IAB UK

Bringing the digital ad industry together to build a better future. Follow for latest news, events and research from the IAB and our members

[IAB UK @IABUK]

"This news represents a significant shift in Google’s approach to third-party cookies, but it isn’t & shouldn't be a return to cookies as the default. Our industry has made huge progress over the past 4 years"

Full statement from our CEO @jonmew 👇

https://t.co/AuX563zyRJ

[Marketing Week @MarketingWeekEd]

Find the ‘winning combination’: How brands are adjusting following Google’s cookie U-turn

When @Google rethought ditching third-party cookies last week emotions were mixed, but for brands like @BootsUK, @pearson & @symprove objectives are much the same. https://t.co/WaOXtgOzzp

[IAB UK @IABUK]

We’ve introduced a new AI course to our training hub which looks at how to get the most out of #artificialintelligence, how it can empower creativity, how AI helps marketers make sense of the open internet & much more 🌐

Get started now 👉 https://t.co/cViFXa1h0I #AI #Digital

[IAB UK @IABUK]

New on the IAB Member Vault 🗝️

@ondevice look at the magic of cross-media plans 🪄

@adswizz take a deep dive into audio advertising 🎙️

@imediaOOH on leading the privacy-first, digital revolution 🔏

Find them all here 🔗 https://t.co/tj0VHEiTyI

[IAB UK @IABUK]

With a new government in place our Public Affairs Lead, Gareth Lyon, breaks down what @IABUK members can expect from the #LabourGovernment and how we’re engaging with the record number of new #MPs elected 👉 https://t.co/DonslphT0U

[IAB UK @IABUK]

July's Joy of Digital Award goes to…. Cadbury ✨

Our Chief Digital Cheerleader, Joy, loved the throwback to yesteryear while bringing it bang up to date with the smart & fun use of #AI. Congrats @CadburyUK, @VCCP & Bernadette on the win - more here 👉 https://t.co/MMW4yHuS1i

[IAB UK @IABUK]

Our Sustainability FAQs share the brilliant work our members are doing to reduce carbon emissions 🌎 Transparent, accountable & collaborative - explore what they're doing & how you can get involved: https://t.co/sZw9U4G5gs #digital #ads #sustainability #climatechange

[IAB UK @IABUK]

New report from the @ad_association 👉 ‘Advertising and AI: Showcasing Applications and Responsible Use’. It looks at the issues and practicality of AI adoption within advertising and also includes case studies from some well-known brands. Download here 🔗 https://t.co/3rYoPEZlup

[IAB UK @IABUK]

What a summer of sport it's been so far ☀️ We asked @IABUK members to share insights into how brands can leverage live sports via @TheDrum 🏌️

Contributions from @livescore, @Footballco, @HearstUK & @LADbibleGroup 👉 https://t.co/rpp5AvWKBF

[IAB UK @IABUK]

Following @Google's announcement that it plans to remove the third-party cookie deadline and pursue a new path for #PrivacySandbox, the @CMAgovUK has invited views from the industry on the revised approach. Deadline is Mon 12 August - find out more here 🔀 https://t.co/icgVfRqB6C

[IAB UK @IABUK]

#IABDebrief 2024 speaker submissions are open!

We’re back on Tuesday 19 November ready to hear groundbreaking strategies for using digital channels that challenge the norm, achieve outstanding results & spark joy. Got an idea? We want to hear it! 👉 https://t.co/TCM29SPGpf

[IAB UK @IABUK]

🚨 2-3pm today - The cookie curveball: what's next? @IABUK members can register for free here 👉 https://t.co/WEIIax5vFY

[IAB UK @IABUK]

The cookie curveball: what's next? We're hosting a virtual event exclusively for @IABUK members to hear from leaders from across the industry about the shift from a no to a low cookie ecosystem 🖥

Join us tomorrow, Wednesday, 31 July, 2-3pm - book now 🎟 https://t.co/WEIIax5vFY

[IAB UK @IABUK]

The cookie curveball: what's next? We're hosting a virtual event exclusively for @IABUK members to hear from leaders from across the industry about the shift from a no to a low cookie ecosystem 🖥

Join us tomorrow, Wednesday, 31 July, 2-3pm - book now 🎟 https://t.co/WEIIax5vFY

[IAB UK @IABUK]

We asked members of @IABUK's Search Group to explain why paid search is so important for the success of travel brands over the summer months via @TheDrum 🌞 @dentsu_global, @MGOMD, @MSFTAdvertising & @HavasMediaUK https://t.co/J6rmOaxUyv

[IAB UK @IABUK]

The 2025 cookie deadline on Chrome is no more - so what does it mean for your strategy?

We’re hosting an exclusive virtual event this Wednesday, 31 July, 2-3pm, to hear from @Google and get reactions, advice and plans from industry leaders. Book now 👉 https://t.co/WEIIax5vFY

[IAB UK @IABUK]

New research from @CredosThinks, the Advertising Association’s think tank, reveals a 10-point increase in the number of people who believe that advertising drives positive social change - @ad_association members can download the report in full for free ⬇
https://t.co/QPaqqVLFNZ

[IAB UK @IABUK]

#IABDebrief 2024 speaker submissions are OPEN 📬

We’re back on Tuesday 19 November to hear from inspiring speakers about standout campaigns and impressive results - last year’s speakers included Boots, Uber & ASOS. Submit your session idea now 👉 https://t.co/TCM29SP8zH

[IAB UK @IABUK]

What does @Google's plan to keep cookies mean for your strategy?

We're inviting @IABUK members to join an exclusive industry discussion on the shift from a no to a low cookie ecosystem. Tickets here 👉 https://t.co/WEIIax5vFY

[IAB UK @IABUK]

"This news represents a significant shift in Google’s approach to third-party cookies, but it isn’t & shouldn't be a return to cookies as the default. Our industry has made huge progress over the past 4 years"

Full statement from our CEO @jonmew 👇

https://t.co/AuX563zyRJ

[IAB UK @IABUK]

The latest Advertising Association / WARC Expenditure Report shows 9.3% increase in advertising spend was due to stronger-than-expected online growth - learn more here 👉 https://t.co/QmCDq1cF51 @ad_association @WARCEditors #online #advertising

[IAB UK @IABUK]

With #Paris2024 just around the corner, members of @IABUK's #DOOH Group share how marketers can elevate advertising efforts during major cultural moments via @TheDrum 🥁

@global @Hivestack @imediaOOH @NextGenMediaOOH @Yahoo @zenith https://t.co/TR1UapJK4A