Hidden Grounds Coffee

Coffee and Chai House | SCAA Roaster | Locations in NYC & New Jersey

[Hidden Grounds Coffee @hiddengroundsnb]

AT THE CUPPING TABLE ☕
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Hot water goes in, the bloom rises up warm and fragrant. Then we taste, compare notes, adjust if we need to. It’s quiet, it’s focused, and honestly… it’s one of our favorite parts of the job 🙌
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📍148 1st St, Jersey City

[Hidden Grounds Coffee @hiddengroundsnb]

INTO THE WEEK WE GO☕
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Coffee in hand of course.

Hot, iced, chai — whatever helps you step into it feeling ready.
It's the small things that makes the week feel a little more manageable.

Let's take it one cup at a time 👌
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📍4C Easton Ave, New Brunswick

[Hidden Grounds Coffee @hiddengroundsnb]

THE EASIEST WAY TO SPOT US
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There’s most definitely a matcha involved 😎
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📍700 Garden St, Hoboken

[Hidden Grounds Coffee @hiddengroundsnb]

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[Hidden Grounds Coffee @hiddengroundsnb]

YES, EVEN WHEN IT’S COLD
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Anyone else reach for iced coffee even when it’s cold out?

There’s something grounding about it.

Warm layers, cold air, iced coffee in hand. Somehow it just works 🙌
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📍106 Easton Ave, New Brunswick

[Hidden Grounds Coffee @hiddengroundsnb]

A SIMPLE KIND OF PERFECT
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NOLAs on the table, something sweet, something savory, and nowhere else to be.

Not overthought. Just really good together.
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📍148 1st St, Jersey City

[Hidden Grounds Coffee @hiddengroundsnb]

TODAY’S TO-DO ☁️
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Roads are messy. Plans can wait.
The only thing on the list today feels doable: get coffee, take a breath, stay warm.
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📍144 Summit Ave, Jersey City

[Hidden Grounds Coffee @hiddengroundsnb]

THE QUIET BEFORE THE SNOW ❄️
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Hot coffee in your hands, a chocolate chip cookie still warm, and that moment where everything feels a little slower.

Before the roads get messy and plans start shifting, this is the pause we love 🍪☕
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📍700 Garden St, Hoboken

[Hidden Grounds Coffee @hiddengroundsnb]

A REALLY GOOD REASON TO SLOW DOWN 🧡🤎
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Hot Masala Chai brewed with warming spices, a Pistachio Cardamom Bun that’s gently sweet and fragrant, and Carrot Loaf baked soft with real carrots and spice. You don’t need much else 😋
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📍106 Easton Ave, New Brunswick

[Hidden Grounds Coffee @hiddengroundsnb]

THE BEST THING ABOUT THIS WINTER
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A Tiramisu Gulab Jamun Donut, soft and cozy with espresso notes, plus a Winter Spiced Brew that’s deep, warming, and quietly indulgent. The kind of combo you just have to take your time with.
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📍276 1st St, Jersey City

[Hidden Grounds Coffee @hiddengroundsnb]

TODAY’S PLAN ❄️
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Go easy.
Stay warm.
Choose love.
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📍36 3rd Ave, Manhattan

[Hidden Grounds Coffee @hiddengroundsnb]

BACK ON THE BAR ☕️
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India Ratnagiri is back.

Sourced from Chikmagalur and roasted with intention. Anaerobic processing brings out bright fruit notes and soft florals for a layered cup.

Grab a bag or order it as a pour-over.
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📍106 Easton Ave, New Brunswick

[Hidden Grounds Coffee @hiddengroundsnb]

NOT JUST A CHAI STOP ☕️
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Come for the chai or NOLA.
Stay because, yeah… the food actually holds up.

For breakfast, brunch, lunch, and whatever you call this moment 😋
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📍276 1st St, Jersey City

[Hidden Grounds Coffee @hiddengroundsnb]

THIS WEATHER CALLS FOR IT
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Cold, gloomy day means cozy hot NOLA time.

That’s the whole plan 👌
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📍36 3rd Ave, Manhattan

[Hidden Grounds Coffee @hiddengroundsnb]

EVERYONE HEARS WHAT THEY WANT TO HEAR 😅
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Happens more than you think but somehow the coffee still finds the right person 😂
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📍400 Union Ave, Brooklyn

[Hidden Grounds Coffee @hiddengroundsnb]

FIRST HG OF THE YEAR ✨
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New year, same habit.
Good coffee, familiar faces, that “oh yeah, this is why” feeling.
Some routines are worth keeping ☕🕺
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📍146 1st St, Jersey City

[Hidden Grounds Coffee @hiddengroundsnb]

THIS OR THAT… OR ALL OF IT 🍪 😋✨
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One for every mood and then some.

If you need us, we’ll be right here enabling good choices.
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📍700 Garden St, Hoboken

[Hidden Grounds Coffee @hiddengroundsnb]

HERE FOR A GOOD SLICE 🤎
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Carrot or banana.
Warm spices or cozy classic.
Either way, you’re doing something right.

Both baked in-house, both impossible to regret 😏
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📍4C Easton Ave, New Brunswick

[Hidden Grounds Coffee @hiddengroundsnb]

ONE MORE FOR THE ROAD ☕
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It’s the last Free Drip Monday at 276.

We gave away a lot of coffee, but got even more back — familiar faces, routines, and Mondays that felt a little less heavy.

Thanks for making it special.

Come grab one more.
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📍276 1st St, Jersey City

[Hidden Grounds Coffee @hiddengroundsnb]

🤎🤎🤎