We are excited to announce that @iriworldwide and @npdgroup have come together to form Circana (@WeAreCircana), the leading advisor on the complexity of consumer behavior.
Learn more about Circana 👉https://t.co/V963pJZvly
Are you curious about what's driving meat supply and spending in 2023? Join @WeAreCircana's Chris DuBois and Melissa Rodriguez for a Knowledge Exchange Webinar with @CoBank on April 27 at 11 a.m. MDT.
Register today: https://t.co/3Yh6zY6usn
@WeAreCircana's Harvey Goldhersz and Dimitris Kalamatianos will present "Using In-Flight Measurement to Properly Assess Advertising Impact on Sales and Conversion" at AUDIENCExSCIENCE on April 26 at 9:40 a.m. ET.
There’s still time to register! https://t.co/MwhaJOc0kW @the_ARF
Who’s ready for AUDIENCExSCIENCE?!
@WeAreCircana's Michael Tscherwinski will cover how to achieve superior impression quality in “Harnessing the Superpower of Personalization in a Privacy-Safe World,” April 25 at 1:45 p.m.
https://t.co/MwhaJOc0kW @the_ARF
Join Circana’s Sally Lyons Wyatt for a look at how snacking trends are changing post-pandemic, and key shifts that are driving snacking growth, tomorrow at 1 p.m. CT.
Register for “The Snacking Supernova: How to Win in the 2023 Snacking Universe” here: https://t.co/DGuE6kv3VQ
What does 2023 have in store for the fresh departments? 🛒 Find out with Circana’s very own Jonna Parker and Anne-Marie Roerink, president of 210 Analytics. Gain insights on industry themes, winning strategies, and more. Tune in: https://t.co/SzQgCMEzEZ #cpg#groceryretail
Sunday, April 2, we celebrate World Autism Awareness Day - a UN-recognized day that aims to raise awareness and acceptance about autism.
To learn more about how you can better support, join the World Autism Awareness Day UN event on Sunday, 02 April. https://t.co/LHR8K8uYBA
Today is the International Transgender Day of Visibility. On this day, we celebrate the lives and contributions of the transgender and non-binary community while raising awareness of the discrimination and inequalities they face.
Learn more @GLAAD: https://t.co/dDxPMxRrvM
Did you know that 49% of U.S. consumers snack 3+ times a day?
Check out @WeAreCircana's Sally Lyons Wyatt discussing “the snackification of America” with @TODAYshow 👇
https://t.co/kJwLJxBkHK
And don't forget to follow @WeAreCircana for the most complete consumer insights!
Zero is the new hero in soft drinks, outpacing the growth of regular and diet sodas | Stats: $ growth – Diet 10%, Regular 11%, Zero 27% (FY 2022 vs FY 2021).
Follow @WeAreCircana for more on the #CompleteConsumer.
#ComplexityIntoClarity
Today, Circana has extended the capabilities of our cloud-based Liquid Data platform for general merchandise and foodservice! This platform allows businesses to integrate multiple data sets and identify data-based action steps.
Read full press release: https://t.co/BdLkauQnpN
Circana’s @ljensen_beauty presented at Growth Summit 2023, informing on the differences and commonalities that exist between categories and markets.
Learn more about how consumers are shopping – and trading up – for beauty products: https://t.co/be8Rrdjxh3
New Circana research shows annual consumer spending has increased 4.4% versus a year ago, now averaging $10,471. To offset costs, shoppers are making trade-offs to prioritize their unique needs.
Read key findings here: https://t.co/rYqhH5809h
Yesterday at Growth Summit 2023, Circana’s David Portalatin and Cara Loeys presented a Best Practice session on how Complete Food and Beverage is set to help brands drive retail success and better understand consumers in a new era.
Learn more: https://t.co/V0p8eCB1o7
Circana and @NYUSternCSB today released the 4th annual CSB Sustainable Market Share Index™. The report shows sustainable products are continuing to grow, despite high inflation.
Read full press release: https://t.co/A5hdSAV89z
As consumers are increasingly making shopping decisions to combat inflation, the $2.9 trillion consumer retail market is set for repositioning.
Learn more today from Circana’s Don Unser and Marshal Cohen at Growth Summit 2023.
Read full press release:
https://t.co/uJnYCQuO7e
We are proud to announce that Circana Audiences is now available for toys and prestige beauty! This predictive capability allows marketers to improve their media campaign performance and effectiveness up to four times more. https://t.co/P3cth9yf1q
We are in Las Vegas 👏 A behind-the-scenes peek at all the amazing things to come this week at Circana's Growth Summit 2023. Follow along for all the can't-miss content!
#CircanaSummit