MuskOx

🐂The softest, toughest, highest-quality flannel you’ll ever wear. Designed in Detroit. Ethically made. $5 donated to wildlife with every flannel sold.

[MuskOx @goMuskOx]

#MuskOx spent the morning with Cameron Rolka—chef and co-owner of Umbo in Traverse City & former head chef at Mink in Detroit’s Corktown.

#Oysters in the Midwest 🤯
This Doer breaks it down 👇

https://t.co/zaSmO9Xjwt

#gomuskox #roamfreely #detroit #traversecity #puremichigan

[MuskOx @goMuskOx]

@couchandtherube Youngest member of the herd always gets the best & we promise you ours, Cora.

[Graham Couch @Graham_Couch]

@MikiPatterson @goMuskOx The @goMuskOx, yes. Otherwise, he misspelled "idiots."

[MuskOx @goMuskOx]

@tradingaddicts @couchandtherube We’re like Jax shooting 3s ALL MARCH LONG

love the story — thanks for sharing 🐂💪

[MuskOx @goMuskOx]

@tradingaddicts @couchandtherube Can’t you do both in one beautiful t-shirt? I mean our flannels don’t compromise so we’re not sure why your t-shirt needs to 😎

[MuskOx @goMuskOx]

@tradingaddicts @OdellBretthamJr @DominicOverEL And a flannel for each of you if you make it happen.

[MuskOx @goMuskOx]

Confidence comes easy when you’re wearing the best flannel around.

[Double Down Dougie @DoubleDwnDougie]

This is the type of confidence a @goMuskOx will give you. @Graham_Couch @JKnick30

[MuskOx @goMuskOx]

@TheShawnHendrix @Carhartt We’re here. Named Best flannel for 3 straight years by GearJunkie but most importantly we build them the right way and they are built to last. Hit us up if you want to chat more.

[MuskOx @goMuskOx]

For the love of flannel!

[MuskOx @goMuskOx]

New website 💻 🐂 who this?
https://t.co/yuC2iTbuSE

[MuskOx @goMuskOx]

@GregOsmun @mattdrolett @couchandtherube @JKnick30 @Graham_Couch Y’all are ruthless! We go up to XXXL! No mumu required

[MuskOx @goMuskOx]

@hawkman8604 @mattdrolett @JKnick30 @couchandtherube @Graham_Couch We got the size. 😏 🐂

[MuskOx @goMuskOx]

@couchandtherube Which player on offense and defense best represents a MuskOx flannel?

[MuskOx @goMuskOx]

At MuskOx, we don’t just make flannel shirts — we build gear for men who earn their keep. Our heavyweight flannel isn’t stitched for style points, it’s made to withstand the adventure.

#GoMuskOx #RoamFreely #HeavyweightFlannel #FlannelShirt

[MuskOx @goMuskOx]

@CollegePuckNXT @FriedgeHNIC @NHLFlyers @JD_Jerbear @MSUMunnsters @MSU_H_H @benholdenpxp Quick— someone get this man a MuskOx flannel.

[MuskOx @goMuskOx]

@DetroitSpartan5 @couchandtherube @groovy_donuts @FireKeepers @elonmusk @realDonaldTrump We’re taking the flannel. 🔐

[MuskOx @goMuskOx]

Roam Note 002: Woke up to birds arguing, coffee boiling over, and zero notifications.

Best morning in weeks.

[MuskOx @goMuskOx]

Pass the Ox: This one’s for splitting wood 🪓🪵 and turning left when the map says right.
Song of the day from Roam Radio, MuskOx Vol. 1:
S.OB. By Nathaniel Rateliff & The Night Sweats
https://t.co/ArGKLyXA2k

[MuskOx @goMuskOx]

Sound like you?
• Rides hard
• Camps harder
• Has better trail snacks than the REI guy
• Builds fire from scratch

If yes, you might want in on this…

We’re giving away 2 rider passes to Marquette Trails Fest ‘25!
MI trails. Cold drinks. Good vibes.
https://t.co/hIezKee3uj

[MuskOx @goMuskOx]

The Gear List, Midweek Edition:

1 flannel
1 folding chair
1 thermos of something we’re not telling HR about 🤭