Hardpin

A positive-impact media company with digital roots and global reach

[Hardpin @HardpinMedia]

HARDPIN REBRAND! What better way to celebrate 10 years of partnering with great causes, campaigns and companies than by introducing our brand new website and logo: https://t.co/cIYp5ZD1Sg

Thanks to our creative agency partner @WideEyeCo for their work with us on our refresh.

[Hardpin @HardpinMedia]

POV: you planned your whole shoot in 16x9 and now the client needs a 9x16 version

Here's how to avoid that panic next time.

[Hardpin @HardpinMedia]

When you need to film President Obama but all you have is a beige conference room and a basement gym.

Russ tells the story of how blue curtains from Target and some creative problem-solving turned a hot tub into the White House.

What's in the frame is all that matters.

[Hardpin @HardpinMedia]

Our CEO @saiguy is hitting the stage at Silicon Valley Video Summit to talk multi-format video creation 🎬
Killer panel. Big topic. Let's go.
#SVGSummit

[Hardpin @HardpinMedia]

Success isn't overnight. Zohran built his platform through consistent content creation. His message, lowering costs & affordability, resonates deeply. It takes resources and a dedicated team! #HardpinLabsLive

[Hardpin @HardpinMedia]

If leaders say, "I don't even use social," that's professional negligence. You can't do your job well if you don't understand these spaces. Trust and empower those who do. #HardpinLabsLive #Leadership

[Hardpin @HardpinMedia]

Platforms *want* creators to make more channels. Why? Because the demand for high-quality content is massive, and they need more of it to satisfy viewers. More channels = more content! #HardpinLabsLive #ContentStrategy

[Hardpin @HardpinMedia]

You're only as good as your next video. Experiment, clip, and use the tools available to get your message out there. Consistency and quality are key to reaching a bigger audience. #HardpinLabsLive #ContentCreation

[Hardpin @HardpinMedia]

Platforms want people watching! They're EXPERTS at figuring out what content works. Give them lots of options & let them find the audience for your message. Failure is when NOBODY watches. #ContentCreation #HardpinLabsLive

[Hardpin @HardpinMedia]

Most people think of AI as generative, but Google has been AI for 20 years. It's a productivity tool that helps us organize things. The overlap between AI and productivity is bigger than you think. #AI #Productivity #HardpinLabsLive

[Hardpin @HardpinMedia]

AI lowers content costs, allowing for more experimentation. Post topical clips on side channels to see what works. If a clip takes off, move it to the main channel. Experiment more! #HardpinLabsLive

[Hardpin @HardpinMedia]

New to AI? Don't get lost in endless prompts. Start small, test a specific problem, and focus on seeing the output and results ASAP. Get to solutions faster! #AI #CaseStudy #HardpinLabsLive

[Hardpin @HardpinMedia]

Should everyone have access to powerful AI tools that amplify speech? More speech, not less, is the best way to protect free speech. The market should decide. #HardpinLabsLive #AIethics

[Hardpin @HardpinMedia]

Opus Clip uses AI to find the best moments in long-form video & turns them into ready-to-post clips. From podcasts to news orgs, they help multiply content across platforms. #AI #VideoEditing #HardpinLabsLive

[Hardpin @HardpinMedia]

Using AI to predict clip virality is powerful. Excited to leverage Opus Club to quickly generate great clips from this episode after the show wraps! Check out Saimon Kos and Hardpin Labs Live! #AI #VideoClips

[Hardpin @HardpinMedia]

💡AI PROVENANCE EXPLAINED
@showtoolsai dropped knowledge on Hardpin Labs Live:

C2PA = encrypted metadata tracking every edit
✅ OpenAI, Google, TikTok already using it
❌ Still waiting on Apple & cameras

"It's not about proving authenticity. It's about proving provenance."

[Hardpin @HardpinMedia]

How to spot AI video. Jeremy at https://t.co/yMAtcSpsxi drops his thoughts.

[Hardpin @HardpinMedia]

Think running for office isn't for you? 🗳️ It's more accessible than you realize.

Start local. Your school board. Your community. Be authentic. That's enough.

Catch content like this on HardPin Labs Live tomorrow at 1pm EST / 10am PT → https://t.co/udSxbQIwdc

[Hardpin @HardpinMedia]

Every Dollar Counts,

No campaign is too small for digital ad strategy. 💻

@PBrown83 lays it out in our latest episode of Hardpinlabs Live!

#Hardpinlabslive.

[Hardpin @HardpinMedia]

Hardware matters — and we test some mics in Ep. 2 of HardpinLabs Live

next: post-production tools to polish audio after you record.

🗓️ We go live again Thursday, Oct 23 @ 1pm ET / 10am PT

🙋🏼‍♂️ ❓ Got questions Submit anytime at https://t.co/r92NuaVpTA

[Hardpin @HardpinMedia]

🎙️You heard it here first!

Part 2 of our audio demo is live, where CTO Russ walks through powerful AI post-production tools.

📆 We’re back this Thursday, Oct 23 at 1pm ET / 10am PT, and this time… we’re getting political.

drop your questions at https://t.co/TZaMfdXkmn