Hermawan Kartajaya

🔎 Founder & Chairman MCorp @markpluscorp @the_marketeers Est. 1990 📚 Co-Author of Marketing 3.0, 4.0, 5.0, 6.0, "BEST BUSINESS BOOK 2021 by Soundview"

[Hermawan Kartajaya @hermawank]

Thank you for the warm welcome, Charles University.
Looking forward to return again soon.

Prague, April 14, 2025

[Hermawan Kartajaya @hermawank]

Special Talk: Reimagining Operational Excellence

Yesterday, Charles University welcomed me to have a special talk session with their students.

[Hermawan Kartajaya @hermawank]

In this session, I emphasized the critical importance of balancing Quality, Cost, Delivery, and Service (QCDS) by harmonizing human and technological aspects—much like the Yin-Yang principle.

[Hermawan Kartajaya @hermawank]

While technologies like Generative AI can enhance Quality and Cost efficiency and deliver high standards at affordable rates, Operational Excellence also leans on Delivery and Service. These elements inherently require human involvement to be truly effective.

[Hermawan Kartajaya @hermawank]

Since our customers are human, emotions and personal connections remain irreplaceable when it comes to building meaningful interactions with them.

[Hermawan Kartajaya @hermawank]

I had the pleasure to talk about my recent work with Philip Kotler called “Reimagining Operational Excellence: Inspirations from Asia.” that was published in August 2024.

[Hermawan Kartajaya @hermawank]

Special Talk: Reimagining Operational Excellence

Yesterday, Charles University welcomed me to have a special talk session with their students.

[Hermawan Kartajaya @hermawank]

Instead of aggressively pursuing new customers, prioritize retaining the ones you already have. Lastly, don’t let the quality of your product decline, as it might silently disappoint your customers.

WOW Brand 2025
Jakarta, February 26, 2025.

#WOWBRAND2025 #hermawankartajaya

[Hermawan Kartajaya @hermawank]

Don’t wait and see!

The WOW Brand event has become an annual gathering place for brand enthusiasts. We see that entering 2025, many companies are adopting a "wait and see" approach due to the uncertainty that surrounds the landscape.

[A THREAD]

[Hermawan Kartajaya @hermawank]

Brand building must exist, but we need to be careful in allocating funds and considering the objectives. Second, don’t let your customers be taken by competitors—focus on retaining your own customers. That’s why customer loyalty is very important.

[Hermawan Kartajaya @hermawank]

I see that in 2025, you need to embrace conscious optimism. Although the current situation has not really progressed, as a brand authority, you must not let this condition persist. You also need to be smart in your branding efforts.

[Hermawan Kartajaya @hermawank]

Source: Kotler, P., Kartajaya, H., Huan, H. D., & Mussry, J. (2023). Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability. New Jersey: John Wiley & Sons, Inc.

[Hermawan Kartajaya @hermawank]

I will explain to you about PDB Triangle.

Marketing starts with positioning your brand’s promise of value to customers, forming the foundation of strategy.

A THREAD

[Hermawan Kartajaya @hermawank]

By aligning all aspects within the PDB triangle, brands can build a strong identity, integrity, and image.

#Marketing #Positioning #Differentiation #Brand #HermawanKartajaya

[Hermawan Kartajaya @hermawank]

A successful strategy must be comprehensive and consistent to seize opportunities and gain a competitive edge. We may decide whether to proceed with a marketing architecture that includes strategy, tactics, and value once we have a better understanding of the landscape.

[Hermawan Kartajaya @hermawank]

Through consistent marketing communication and delivering on their promises, DBS builds a positive and strong brand image.