Harriet JW

→ Helping founders + creators build online brands that sell (without selling out)

[Harriet JW @harrietjw]

@OneJKMolina Model

[Harriet JW @harrietjw]

Want help building?Join my ''Build TRUE Fans'' newsletter: https://t.co/swPQRFiBEP

[Harriet JW @harrietjw]

Why is no one in the music industry being honest about this?

Superfan, Direct-to-Fan, Community are all current buzzwords sure, but there is something missing from the conversation:It is really f*cking hard

[Harriet JW @harrietjw]

Everything you do compounds, every action you take becomes a little bit more meaningful than the last.

That’s why we call it ‘’Building’’ a fanbase.

So stop waiting for the algorithm or that illusive Record label to come and shoot you to stardom.

Start building today.

[Harriet JW @harrietjw]

Looking to speak to High Ticket Closers for a music coaching/agency product. DM me

[Harriet JW @harrietjw]

"I wish I could work at my desk like I can on the train.

Deep, undisturbed focus.

Nothing like it."

[Harriet JW @harrietjw]

That ''digging'' is when someone is slowly moving from a listener to a fan.

Your content will determine what happens next in the listener > fan journey.

[Harriet JW @harrietjw]

A question I see often:

“Do artists need a website?”

Probably not.

In 2024, an active social media profile is more than enough to make money as a musician.

But an email list? That’s a different story…

[Harriet JW @harrietjw]

Great talent always rises to the top is BS.

The saying should be:

Great talent coupled with strategy, time, drive, and hard work will always rises to the top.

Not quite as catchy though eh.

[Harriet JW @harrietjw]

Great product + great marketing = success.

Your music won't market itself, just like the iPod didn't.

Even the best products need standout marketing to reach their full potential.

Don't skip the strategy—your music deserves it!

[Harriet JW @harrietjw]

Don’t wait for someone to hand you an opportunity.

Make one yourself.

This is YOUR career (it’s up to you to succeed).

[Harriet JW @harrietjw]

Them:

‘I want to make £100k a year from music’

Me:

‘Ok cool so what’s the plan?’

Them:

‘Well, I’m thinking about boosting some posts’

🤦‍♀️"

[Harriet JW @harrietjw]

As the world is becoming more and more disconnected through AI and automation, your story is what will help you stand out and connect.

[Harriet JW @harrietjw]

If you can't tell your story you won't build a fanbase

It's that simple.

Listens yes, but real fans? No.

Here's the steps we take with my clients to tell theirs:

[Harriet JW @harrietjw]

3. THE POWER OF VULNERABILITY

Being vulnerable doesn't have to mean airing your dirty laundry in public. it's about sharing information that allows people to connect with you and your music. Talk about your journey, your hopes and dreams and your struggles as an artist