Haider Ghaznavi

Daily email copywriter. High ticket offers. I keep your list warm so sales stay consistent.

[Haider Ghaznavi @haiderghaznavi]

@LoganTGott Send. Thanks!

[Haider Ghaznavi @haiderghaznavi]

@LoganTGott profile

[Haider Ghaznavi @haiderghaznavi]

Some SaaS users don't churn because they failed to find value.

They churn because they found it.

And it was the wrong kind of true.

🧵

[Haider Ghaznavi @haiderghaznavi]

@LoganTGott playbook

[Haider Ghaznavi @haiderghaznavi]

@AlinDragu Hello Alin! Thanks for sharing your story!

[Haider Ghaznavi @haiderghaznavi]

Great SaaS onboarding is not about helping users understand your product. It's about reaching value before users have time to form an opinion about it.
🧵

[Haider Ghaznavi @haiderghaznavi]

Day 0: welcome email arrives. Generic. Lists features.
Day 3: nothing.
Day 7: re-engagement email. "We miss you."
Day 14: churn.
The user never experienced the product.
The sequence never showed them why they should have stayed.

[Haider Ghaznavi @haiderghaznavi]

@lucaspatiri_ x

[Haider Ghaznavi @haiderghaznavi]

The product told the truth.

The onboarding lied about when.

[Haider Ghaznavi @haiderghaznavi]

Some SaaS users don't churn because they failed to find value.

They churn because they found it.

And it was the wrong kind of true.

🧵

[Haider Ghaznavi @haiderghaznavi]

Building a product that surfaces uncomfortable truths is a competitive advantage.

Until it isn't.

The moment the truth lands harder than expected, you have a retention problem that looks like an activation problem.

And you spend months fixing the wrong thing.

[Haider Ghaznavi @haiderghaznavi]

What does your current onboarding sequence optimize for? Understanding or outcome?

[Haider Ghaznavi @haiderghaznavi]

Great SaaS onboarding is not about helping users understand your product. It's about reaching value before users have time to form an opinion about it.
🧵

[Haider Ghaznavi @haiderghaznavi]

Onboarding is not a learning experience. It is a deception of complexity until value is inevitable. Not dishonest deception. The controlled concealment of everything that is not immediately necessary for the user to win.