Heidi Waldusky

VP, Brand Marketing for Quad. Advertising enthusiast. Former agency ECD. Tweets: marketing, strategy, leadership, creativity, brands, business. Let's do this.

[Heidi Waldusky @heidiwaldusky]

When the Global Research Manager for the Institute for Transportation and Development policy says @Citymapper is the best app for getting around cities, ya download it. #AdAgeNext https://t.co/sYHMs0gvwy

[Heidi Waldusky @heidiwaldusky]

@alexisohanian @adage @adquick Thank you for firing up our #AdAgeNext conference! Brb...gotta go learn some code...

[Heidi Waldusky @heidiwaldusky]

If you have the chance to see @alexisohanian talk in person, do it. Equal parts inspiring and sobering, his keynote at #AdAgeNext laid bare a new rule for Fortune 1000 companies: "If you are investing in non-routine cognitive jobs, you will have the superpower of the century."

[Heidi Waldusky @heidiwaldusky]

.@jasondeland of @meetdosist posits that the B2C medicinal side of cannibis use has the biggest upside. Likely leading the retail surge: women. Get it, ladies. #AdAgeNext

[Heidi Waldusky @heidiwaldusky]

The online trust crisis for brands is no laughing matter. @reddit’s @onewong thoughtfully delivers an important business staple for marketers to remember when interacting with their consumers online. “Don’t fear a two-way conversation.” #AdAgeNext

[Ad Age @adage]

"There's a fundamental value in being heard and being able to speak," says @Reddit's Jen Wong. #AdAgeNext

[Heidi Waldusky @heidiwaldusky]

The "h" word (human) continues to steal the show at #AdAgeNext, with @ClincAI founder @drjasonmars advocating for "human-in-the-room" experiences that meet our everyday expectations of intelligence.

[Heidi Waldusky @heidiwaldusky]

.@shingy rocked an A++ slide game as the keynote of #AdAgeNext--and took us on a digital rollercoaster ride in the process. From emotional purchase power to digital detoxes, his message for brands is clear: your connection to humans is your most important asset and purpose.

[Heidi Waldusky @heidiwaldusky]

@djolder @lauraolin I’ll take Wisconsin, for one.

[Heidi Waldusky @heidiwaldusky]

Most compelling (and telling) parts of Nike's 2-minute ad? Check the dip at 1:13. https://t.co/TzvBVezkL4 #nike #dialtest #data #cmo

[Heidi Waldusky @heidiwaldusky]

Perhaps overshadowed but clearly not outdone, the 20-year-old Osaka scores her largest endorsement deal to date. Wheaties wha? #endorsement #celebrity #usopen https://t.co/T1pKOoisS7

[Heidi Waldusky @heidiwaldusky]

The @jcrew campaign is the latest piece of the relaunch effort from CEO and former West Elm-er Jim Brett. https://t.co/Jbrk58CV9H #retail #marketing #advertising #cmo #ceo

[Heidi Waldusky @heidiwaldusky]

Our Best Places to Work awards are back---and better than before. With criteria that suits companies of all sizes, @adage is focusing on the priorities, not just the perks, of the modern-day workplace. Entries close 9/21. https://t.co/XgPdbxk5VH #bestplacestowork #agencies

[Heidi Waldusky @heidiwaldusky]

Depending on who you ask, the agency model is a broken one. But it's also one that's hiring. According to the Ad Age Datacenter, ad agency employment is the highest its been in nearly two decades. https://t.co/K3k4YRlt2C #adagedatacenter #advertising #marketing #data

[Heidi Waldusky @heidiwaldusky]

The @AdCouncil's latest "Purpose of Purpose" installment on @adage features @lisaesherman with @tarawlevy, @diegoscotti, @lindaboff and others to talk #SheCanSTEM and the power of personal and professional passions colliding. https://t.co/wT6vGnqafq #cmo #marketing #socialgood

[Heidi Waldusky @heidiwaldusky]

ICYMI: Transit brand in transit. @Uber names it's first-ever CMO, tapping Rebecca Messina to usher in a new era. https://t.co/qVA3PVwuu5 #brand #cmo #marketing #advertising

[Heidi Waldusky @heidiwaldusky]

The Serena Williams/Osaka media saga gets the @simondumenco what-you-need-know treatment. Who's weighing in, where and why. https://t.co/9rGqkQHn4Y #media #adage #marketing #advertising

[Heidi Waldusky @heidiwaldusky]

.@adage's New Media Issue is out today! Cover story by the indefatigable @jpoggi. Can AT&T's Brian Lesser "reinvent advertising as we know it"? Or is it promises as usual? https://t.co/LA7DYljU1o #adtech #martech #cmo #programmatic #marketing

[Heidi Waldusky @heidiwaldusky]

“The challengers will always be the people who take our industry to the next level” the effortless, all-denim-clad Lee Clow takes the stage to talk being a pirate, finding out how you want to do the thing you do and setting sail with the right motley crew. #AdAgeSmallAgency

[Heidi Waldusky @heidiwaldusky]

Surprising or not surprising that our insider’s session on procurement has the audience’s hands flying up like it’s a Beyoncé concert. Best advice: know your worth and don’t negotiate against yourself. #AdAgeSmallAgency

[Heidi Waldusky @heidiwaldusky]

New from @AdAge/iSpot Hot Spots: the latest data on this week's TV ad debuts. Methinks there were some sports on. Peep the latest work by @hulu, @kfc, @FanDuel and @ChipotleTweets #advertising #commercials