Grounded Research

Helping brands and businesses in food, drink and agriculture hear and respond to what their audience wants.

[Big Brother UK @bbuk]

Cameron's prize money plans really hit everyone in the feels 💔 #BBUK

[Grounded Research @GroundedRsrch]

@JamesMelville Check out the new Netflix doc - a world without cows - very interesting!

[Grounded Research @GroundedRsrch]

The straw that broke the farmers' backs...how we ended up here;
https://t.co/C9noqlLTLb

[Women In the Food Industry @women_food_wifi]

Another fascinating panel at @FoodMattersLive on using AI & digital tools in evolving NPD. Learning that a number of "people" on market research panels aren't real or are bots😲🤖 With Clare Otridge from @GroundedRsrch, @symriseuk & @newfoodteam

[Grounded Research @GroundedRsrch]

Numbers matter, BUT so does the story! Discover how balancing qualitative and quantitative market research can transform your approach to customer engagement. 🛒✨read the full blog on our website - link in bio #MarketResearch #QualitativeResearch #QuantitativeResearch

[Grounded Research @GroundedRsrch]

Our farmer fieldwork extraordinaire Ellie Burgess stepping out of her comfort zone in some recent adverts for the upcoming @cereals event.
https://t.co/42NQ9K2uBD

#girls #gender #farming #agriculture #femalefarmer

[Grounded Research @GroundedRsrch]

Know a #barista in #cambridgeshire passionate about #coffee? we want them to take part in research! get in touch now!

[Grounded Research @GroundedRsrch]

Some things change and some things stay the same - some things have the best of both - rebranding to 'Grounded Research', grounded in our approach to research, grounded in our methodologies & grounded people delivering exceptional insight and data understanding for our clients.

[Grounded Research @GroundedRsrch]

Thanks for the recommendation! if anyone wants to take part in research that ensures the voices of british farmers are heard by those that support the industry, please sign up to @Five_bar_gate our farmer research panel!

[AIMS - Voice of the Meat Industry #Yes2Meat @AIMS_Meat]

@TWBFarms @anthonybecvar @niche_nosh @driverfarms1 @RichMadd86 @normanbagley1 @tomallenstevens @AndCarbon @FlatToTheMatt @mikewporter @GraemeSkinner1 @ColinBo73887014 @steveridsda @Blackthorncox @FWAbiKay @RedTractorFood @WWF @the_brc @NFUtweets @TheFarmingForum It's not really what you'd expect from a research agency. But maybe that's the point. They are city based looking for a narrow view of an issue. The whole thing should have been done by a rural based agency such as @EnglandMktng who are very focused on farmers, farming and food

[Grounded Research @GroundedRsrch]

@m19mao @AIMS_Meat @TWBFarms @anthonybecvar @niche_nosh @driverfarms1 @RichMadd86 @normanbagley1 @tomallenstevens @AndCarbon @FlatToTheMatt @mikewporter @GraemeSkinner1 @ColinBo73887014 @steveridsda @Blackthorncox @FWAbiKay @RedTractorFood @WWF @the_brc @NFUtweets @TheFarmingForum Agriculture is complex and requires a great deal of contextual understanding which is why 30 years in the business put us in good stead for gaining farming opinions....it also helps that we know how to write survey questions that you can actually analyse....

[Grounded Research @GroundedRsrch]

If food's your thing, you'll love what we do! Our panellists get to try all different kinds of food and drink, and get paid to do it!

Here is the link to join: https://t.co/hHgpsky58x 😋

#food #foodtasting #foodproduct #newproduct #tasting #consumerpanel

[Grounded Research @GroundedRsrch]

Great video, Minette Batters and the team - it needs to go farm and wide across the nation! https://t.co/mmhlaN8hZ0

[Grounded Research @GroundedRsrch]

Well said Clare! Farmers can have and do have such an influence on our countryside and wildlife! https://t.co/NI8eJi538W

[Grounded Research @GroundedRsrch]

Our very own Clare Otridge takes to the stage tomorrow at 11.45 at #ife to share some of the key findings of our second #insightwithbite report. If you want a copy, please click this link https://t.co/Wl8lxyDx8e or visit our website…https://t.co/FYOOkMBeVw

[Grounded Research @GroundedRsrch]

We would encourage all farmers to take part so you have a day! https://t.co/HeeApAXBY5

[Grounded Research @GroundedRsrch]

The latest Insight with Bite consumer tracker survey has just closed and we are busy analysing the data. If you want to sign up now to receive the current copy and be the first to get the new report in late March, here is the link…https://t.co/kzgcNXXnug https://t.co/eWRHfBYx8L

[Grounded Research @GroundedRsrch]

Look our for the @England Marketing team Clare Otridge and @georgina_knock at the Oxford Farming Conference #ofc #farming #marketresearch #insight https://t.co/Zya1ot2KMf

[Grounded Research @GroundedRsrch]

Great opportunity to test food products with real customers #food #npd #marketresearch #taste https://t.co/oKfK4gkEBH

[Grounded Research @GroundedRsrch]

CAN YOU TELL THE DIFFERENCE BETWEEN A BUDGET AND A LUXURY MINCE PIE?! Come along to taste test.

#Consumerresearch #tastetesting #cambridgeshire #huntingdon #chatteris #warboys #stives #godmanchester #ramsey #TheResearchHub #research #consumerpanel #freebies #freefood

[Grounded Research @GroundedRsrch]

Well worth a read for all the food companies out there! #food #NPD #challengerbrands #foodandbeverageindustry #foodanddrink https://t.co/Mzo7ERLu0B