fan account to update you about the model, businesswoman, ambassador, designer, entrepreneur & rhode’s founder, hailey bieber. | not impersonating anyone.
💸| “Sephora’s biggest win in 2025 was the launch of Hailey Bieber’s Rhode, Rhode is currently the NUMBER-ONE brand for Sephora North America and the launch was the biggest in its history.”
— CEO of Sephora, Guillaume Motte tells WWD.
🔍| Beauty brands founded by celebrities with the highest average monthly Google searches in 2026 so far. (via Cosmetify):
#1. Rhode — 2,2 MILLION
#2. Huda Beauty — 823K
#3. Rare Beauty — 673K
#4. Fenty Beauty — 550K
#5. Kylie Cosmetics — 368K
🏆| Hailey Bieber’s “Rhode” has won 2 awards at the 2026 Byrdie Beauty Awards.
• Best Face Mist — Rhode Glazing Mist
• Best Skincare Mask — Rhode Caffeine Reset
📈 | Hailey Bieber’s “Rhode” is ranked the #1 Most Loved brand in beauty and fashion by Gen Z on TikTok, retailboss reports.
— “Engagement, values, and cultural meaning now shape brand preference and long-term loyalty more than follower count alone”.
📈 | Hailey Bieber’s “Rhode” received 3,8 MILLION website visits last month.
— It’s the celebrity founded beauty brand with the highest website traffic.
💸| Hailey Bieber’s Rhode extraordinary growth exceeded expectations, it delivered $500 MILLION in annual global retail sales, being $390 MILLION in net sales, a 80% growth. ❤️🔥
It remains the #1 BEST-SELLING brand at Sephora North America, UK, and Mecca Australia & New Zealand.
Hailey Bieber’s Rhode and Ariana Grande’s R.E.M Beauty are the only celebrity beauty brands that haven’t been affected by Instagram’s bot/inactive accounts removal.
It means that 100% of its followers are real verified people.