Huge

Born in Brooklyn in 1999, we're a design and technology company creating products and experiences for the world’s most ambitious brands.

[Thom @tsweens]

had a great time jamming with @ezblaine and josé on the genesis of this season's GenAI-powered @CoinTracker x @hugeinc campaign (featuring @tommicoyne)

here's a recap of our reflections on creativity & marketing in this new era 👇

[Huge @hugeinc]

New episode of the Intelligent Experiences Podcast is out—a conversation with our CCO @ezblaine and @tsweens, Head of Growth at @CoinTracker, on the campaign Huge did for the leading crypto portfolio & tax optimization tool for this milestone tax year. https://t.co/cGyMZ2aAIx

[Thom @tsweens]

Tommi Coyne, Chief Alignment Officer at @CoinTracker, named @AdAge AI Ad of the Week (cc: @tommicoyne)

he's not taking questions at this time

https://t.co/eJXLG1fE4p

[Huge @hugeinc]

The Intelligent Experiences Podcast is back!

For this episode, we interviewed three members of our AI Strategy Product team — and dug into their predictions for what AI will bring in 2026.

Listen below — or find it on Spotify and Apple Podcasts. https://t.co/roUGwSIU98

[Thom @tsweens]

To pull this off at this scale, we partnered with @hugeinc (built on early convos with my buddy @ezblaine). HUGE built a genuinely wild hybrid GenAI + traditional VFX workflow to make the universe feel cohesive, cinematic, and intentional. More on that process soon -- it’s a story in itself.

To get here required hundreds (thousands?) of creative decisions stacked on top of each other over months. Massive shoutout to the braintrust who lived and breathed life into this for months: @camidarling, @AlexandraReyess, and so many others.

This is just the beginning. Tommi is a guide we plan to keep building with, well beyond this tax season.

More surprises coming. For now: welcome to alignment.

[Huge @hugeinc]

We're so excited to have this work out in the world: Our partnership with @CoinTracker.

[Thom @tsweens]

Still kind of surreal to finally put this into the world.

This year felt different from the jump. Millions of people are about to wake up to the realization that “oh… crypto taxes are actually a thing” for the first time -- with 1099-DAs landing in the US and confusion everywhere.

Fear, Reddit spirals, bad advice, paralysis.

So we made a call: for the first time in @CoinTracker's history, we’d go big on a true brand + awareness campaign.

👇🏻🧵

[Huge @hugeinc]

The old rules for selling video games can't match the speed of gaming culture.

According to Hiroki Murakami, studios need to embrace three principles for marketing video games in 2026.
https://t.co/nOXkw7LSCN

[Huge @hugeinc]

No one loves the Winter Games more than we do. That's why we were thrilled to have the chance to partner with NBCU again to bring OLI back.

Find all you need to know to watch Milan Cortina 2026 asking OLI —the premier conversational experience— here: https://t.co/iympIQ2Qg2

[Huge @hugeinc]

We couldn't be prouder of this new work for iFit. Read more about it here: https://t.co/XAvLaVRk77

[Mercado Fitness @MercadoFitness]

iFIT lanza serie inmersiva para entrenamientos en cinta creada con IA.
Lee la noticia completa aquí: https://t.co/xw2YHxeRZC

@iFit @hugeinc @AirJer #Huge #MercadoFitness #ia #ai

[Huge @hugeinc]

OLI —our premier Intelligent Experience, developed in partnership with NBCU— is back for the Winter Games.

Don't miss a single moment of Milan Cortina 2026. https://t.co/xTRNwINfVW

[Huge @hugeinc]

What if your workout could take you to unreal places? That's the challenge we took on when we partnered with @ifit.

Introducing Realms You Can’t Reach, a first-of-its-kind immersive fitness series generated using AI.

[Huge @hugeinc]

What does discoverability mean in the age of A...—we mean INTENTION.

To begin with, your content must be visible, extractable and included, says our SVP of Data Luis Caballero.

https://t.co/6MQht1xysC

[Huge @hugeinc]

Everybody's talking about the Lego Smart Brick but, did you know we partnered with the Danish company and Minecraft to explore a new territory for them? Music. https://t.co/ck3JgwlUGl

[Huge @hugeinc]

What are brands to do when their users' identity is (partially) being forged by the algorithm?

A lot, according to our strategist Kima Sargsyan.
https://t.co/iJH7qq5Bo1

[Huge @hugeinc]

Change is inevitable, both in life and in business. But strong partnerships feed off it—something our new CEO, Josh Campo, and Chief Client Officer, Lauren DeGeorge, know all too well.

Meet them and explore their decade-long partnership in Makers #5.

https://t.co/LIYpXkiYLv

[Huge @hugeinc]

Watch our latest panel talk hosted by Huge's Emily Wengert and Alexander Liss, joined by Optimizely's Lauren Hammarstedt.

Together, they explore how AI is transforming brand content workflows and what it takes to do it responsibly and at scale. https://t.co/WlSEJjG3rg

[Huge @hugeinc]

It's a cliché to say that opposites attract, but sometimes that natural tension becomes a formula for success.

Ken Frederick and Michael Lin share the story of their partnership and what excites them most about their future at Huge: https://t.co/o9tJI7906q

[ADWEEK @Adweek]

Digital agency @hugeinc announced Josh Campo as its new CEO, effective Jan. 1, succeeding Lisa De Bonis, who will stay in an advisory role through 2025.
https://t.co/ddknrZfSbz

[Huge @hugeinc]

Make.exe brought the energy to L.A. 🔥

On Tuesday night, designers went head-to-head in a lively showdown, proving how AI and humans can create together. Congrats teams!

[Huge @hugeinc]

The countdown is on. 🔥

Tomorrow, Make.exe takes over L.A. Teams will go head-to-head on mystery briefs under the clock, creating show-stopping work live on stage. Hosted by Axel Villamil, judged by Natasha Chomko, with Von B on the decks. Want in? https://t.co/Ifm72OSX0S