Why is no one in the music industry being honest about this?
Superfan, Direct-to-Fan, Community are all current buzzwords sure, but there is something missing from the conversation:It is really f*cking hard
Everything you do compounds, every action you take becomes a little bit more meaningful than the last.
That’s why we call it ‘’Building’’ a fanbase.
So stop waiting for the algorithm or that illusive Record label to come and shoot you to stardom.
Start building today.
That ''digging'' is when someone is slowly moving from a listener to a fan.
Your content will determine what happens next in the listener > fan journey.
A question I see often:
“Do artists need a website?”
Probably not.
In 2024, an active social media profile is more than enough to make money as a musician.
But an email list? That’s a different story…
Great talent always rises to the top is BS.
The saying should be:
Great talent coupled with strategy, time, drive, and hard work will always rises to the top.
Not quite as catchy though eh.
Great product + great marketing = success.
Your music won't market itself, just like the iPod didn't.
Even the best products need standout marketing to reach their full potential.
Don't skip the strategy—your music deserves it!
If you can't tell your story you won't build a fanbase
It's that simple.
Listens yes, but real fans? No.
Here's the steps we take with my clients to tell theirs:
3. THE POWER OF VULNERABILITY
Being vulnerable doesn't have to mean airing your dirty laundry in public. it's about sharing information that allows people to connect with you and your music. Talk about your journey, your hopes and dreams and your struggles as an artist