUEPwRTd — and follow along as we publish more installments. We’re just getting started.
Standing under our @nasdaq sign takeover in Times Square today hit differently. We launched the Made Essential Visa Signature Preferred Card, raised $8MM+ in seed, and announced a new partnership with @fairwayimc . Proud. Grateful. Ready for what’s next.
Today, we’re launching the Made Essential Visa® Signature Preferred Card, issued by Lead Bank — the first rewards credit card designed specifically for homeowners. https://t.co/oWmSseMk11