Jess @ FireTeam 🔥 An agency on fire...

Bringing the creative firepower for 8 and 9 figure brands @ make beautiful profit together!
Talented wife 👉 @shhquietdarling

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

How to keep a client for an avg of 20.6 months...

Day 5 of 5!

Be a creative consigliere.

We make ads, that's our job.

But we are also creative and smart people who have seen a lot of successes and failures.

Want our opinion on landing pages? No problem.
Personas? We have thoughts.
Offer? We'll tell you what we have seen that works.

Even if we aren't be paid for it, any help we can provide that helps the biz or any stage of the funnel will only help our ads do well in the long run.

Hell we've even sourced other talent for clients.

It's easy to get fired when you just do one thing, even if you do it well. But when you are less of a creator vendor and more of a creative consigliere, you will form a much deeper and lasting relationship.

That's the end of the series!
Lmk if you want me to do more like this...
or I could just yap about openclaw or something...

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

How to keep a client for an avg of 20.6 months...

Day 4 of 5

Flexibility built into the scope!

I would say that most agencies, especially fixed fee, create SOWs that are designed to fail.

At some point the needs change, the conditions change, the payment changes... and if you need to constantly revisit the scope you are opening up a window where you can get fired.

As an agency, you actually DON'T want the client thinking about the SOW... ever.

So all our scopes are variable from the beginning. If we get paid more, we make more ads, and vice versa.

This has allowed us to scale up AND DOWN with a clients seasonal needs. I'll die on the hill that this is the BEST way to work for performance agencies.

Because of this we have clients where we haven't touched the SOW in YEARS.

We never need to ask for more fee, they never need to ask for more deliverables.

It just works.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@daniellgoldstei Real Account Managers of Ecommerce....

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@iamshackelford

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@MehtabKarta @BillDA Gotcha. Couldn't tell if lines were good or bad. Per your chart, compartmentalization would lead to less lines as well.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@MehtabKarta Seems kinda of like a focus nightmare. It's a diagram of a huge comittee.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@Tudi_rad @AaronOrendorff insane work here.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@colinvmcguire Wait... whats the milestone? National Fudge day?

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@connorrolain How much aura does it drain?

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@Talsiach @Wix What a run Tal. Very interested to see what trouble you get into next.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@DaveRekuc Anything Elon is just sus af. Don't trust any of it.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

I am in this tool on the daily, and hit the api all the time.

Adnova just knows how to build for people looking to get work DONE.

Not paid post, if they offered, I'd decline. Just a great team building an exceptional product. Also.. they need that cash to build MORE!

[Praveenraj Asokan @adnovaPraveen]

Introducing Adnova Creative Analytics 2.0.

We turned down millions in VC Funding to build it.

Hundreds of Brands & Agencies have already migrated from alternative tools to use us.

RT + comment "Adnova" and I'll DM you with thousands of winning ads, the same ones we used to train our AI.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@sourfraser @dave_stickland outbound is trash

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@dtcprophet I bet AG1 spend is so large it literally can't be specific.
Also, interactions with relatives could trigger this.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@bentrogrlic @zachmstuck @itschadross this is true. just my behavior. When i buy a 3 pack of soemthing, i might buy more. But if its a 6 pack... im good for a bit.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@codyplof When it comes to retention...

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@zachmstuck @itschadross Because I just paid $134 for 6 socks... so they should last.

Idk what your current messaging is, so I can't say what's better, but if I bought crew, then sell me on ankle, or no-show.

I'll buy another 6 pairs of the same sock style when I'm good and ready.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@herrmanndigital You should see my AI tool tho. The cutest!