G. K. Allum

Helping Startups, Scaleups & Mission-Driven Orgs Accelerate Growth | Digital Economist | Certified High Performance Coach

[G. K. Allum @GregAllum]

Driving through Washington State this weekend and stumbled across this stunning outdoor art piece with an even better name: Grandfather Cuts Loose The Ponies

[G. K. Allum @GregAllum]

How Brands Grow is a manifesto for evidence-based marketing, building brands based on what works in scientific practice. In my opinion foundational reading for all marketers.

https://t.co/gkI1hXKByH

[G. K. Allum @GregAllum]

Even after 10 years this is the pre-eminent white paper on marketing effectiveness.

https://t.co/3Z9nIO7Z9w